1. Forrester Research

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    1. Mentioned In 19 Articles

    2. Where Mobile is Going in 2013: Five Trends To Watch

      Mobile technology has entered every aspect of our professional and personal lives. Its impact on publishing and all media is irrefutable and irreversible, so much so that the chances are good that you are reading this article on a smartphone or hand-held tablet. To help you see the ways mobile technology will change how we do business, have relationships, and keep in touch with news from around the world, we ...
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    3. Content Curation vs. Thought Leadership: What’s the Difference? « B2B Marketing POSTs by Laura Ramos

      Content Curation vs. Thought Leadership: What’s the Difference? « B2B Marketing POSTs by Laura Ramos
      Blog post discussing the differences between curating content and how it affects thought leadership. This is an important lesson for B2B marketers to learn: content curation is not a substitute for an interesting or provocative point of view.
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    4. The 7 Cs of building a social media strategy | Articles | Home

      The 7 Cs of building a social media strategy | Articles | Home
      7 great tips (including curation!) on creating a successful social media strategy fo your organization. Finding out where your community interacts on social media is the first step of a successful social media strategy. Its important to determine what type of conversations are taking place about your brand and in your industry before engaging in a community or building a community from scratch.
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    5. The Curation Economy and The 3C's of Information Commerce

      The Curation Economy and The 3C's of Information Commerce
      Curators now represent a new layer and function within the "information economy," argues Brian Solis. Curator social capital is earned through qualifying, filtering, and refining relevant content and how well objects spark engagement and learning. Are you a content consumer or creator? Some might say both, but in reality, most serve a role between creation and consumption. Not quite creator and far from solely consuming content, social curators introduce a ...
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    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

     

  3. About Forrester Research

    Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers.