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    2. Big Data: Good or Bad for Small Business Marketers?

      Big Data: Good or Bad for Small Business Marketers?
      Big data, though hugely beneficial to many enterprise-size companies, can be a headache for small-business marketers. From where to get big data to what to do with it once its here, the questions and problems that arise for small businesses seem like they may be more trouble then theyre worth. Here are some strategies you can use to successfully leverage big data for you small business. Where to Get Big ...
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    3. Likes Do Not Equal Leads: Go Deeper With Measurement

      Likes Do Not Equal Leads: Go Deeper With Measurement
      The state of MarTech in content marketing today leaves little to guess about. Be it with technology, or the metrics and analytics schema available, nearly every pixel of your content strategy can be measured. Jonny Rose at the UK's Guardianhowever, discusses potential concerns for practitioners creating and measuring content: "The idea of measuring the efficacy of content marketing by its commercial success remains quite alien to content marketers who ...
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    4. Crucial Steps For Creating a Digital Measurement Plan

      Crucial Steps For Creating a Digital Measurement Plan
      Measurement is one of content marketers' top challenges, according to a recent Staffing Tactics Surveyof 1,000+ marketers. In particular, tracking the impact of online content and other digital efforts is difficult due to the overwhelming amount of data available across disparate systems and teams. Stephen Roda of Vertical Measures identifies four steps you shouldn't miss when creating your own digital measurement plan: Determine your digital goals and align ...
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    How to Feed the Content Beast (without getting eaten alive)

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