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    1. Mentioned In 436 Articles

    2. Buying MarTech with Today’s Transparency

      Buying MarTech with Today’s Transparency
      Every new challenge marketers are faced with births new technology solutions. These tools require rigorous evaluation to determine vendor and buyer alignmentbut few tools deliver on expectations. Buyers continue to invest in software that falls short. Take these steps to avoid buyer's remorse. Outline Challenges This step involves people outside your immediate team. Share the pain youre experiencing with stakeholders and tie it back to organizational goals. Marketing Insider ...
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    3. The Great Creation & Distribution Conundrum

      The Great Creation & Distribution Conundrum
      Marketing teams are eagerly creating content at an unprecedented rate. TrackMaven suggests brands are publishing 800 percent more content than five years agoand theres no sign of slowing down. Whats alarming is the lack of reach and engagement with this content. The reason? Many content creation teams are too focused on content volume rather than content quality and promotion. In addition, teams responsible for content marketing lack budget for paid ...
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    4. Should You Still Create Downloadable Content?

      Should You Still Create Downloadable Content?
      Downloadable content is still a primary driver oflead generationfor most content marketers. We churn out eBooks, white papers, checklists, and other downloadable content pieces on a regular basis because they're meant to be an effective method for moving prospects through the funnel. But with all the changes in technology and content consumption, is this still the case? Yes, downloadable content is still relevantif you do it right. Johanna Rivard ...
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    5. Streamlining Content Production with Templates

      Streamlining Content Production with Templates
      Proper planning prevents poor performance. This is as true for content marketing as any other realm, and content marketers frequently leverage an established workflow to improve content production. To make the creation process more predictable and improve the likelihood of success, many content teams use templates. Particularly for teams with multiple stakeholders, content production templates are a must. Content marketing requires scale and consistency. Templates help ensure consistent content deliveryand ...
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    6. How to Repurpose Like a Boss

      How to Repurpose Like a Boss
      Marketers will create loads of content this year. They should prioritize content with a long lifetime. With the proper planning, you can create content that delights your audience across formats and channels. Focus on What Your Audience Loves Look for definitive insights in your historical social and Google Analytics data. Hone in on the top topics of interest, and the audience for them This ensures youre writing for the correct ...
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    7. My Content Isn't Working. Now What?

      My Content Isn't Working. Now What?
      Given the access we now have to performance metrics, its much easier to set goals and gauge the success of our content. But what happens when your content doesnt get traction? Try examining these variables to help refine your messaging. Audience Part of any content strategy should include a sound understanding of your audience, their challenges, and buyer personas. These insights tend to evolve over time, which creates a challenge ...
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    8. Reduce Buyer Stress with Sales Marketing Alignment and Data-Driven Content Marketing

      Reduce Buyer Stress with Sales Marketing Alignment and Data-Driven Content Marketing
      The B2B sales process has become a complex and sprawling experience for not just the seller, but the buyer, as well. Here are some things that keep buyers up at night: Product requirements Pressure from vendors Coordinating with stakeholders Decision paralysis Being on the hook from post-sale success By intentionally minimizing and avoiding these common stressors, vendors can create a painless sales experience for potential buyers. One way to do ...
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    9. How to Use Social Media to Optimize Your Content Strategy

      How to Use Social Media to Optimize Your Content Strategy
      Consumers reside on social media platforms.90% of young adults aged 18-29 are on social. Its where they consume content and engage with brands. For this reason, marketers should leverage social media to grow their brand. As a marketer, growing your social media audience can improve your professional credibility, increase the visibility of your content, and allow you to share opinions with other thought leaders in your industry. Here are ...
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    10. Three Key Considerations for Running a Great ABM Program

      Three Key Considerations for Running a Great ABM Program
      Account Based Marketing (ABM) is a methodology thats here to stay. When done correctly it delivers prolific results and is being eagerly adopted by companies across the globe. The underlying objective of ABM remains the same as inbound marketing: to deliver a sales ready _____. Where inbound marketing focuses on an individual lead or title, an account-based approach looks holistically at the makeup of all parts of an account. Scale ...
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    11. A Blueprint for Writing Edgy Content

      A Blueprint for Writing Edgy Content
      Eliciting emotion from your audience is one of the most powerful ways to create strong engagement. And being controversial is a surefire way to elicit those emotional responses. It can be a risky practice though, so here are a few considerations to bear in mind. The Reframe People interested in your area of expertise invariably settle into a status-quo. Provide an alternative perspective. Through a reframe, you pique curiosity to ...
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      Mentions: Blog Curata Writing
    12. Big Data: Good or Bad for Small Business Marketers?

      Big Data: Good or Bad for Small Business Marketers?
      Big data, though hugely beneficial to many enterprise-size companies, can be a headache for small-business marketers. From where to get big data to what to do with it once its here, the questions and problems that arise for small businesses seem like they may be more trouble then theyre worth. Here are some strategies you can use to successfully leverage big data for you small business. Where to Get Big ...
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    13. How to Write and Resonate with Real People

      How to Write and Resonate with Real People
      Successful content marketing delivers highly relevant messaging that resonates with a targeted audience. These variables will help improve your response rates. Be You Quirky, humanized writing lets the reader know you are a real person. Just as a keyword stuffed article is painfully obvious, an overly engineered note can seem flat and inauthentic. Try writing the way you speak in conversation. K.I.S.S. Less is more. After youve ...
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    14. Create a Steady Supply of Blog Ideas for Your Business

      Create a Steady Supply of Blog Ideas for Your Business
      As content investment continues to grow, marketers have targeted blogging as a priority content marketing tactic. More than 90% of the best business bloggers publish at a clip of at least one post per week, and its not uncommon to see corporate blogs updated daily. With such a fiery tempo, how do authors generate ideas for their content? The following suggestions will help you generate the ideas you need. Queue ...
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    15. Where to Turn for Your Content Marketing Resources

      Where to Turn for Your Content Marketing Resources
      Because organizations continue investing in content marketing, teams are increasing manpower to drive content-related activities. Consider these three options, before deciding what staffing approach best fits your content marketing strategy. Contractors and Freelancers The most flexible option, marketers can hire based on their needs. Whether they need a generalist or a niche expert, freelancers will drive satisfactory results. When hiring freelancers, use the following tactics to get the most out ...
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    16. 16-30 of 436 « 1 2 3 4 5 ... 27 28 29 »
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  2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

     

  3. Quotes about Curata

    1. Today's name change marks an exciting new era for Curata.
      Pawan Deshpande in HiveFire, Inc. Changes Name to Curata
    2. I am excited to join HiveFire to help carve out the future of Curata.
      In HiveFire Appoints Bivha Singh to Vice President of Product Management
    3. Bivha's passion, focus and proven skills make her an ideal candidate to oversee the future definition of Curata.
      Pawan Deshpande in HiveFire Appoints Bivha Singh to Vice President of Product Management