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    1. Mentioned In 433 Articles

    2. 5 Tips to Create a Data-driven Content Marketing Strategy

      5 Tips to Create a Data-driven Content Marketing Strategy
      Content marketing has become the secret weapon in a successful marketing strategy, with brands using different types of content to add value and grab their audiences attention. It has becomemore important than ever tomarket with intent, using content and SEO toraise awareness, engage and convert. Conversion, in particular, is one of the biggest challenges for content marketing, but according toCurata, 74% of companies believe that their content marketing strategy helps ...
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    3. Three Marketing Areas AI Will Improve

      Three Marketing Areas AI Will Improve
      For all the buzz around artificial intelligence in marketing, theres just as much confusion around the subject. Some marketers are concerned about becoming expendable because of ambiguity around AIs potential implications. They shouldnt be. AI is slated to help marketers do two things: achieve better results and be more productive. The advent of automated data-decisions can help marketers in the following ways. Reporting Reporting and measurement is central to marketing ...
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    4. How to Make Your Content More Linkable

      How to Make Your Content More Linkable
      For content marketing, success is measured against metrics such as page views, shares, and revenue. These are helpful for making decisions, but rarely provide a clear picture on search result position. As budgets for content marketing continue to grow, marketers need a concrete strategy that puts content at the top of search results. Here are some elements to bake into your content that will result in happy readers, thoughtful backlinks ...
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    5. AI at Your Organization: Cheers or Jeers?

      AI at Your Organization: Cheers or Jeers?
      People tend to fear things theyre not familiar with. And its happening in reaction to the introduction of artificial intelligence (AI) to marketing. AI utilizes the technologies of machine learning, natural language processing, and more. Misunderstandings and information gaps has left some marketers concerned about being displaced from their jobs by robots. The reality is more nuanced. AI solutions will help marketers do their jobs more effectively, without necessarily replacing ...
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    6. Tips for Capturing Audience Attention with Video

      Tips for Capturing Audience Attention with Video
      As we race into the future, video makes up a larger chunk of the online environment. By 2020, its estimated that 82 percent of all web traffic will be video. Given this increase, creating standout video is a real challenge. Use the following tips to improve the ability for your video to capture the attention of your audience. Positioning The purpose of a web page is to communicate information to ...
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      Mentions: Blog Curata Video
    7. Content Marketing: A Must for Emerging Brands

      Content Marketing: A Must for Emerging Brands
      If youre looking to establish your new business, you dont just find the biggest business in your space and punch them in the mouth. You need brand recognition. One of the best ways to build brand recognition is content marketing. Here are three reasons why content is the perfect initiative for an emerging business. Credibility To todays audience, a business with desolate content channels looks dead or dying. This is ...
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    8. Improve Your Promotion To All Three Audience Segments

      Improve Your Promotion To All Three Audience Segments
      Marketers understand that creating and publishing content is not enougheven if the content is spectacular. The diminishing returns of organic reach require us to find clever alternatives to extend the reach of our content. To give your content the exposure it deserves, these tips will help optimize for all three basic media audiences. Owned Audiences This segment has already approved you to deliver them content. This opens up several opportunities ...
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    9. Expect More with an Integrated Content Strategy

      Expect More with an Integrated Content Strategy
      Marketers who use an integrated content marketing strategy see significantly better results than those who create content alone. Here are four key steps to form a successful integrated strategy: Vision and RoadmapMarketers often debate the most important element to a successful content strategy. Paul Buckley of D Custom captures why a documented strategy has a strong claim for this title: It informs everything, from the content types you create to ...
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    10. Matching Content With Purpose to The Buyer’s Journey

      Matching Content With Purpose to The Buyer’s Journey
      In the past, content marketing success was achieved by creating and sharing valuable knowledge with a brands audience.. On the heels of a high-volume content trend, success in todays content marketing landscape requires something more. Content strategist Amy Wright outlines how to drive results: Content marketing is about more than blogging. Content marketing is about scrutinizing your entire online presence through the eyes of your customers because every single touchpoint ...
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    11. Snackable Content: Ideal for Today’s Lifestyle

      Snackable Content: Ideal for Today’s Lifestyle
      Snackable content refers to short, easily digestible content that caters to a modern audiences consumption tendencies. A reader can absorb a quick-hitting, snackable piece of content more easily than a long-form blog post. Its easier for them to share across their own networks and increases the likelihood of virality. Because reader attention span has diminished to 12 seconds as of 2016, bite-size content items have emerged as one of marketers ...
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    12. Artificial Intelligence: Friend, Not Foe

      Artificial Intelligence: Friend, Not Foe
      After decades of digital platforms indexing data across industries, artificial intelligence (AI) is beginning to use this data to improve insights and efficiency for businesses. AI is already leveraged in day-to-day consumer uses such as navigation tools and newsfeeds. Now businesses are increasingly tapping into AIs full potential. Suhash Talwar of Atomic Reach explains the impact of artificial intelligence on content marketing: According to Gartners predictions, 20 percent of all ...
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    13. Getting Started with Contributed Content

      Getting Started with Contributed Content
      Guest posts serve as a valuable way to power your businesss content engine. They allow guest contributors to reach a broader audience, and ease a publications burden of content demand. Heres how to ensure you satisfy your guest contributors interests while also meeting your organizations goals. Meeting Expectations Because most editors appreciate the benefits of contributed content, they outline expectations that need to be satisfied for new content to be ...
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    14. Buying MarTech with Today’s Transparency

      Buying MarTech with Today’s Transparency
      Every new challenge marketers are faced with births new technology solutions. These tools require rigorous evaluation to determine vendor and buyer alignmentbut few tools deliver on expectations. Buyers continue to invest in software that falls short. Take these steps to avoid buyer's remorse. Outline Challenges This step involves people outside your immediate team. Share the pain youre experiencing with stakeholders and tie it back to organizational goals. Marketing Insider ...
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    15. The Great Creation & Distribution Conundrum

      The Great Creation & Distribution Conundrum
      Marketing teams are eagerly creating content at an unprecedented rate. TrackMaven suggests brands are publishing 800 percent more content than five years agoand theres no sign of slowing down. Whats alarming is the lack of reach and engagement with this content. The reason? Many content creation teams are too focused on content volume rather than content quality and promotion. In addition, teams responsible for content marketing lack budget for paid ...
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    16. Should You Still Create Downloadable Content?

      Should You Still Create Downloadable Content?
      Downloadable content is still a primary driver oflead generationfor most content marketers. We churn out eBooks, white papers, checklists, and other downloadable content pieces on a regular basis because they're meant to be an effective method for moving prospects through the funnel. But with all the changes in technology and content consumption, is this still the case? Yes, downloadable content is still relevantif you do it right. Johanna Rivard ...
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    17. 1-15 of 433 1 2 3 4 ... 27 28 29 »
  1. Feed Your Content Need

    It takes time a lot and energy to find the RIGHT content.

     

    Curata find the content on your chosen topic and intelligently optimizes based on your content needs.

     

    Want to see how Curata and keep your content flowing?

  2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

     

  3. Quotes about Curata

    1. Today's name change marks an exciting new era for Curata.
      Pawan Deshpande in HiveFire, Inc. Changes Name to Curata
    2. I am excited to join HiveFire to help carve out the future of Curata.
      In HiveFire Appoints Bivha Singh to Vice President of Product Management
    3. Bivha's passion, focus and proven skills make her an ideal candidate to oversee the future definition of Curata.
      Pawan Deshpande in HiveFire Appoints Bivha Singh to Vice President of Product Management