1. Marketing Automation

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    1. Mentioned In 9 Articles

    2. The Best Tactic for Breaking Through Digital Noise? Personalization

      The Best Tactic for Breaking Through Digital Noise? Personalization
      As personalization capabilities improve, consumers increasingly expect content tailored specifically for them. Amazon serves up products related to your likes and dislikes. Netflix recommends shows based on your viewing history, and Spotify creates playlists customized for your listening pleasure.In a world where digital is flooded with information, and consumers do all they can to avoid ads, personalization is a key method for creating stand-out content. Michael Brenner, CEO of ...
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    3. Are Predictive Analytics Worth the Hassle?

      Are Predictive Analytics Worth the Hassle?
      Artificial intelligence (AI) and predictive analytics are content marketing buzzwords for 2017. The benefits of AI in marketing is clear. With increased engagement, improved measurement and automated suggestions, its easy to see how marketers want to take advantage of this technology. Arliss Coates, a Research Analyst at Econsultancy, shares some survey results on how impactful marketers believe automation to be: Nearly 60% of respondents stated that their analytics solutions produced ...
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    4. Using Nurture Tracks to Facilitate Conversions

      Using Nurture Tracks to Facilitate Conversions
      One common tactic to help prospects hit important milestones in the buyers journey is to leverage the power of nurture tracks. Nurture hacks provide relevant content based on visitors interests and behavior. They help your audience reach a point where they are ready to take more deliberate action, such as volunteer for a demo or connect with sales. Nurture tracks can be executed through social, advertisements, emails, or a combination ...
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    5. Content Marketing: Make it Work - Your content marketing questions answered.

      Content Marketing: Make it Work - Your content marketing questions answered.
      Last Wednesday, we held a joint webinar with Percussion Software called Content Marketing: Make it Work. Pawan Deshpande of Curata and Aaron Dun of Percussion walked through real-world examples of organizations that have tackled their content "problem." A recording of the webinar can be found here. During the webinar, our attendees posted questions to us. We did not get a chance to answer them in the webinar, so we thought ...
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    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

     

  3. Quotes about Marketing Automation

    1. Our surveys show that 19 percent of B2B organizations are planning to implement marketing automation in 2012, and another 17 percent are expanding their usage.
      In Technology Will Be Applied to Content Curation in 2012
    2. Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead
      In Marketing Automation: Why You Need It