1. Digital Marketing

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    1. Mentioned In 19 Articles

    2. Three Marketing Areas AI Will Improve

      Three Marketing Areas AI Will Improve
      For all the buzz around artificial intelligence in marketing, theres just as much confusion around the subject. Some marketers are concerned about becoming expendable because of ambiguity around AIs potential implications. They shouldnt be. AI is slated to help marketers do two things: achieve better results and be more productive. The advent of automated data-decisions can help marketers in the following ways. Reporting Reporting and measurement is central to marketing ...
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    3. AI at Your Organization: Cheers or Jeers?

      AI at Your Organization: Cheers or Jeers?
      People tend to fear things theyre not familiar with. And its happening in reaction to the introduction of artificial intelligence (AI) to marketing. AI utilizes the technologies of machine learning, natural language processing, and more. Misunderstandings and information gaps has left some marketers concerned about being displaced from their jobs by robots. The reality is more nuanced. AI solutions will help marketers do their jobs more effectively, without necessarily replacing ...
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    4. Earn a Standing Ovation with Content Marketing Humor

      Earn a Standing Ovation with Content Marketing Humor
      Who doesn't enjoy a good laugh? Humor is one of the most powerful ways to engage an audience and being humorous is acrucial traitof a successful content marketer. Adding wit to your content can help customers loosen up and relate to your product or service on a more personal level. This will also increase the chances of readers sharing your content, thus expanding your overall reach. In this article ...
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    5. Your Marketing Midyear Checkup

      Your Marketing Midyear Checkup
      At the end of 2013, Jayson DeMers made several predictions on what would occur in the online marketing world for the following year, and he's now doing a mid-year evaluation. His predictions range from a rise in content marketing to companies sharing content via new and different social media platforms. One notable thought that he makes is that less will be more: With estimates that the average American sees ...
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    6. Lessons Learned on Content Marketing from Gartner

      Lessons Learned on Content Marketing from Gartner
      Curata CMO, Michael Gerard, has compiled a list of learning that he took away from Gartner's recent roadshow tour stop in Boston where a panel discussion led by Jake Sorofman covered the "Three C's of Content Marketing: Creation, Curation and Cultivation". As expected, a large part of the discussion focussed on curation with takeaways such as: "As you execute your content marketing strategy to deliver content to your ...
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    7. A Noted Venture Capitalist Explains Why He's Launch a Media Product Using Content Curation

      A Noted Venture Capitalist Explains Why He's Launch a Media Product Using Content Curation
      Fred Wilson, well known venture capitalist and blogger (avc.com) wrote a post that clarifies the changing landscape for publishers on his blog. “If I was starting The Village Voice today, I would not print anything. I would not hire a ton of writers. I would build a website and a mobile app (or two or three). I would hire a Publisher and a few salespeople. I would hire an ...
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    8. What Is Content Material Curation?

      Content material curation is the duty of sorting by the huge quantity of content material on the Web, and presenting selected items of content in a coherent manner, organised round totally different topics. Or in different words that is organizing and sharing the most related content material on a specific subject. Though content material curation looks like an information service, like Google News, there is one major difference. Fairly than ...
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    9. Content Curation: When You Can't Be The Source, Be The Resource

      Content Curation: When You Can't Be The Source, Be The Resource
      Standing at this fork in the road I had a decision to make, just like brands today have a decision to make when they’re considering the idea of curating content as part of their content development strategy. “But, we’ll be sending them to someone else’s stuff!” “But, what if they never come back?” “But, that’s sort of like promoting XYZ and...
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    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

     

  3. Quotes about Digital Marketing

    1. As attendees of Digital Marketing Days are well aware, digital marketing is a rapidly changing market.
      Pawan Deshpande in Content Curation Specialists HiveFire Partner With Digital Marketing Days to Unveil Online Portal for Real-Time Event Highlights and Marketing News | Earth Times News
    2. We have partnered with Digital Marketing Days to demonstrate the business case of content curation and provide extra value to the event's sponsors, exhibitors and attendees.
      Pawan Deshpande in Content Curation Specialists HiveFire Partner With Digital Marketing Days to Unveil Online Portal for Real-Time Event Highlights and Marketing News | Earth Times News