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    1. Mentioned In 436 Articles

    2. Using Nurture Tracks to Facilitate Conversions

      Using Nurture Tracks to Facilitate Conversions
      One common tactic to help prospects hit important milestones in the buyers journey is to leverage the power of nurture tracks. Nurture hacks provide relevant content based on visitors interests and behavior. They help your audience reach a point where they are ready to take more deliberate action, such as volunteer for a demo or connect with sales. Nurture tracks can be executed through social, advertisements, emails, or a combination ...
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    3. Give the People What They Want: Personalized Content Experiences

      Give the People What They Want: Personalized Content Experiences
      Increasing personalization has brought powerful results to advertisers and marketers seeking to improve conversions. Look no further than Amazon as an example of how personalized experiences can work wonders. Initially an online bookstore, Amazon now dominates the e-commerce landscape in part because they provide visitors with specific personalized recommendations to drive new and return customers. Marketers are currently dealing with two challenges regarding a target audience that e-commerce dealt with ...
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      Mentions: Amazon ABM Blog
    4. Content Curation: Just Do It

      Content Curation: Just Do It
      Regardless of how mature your content strategy is, relevant third-party content should be a part of it. Strategists include curation for one or more of the following reasons: Thought Leadership: Exposing your audience to the best thinking in your subject arearegardless of where its frompositions you as a neutral, objective expert in your field. Bandwidth: You or your team are short on key resources (time, money, people) which prevent your ...
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    5. Getting Your Employees From Here to There With Social Advocacy

      Getting Your Employees From Here to There With Social Advocacy
      Marketers have made sharing content easier than ever. On blogs, newsletters, and elsewhere, there is inevitably a sharebar allowing readers to redistribute content to multiple mediums. For employees that have joined your company in a non-marketing role, its not always an easy choice to figure what, how, or when to share content however. These teammates often want to be involved in social marketing and advocacy, because it helps them gain ...
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    6. Elevate Your Content With Structure and Intrigue

      Elevate Your Content With Structure and Intrigue
      For content marketers in B2B especially, content should achieve one or both of the following: Resonate by adding value Provoke a strong enough reaction for your audience to share it It is difficult to meet either of these objectives without two core elements, regardless of format: structure and intrigue. Structuring quality content requires flow to give a quality reader experience. Creators need a compelling storyline that outlines a problem, introduces ...
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    7. Quick Hits for Starting a Content Marketing Career

      Quick Hits for Starting a Content Marketing Career
      Consumer and B2B marketing departments have increased their content budgets this year Trends suggest that spending will continue to grow in 2017. Investment isnt going exclusively to technology; half of the companies surveyed are spending on staffing their content marketing teams. The people who land these roles have reason to be excited as they emerge into a career that is all about telling a story. Here is what a rookie ...
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    8. Lead Validation Is Important. Here’s Why

      Lead Validation Is Important. Here’s Why
      Lead validation is a procedure that segments sales leads generated by marketing campaigns from other types of conversions such as customer service inquiries, sales solicitations, and more. Lead quality and the source of inquiry is then reviewed after theyre separated. Marketing teams are continually asked to generate more leads with less resources, so lead validation is a critical step when trying to understand which marketing campaigns are delivering actual, non-inflated ...
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    9. How to Add Personality to Your Content to Boost Engagement

      How to Add Personality to Your Content to Boost Engagement
      The majority of content being produced by marketers today is simply not getting the job done. For B2B marketers, only 13% can say they produce content that actually engages their buyers. Boost that number by trying the following tactics to boost your engagement levels: Create a story, real or fake: By delivering your content with a storytelling narrative, you keep your readers following all the way until the end of ...
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    10. Get Support From Management For Your Content Marketing

      Get Support From Management For Your Content Marketing
      Content marketing is not a trend. Its often a more effective and less expensive alternative to more traditional marketing tactics (which are obviously still valuable in their own right). Given the effectiveness of content marketing, 76 percent of marketers are increasing their investment in content initiatives. Set yourself up for content marketing success by preparing with these few steps: Use an existing content marketing framework. Set goals and be prepared ...
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    11. R.I.P. the Shuck 'n' Jive Salesperson

      R.I.P. the Shuck 'n' Jive Salesperson
      At the turn of the millennium a salesman had the world where he wanted it. He was the keeper of all collateral to drive business conversations. In fact, he controlled the majority of the sales process at his cadence. With today's Internet speeds and the new consumer path to purchase, we've witnessed the death of thegatekeeper of information, "shuck and jive" salesperson. Nowall the information a prospect or ...
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    12. How To Prevent Your SEO From Taking A Hit When A/B Testing

      How To Prevent Your SEO From Taking A Hit When A/B Testing
      Most marketers are all too familiar with A/B testing of campaigns and assets to see what drives user engagement. Measuring content's impact is one of the top 6 challengescontent marketers face today. What makes it more difficult is when you're A/B testing a page layout for an asset. Why? These tests are actually hurting your site's SEO. You may be thinking "How is this possiblethe ...
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    13. 31-45 of 436 « 1 2 3 4 5 6 ... 27 28 29 »
  1. Feed Your Content Need

    It takes time a lot and energy to find the RIGHT content.

     

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    Want to see how Curata and keep your content flowing?

  2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

     

  3. Quotes about Curata

    1. Today's name change marks an exciting new era for Curata.
      Pawan Deshpande in HiveFire, Inc. Changes Name to Curata
    2. I am excited to join HiveFire to help carve out the future of Curata.
      In HiveFire Appoints Bivha Singh to Vice President of Product Management
    3. Bivha's passion, focus and proven skills make her an ideal candidate to oversee the future definition of Curata.
      Pawan Deshpande in HiveFire Appoints Bivha Singh to Vice President of Product Management