1. Lee Odden

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    1. Mentioned In 30 Articles

    2. 17 People You Should Meet at Content Marketing World

      17 People You Should Meet at Content Marketing World
      On September 9th, I will be attending the third annual Content Marketing World conference in Cleveland, Ohio. Through my experiences attending the conference for the past two years, I’ve created a list of outstanding and exemplary individuals to meet at the conference. Here’s a look at who you should meet and the topics you might discuss.
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    3. High Value Content Marketing Requires Innovation - 10 Best Practices from Heidi Cohen

      High Value Content Marketing Requires Innovation - 10 Best Practices from Heidi Cohen
      Heidi Cohen provides 10 content marketing best practices for greater efficiency. What I especially like about Heidi's blog post is that she provides highly relevant and actionable tips for each of the best practices. For example, Heidi doesn't simply mention the best practice of using "Interviews" as part of your content marketing strategy, but she takes it a step further by providing examples of who we could interview ...
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    4. Curation is among the 12 Essential Roles for Content Marketing

      Curation is among  the 12 Essential Roles for Content Marketing
      Joe Pulizzi of the Content Marketing Institute outlines 12 roles required for organizations in the future for content marketing. Among the roles he outlines, he explicitly calls out two roles which will require a curation skills. First up, is the head honcho, the Chief Content Officer who will ensure consistency among all the content including curated content: As every silo (PR, email, social, search, etc.) starts to create and curate ...
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  2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

     

  3. Quotes

    1. Is your marketing mechanical or meaningful?
      In 'Optimize': A Practical Guide to Content Marketing