1. Rohit Bhargava

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    1. Mentioned In 44 Articles

    2. Content Marketing for an International Audience

      Content Marketing for an International Audience
      We need to be more mindful of our content when it comes to publishing for a global audience, according to author Sarah Mitchell in this article originally published on Content Marketing Institute. Mitchell states that many marketers are unprepared to tap into the potential of these international readers. So, how can we prepare when tools like Google Translator don't make the cut? A professional translator can ensure the trust ...
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    3. 17 People You Should Meet at Content Marketing World

      17 People You Should Meet at Content Marketing World
      On September 9th, I will be attending the third annual Content Marketing World conference in Cleveland, Ohio. Through my experiences attending the conference for the past two years, I’ve created a list of outstanding and exemplary individuals to meet at the conference. Here’s a look at who you should meet and the topics you might discuss.
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    4. 15 Key Insights when it comes to Content Curation

      15 Key Insights when it comes to Content Curation
      Tatiana Liubarets reveals 15 key insights to keep in mind when it comes to content curation. In particular, she cites Curata's annual curation adoption surveyto point out that every one is curating these days: Only 5% of the marketers worldwide surveyed intheir annual reportnever share other organizations content, while nearly ⅓ share blogs, industry publications, or other resources on a daily basis. She also discusses how to cover many ...
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    5. 5 Examples of Real-World Companies Implementing Successful Content Curation

      5 Examples of Real-World Companies Implementing Successful Content Curation
      Creating original content to fill those programs can be expensive and time consuming but does content curation really work?87% of marketers are using content marketing as a mainstream strategy while planning their marketing programs (B2B Marketing Trends 2012) and while still a new player, content curation is a strong player to help with marketing goals.Here are 5 examples of companies who have and are successfully curating content.
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    6. Difference between Social Bookmarking and Content Curation explained

      Difference between Social Bookmarking and Content Curation explained
      Many people ask what the difference is between social bookmarketing and content curation. This Quora response explains the differences: Social bookmarking is one method of curation, but it does not encompass it. In particular, social bookmarking particularly lacks the ability for the curator to add significant context and commentary. It also offers curators a limited ability to organize content (through tags only).
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    7. The 7 Cs of building a social media strategy | Articles | Home

      The 7 Cs of building a social media strategy | Articles | Home
      7 great tips (including curation!) on creating a successful social media strategy fo your organization. Finding out where your community interacts on social media is the first step of a successful social media strategy. Its important to determine what type of conversations are taking place about your brand and in your industry before engaging in a community or building a community from scratch.
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    8. Curating a digital world

      Curating a digital world
      India's The Hindu newspaper covers the growth of content curation in India: "The trend of Indian content curators will pick up in the fullness of time but for role models in content curation, go back before Twitter: sites like Kamat’s Potpourri or India Uncut did fantastic work," says Nilanjana. A short-list of major curators on Twitter from a world of 140 millions tweeters can by no means be ...
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    9. 5 Ways to Approach Content Curation

      5 Ways to Approach Content Curation
      As SEO and overall Inbound Marketing guru Rand Fishkin pointed out in a post on the topic, there are five types of content curation: 1. Aggregation, which consists of curating the most relevant content about a topic into one single location, such as a blog or website; 2. Distillation, which purpose is to distill the overall noise about a topic to its most important and relevant concept(s); 3. Elevation ...
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    10. Five Functional Approaches to Content Curation

      Five Functional Approaches to Content Curation
      "Aggregation" sometimes is contrasted to "curation" as a content marketing approach. As with all taxonomies, that sometimes is not the best way to approach the classification process, much less provide much insight on the activities a business-to-business marketer "should" be undertaking as part of a content marketing effort using content curation. The point is that "value" can be created in any number of ways when subject matter experts organize material ...
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    11. 5 Models for Content Curation

      5 Models for Content Curation
      Content curation, like any other important business to business marketing endeavor, can assume a number of forms. Here are five basic ways the content curation function can be approached, each suggesting a different use of tools and editorial functions. Each might be said to require a different level of editorial judgment and value added insight. Many curators will use several of the approaches. 
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    12. Forget Content Curation, Focus on Original Content in 2012

      Forget Content Curation, Focus on Original Content in 2012
      Content Marketing By Joe Pulizzi, Published December 21, 2011 Be the first to comment on this article! Share: Tweet Share on Tumblr Buffer Email This Article Share: Tweet Buffer Share on Tumblr Email Brands and media companies have been “curating” content for centuries, but 2011 saw the phrase content curation rise near the top of the content marketing stack. I can’t tell you how many marketers have approached me ...
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    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.


  3. About Rohit Bhargava

    Rohit Bhargava

    Rohit is a founding member of the pioneering 360 Digital Influence team at Ogilvy and the best selling author of Personality Not Included, an entertaining and useful guide to using your personality in marketing which is available in more than 50 countries around the world in 8 languages. He publishes the Influential Marketing blog, which AdAge Magazine rates among the top 50 marketing blogs in the world and was recently described by the Wall Street Journal as "intellectual and educational."

    Rohit has been featured on the covers of MarketingChina and PRWeek magazines and contributed to Fast Company and dozens of other publications both online and offline. He has also been interviewed as a marketing expert on SkyNews, Fox, PBS and other regional radio and broadcast outlets around the world. Rohit currently teaches Global Communications at Georgetown University in Washington DC and was named one of the Most Influential South Asians In Media & Marketing for 2009. In addition, he is a popular and entertaining keynote speaker at business events around the world with recent keynote appearances in Singapore, London, Kiev, Toronto, Sydney, and Paris, as well as more than dozen large cities across the US in the past year.

    In 2005, Rohit invented the concept of Social Media Optimization (SMO) on his blog, and is widely recognized across the marketing industry (and on Wikipedia) for this. Prior to this, Rohit led the interactive team at Leo Burnett Advertising Agency in Sydney, Australia where he lived for 5 years.  He holds dual citizenship with Australia and the US, and currently lives in Washington DC with his wife and two young sons, Rohan and Jaiden.


    1. It's important to value the local point of view.
      In Content Marketing for an International Audience