1. Social Media Marketing

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    1. Mentioned In 21 Articles

    2. Artificial Intelligence in Marketing: How Its Used Now and How to Prepare for the Future

      Artificial Intelligence in Marketing: How Its Used Now and How to Prepare for the Future
      Artificial intelligence (AI) is already used by social networks. Facebook uses artificial intelligence for recognizing and tagging faces and determining what stories to show in your newsfeed. As artificial intelligence grows as an investment for social networks, the possibility of brands implementing in a similar way increases. So what is social artificial intelligence? Albizu Garcia, the CEO and Cofounder of Gain gives his definition: Although there is no one definition ...
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    3. How to Use Social Media to Optimize Your Content Strategy

      How to Use Social Media to Optimize Your Content Strategy
      Consumers reside on social media platforms.90% of young adults aged 18-29 are on social. Its where they consume content and engage with brands. For this reason, marketers should leverage social media to grow their brand. As a marketer, growing your social media audience can improve your professional credibility, increase the visibility of your content, and allow you to share opinions with other thought leaders in your industry. Here are ...
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    4. Moving Beyond Social to an "Omni-Social" Community

      Moving Beyond Social to an "Omni-Social" Community
      Social media giants like Facebook, Twitter and the rest have aggregated digital consumer attention to such an unprecedented degree they've forced companies to take an if you cant beat em, join em approach to online community. Given we spend more than 25% of our time online on social media, it's crucial to know how to effectively promote content on social media. With the substantial decline in free organic ...
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    5. Where Are Your Social Media Marketing Weaknesses?

      Where Are Your Social Media Marketing Weaknesses?
      It's always good to take stock of your strengths and weaknesses on a regular basis. Christine Polewarczyk of SiriusDecisions has developed a B2B social media readiness framework for performing a gap analysis to find any weaknesses in your social media foundation. Some of the key components marketers should assess themselves against include: Measurement: define goals and KPIs upfront to inform planning and execution, and the metrics to measure and ...
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    6. Don't Spray and Pray

      Don't Spray and Pray
      With the best-in-class marketing mix at 65% created content and 25% curated content, marketers should not lose sight of social opportunities to share their curated content: Content curation need not be a time consuming practice, but it should also not be based on a spray and pray strategy. The content that a marketer curates may not be his or her own, but the social content meaning the messaging included when ...
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    7. 13 Tactics to Boost your Content Strategy

      13 Tactics to Boost your Content Strategy
      One of the best ways to improve your content strategy is to make sure you understand your community. Take some time to learn about their interests, goals and what types of content they're looking for. In this article originally published on Social Media Today, author Michael Bird provides us with 13 tips and tactics to support content marketing initiatives. Choose quality over quantity.More words dont necessarily mean more ...
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    8. Deciding between Curating and Creating Content

      Deciding between Curating and Creating Content
      Should you curate content or create content? This article from Social Media Today walks through the pro's and con's of each marketing strategy: You may want to experiment with the balance of content you publish that is created by your organization versus curated. Factors that influence this ratio are likely to include the time and resources you have to put toward creating unique content, the level of organizational ...
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    9. 101 Tweet-Tastic Tools

      101 Tweet-Tastic Tools
      Twitter is a great tool for promoting 3rd party curated content to your audience and while tweeting isn't the most challenging, sometimes tools can give you back precious minutes in your day - this post includes an extensive list of tools that can help you manage and measure your twitter flow. Twitter ... {is] my social media weapon of choice and generates over 50% of the traffic.
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    How to Feed the Content Beast (without getting eaten alive)

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