1. Sales & Marketing Technology

    0 Comments Leave a Comment

    1-6 of 6
    1. Mentioned In 6 Articles

    2. Buying MarTech with Today’s Transparency

      Buying MarTech with Today’s Transparency
      Every new challenge marketers are faced with births new technology solutions. These tools require rigorous evaluation to determine vendor and buyer alignmentbut few tools deliver on expectations. Buyers continue to invest in software that falls short. Take these steps to avoid buyer's remorse. Outline Challenges This step involves people outside your immediate team. Share the pain youre experiencing with stakeholders and tie it back to organizational goals. Marketing Insider ...
      Read Full Article
    3. Are Predictive Analytics Worth the Hassle?

      Are Predictive Analytics Worth the Hassle?
      Artificial intelligence (AI) and predictive analytics are content marketing buzzwords for 2017. The benefits of AI in marketing is clear. With increased engagement, improved measurement and automated suggestions, its easy to see how marketers want to take advantage of this technology. Arliss Coates, a Research Analyst at Econsultancy, shares some survey results on how impactful marketers believe automation to be: Nearly 60% of respondents stated that their analytics solutions produced ...
      Read Full Article
    4. Three Indicators You Need a Content Marketing Platform

      Three Indicators You Need a Content Marketing Platform
      For every challenge content marketers face, there is a relevant tool available. One particular tool addresses the core issues that hinder content production, making efforts more seamless and scalable: the content marketing platform. Here are three key indicators your team could be a fit for a content marketing platform: 1) Existing Content Strategy Your organization has some semblance of a content strategy, and considerable existing content. Content marketing platforms make ...
      Read Full Article
    5. Use Content Marketing Technology to Be Smarter, Not Just Faster

      Use Content Marketing Technology to Be Smarter, Not Just Faster
      It's easy to love what technology can do for us: when used correctly it can bring many helpful efficiencies. However, it's when technology is used strategically that it really helps content marketerswork smarteri.e. to develop and implement a more successful content marketing strategy. Guillaume Decugis writes about this imperative at the Content Marketing Institute in "7 Ways Technology Can Make You a Smarter Content Marketer." He quotes ...
      Read Full Article
    6. Beef up Your Content Marketing with a Content Pyramid Approach

      Beef up Your Content Marketing with a Content Pyramid Approach
      Byline post by Pawan Deshpande discussing the content pyramid. The different levels are defined by what the goals are for the content. The article also dives into how to move through the levels, creating or curating content to achieve maximum benefits. For that we turn to the Content Marketing Pyramid, a framework for mixing short, low-effort content with longer, more time-intensive content.
      Read Full Article
    7. 1-6 of 6
  1. Feed Your Content Need

    It takes time a lot and energy to find the RIGHT content.

     

    Curata find the content on your chosen topic and intelligently optimizes based on your content needs.

     

    Want to see how Curata and keep your content flowing?

  2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.