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    1. Mentioned In 426 Articles

    2. Improve Your Promotion To All Three Audience Segments

      Improve Your Promotion To All Three Audience Segments
      Marketers understand that creating and publishing content is not enougheven if the content is spectacular. The diminishing returns of organic reach require us to find clever alternatives to extend the reach of our content. To give your content the exposure it deserves, these tips will help optimize for all three basic media audiences. Owned Audiences This segment has already approved you to deliver them content. This opens up several opportunities ...
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    3. Expect More with an Integrated Content Strategy

      Expect More with an Integrated Content Strategy
      Marketers who use an integrated content marketing strategy see significantly better results than those who create content alone. Here are four key steps to form a successful integrated strategy: Vision and RoadmapMarketers often debate the most important element to a successful content strategy. Paul Buckley of D Custom captures why a documented strategy has a strong claim for this title: It informs everything, from the content types you create to ...
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    4. Matching Content With Purpose to The Buyer’s Journey

      Matching Content With Purpose to The Buyer’s Journey
      In the past, content marketing success was achieved by creating and sharing valuable knowledge with a brands audience.. On the heels of a high-volume content trend, success in todays content marketing landscape requires something more. Content strategist Amy Wright outlines how to drive results: Content marketing is about more than blogging. Content marketing is about scrutinizing your entire online presence through the eyes of your customers because every single touchpoint ...
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    5. Snackable Content: Ideal for Today’s Lifestyle

      Snackable Content: Ideal for Today’s Lifestyle
      Snackable content refers to short, easily digestible content that caters to a modern audiences consumption tendencies. A reader can absorb a quick-hitting, snackable piece of content more easily than a long-form blog post. Its easier for them to share across their own networks and increases the likelihood of virality. Because reader attention span has diminished to 12 seconds as of 2016, bite-size content items have emerged as one of marketers ...
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    6. Artificial Intelligence: Friend, Not Foe

      Artificial Intelligence: Friend, Not Foe
      After decades of digital platforms indexing data across industries, artificial intelligence (AI) is beginning to use this data to improve insights and efficiency for businesses. AI is already leveraged in day-to-day consumer uses such as navigation tools and newsfeeds. Now businesses are increasingly tapping into AIs full potential. Suhash Talwar of Atomic Reach explains the impact of artificial intelligence on content marketing: According to Gartners predictions, 20 percent of all ...
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    7. Getting Started with Contributed Content

      Getting Started with Contributed Content
      Guest posts serve as a valuable way to power your businesss content engine. They allow guest contributors to reach a broader audience, and ease a publications burden of content demand. Heres how to ensure you satisfy your guest contributors interests while also meeting your organizations goals. Meeting Expectations Because most editors appreciate the benefits of contributed content, they outline expectations that need to be satisfied for new content to be ...
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    8. Buying MarTech with Today’s Transparency

      Buying MarTech with Today’s Transparency
      Every new challenge marketers are faced with births new technology solutions. These tools require rigorous evaluation to determine vendor and buyer alignmentbut few tools deliver on expectations. Buyers continue to invest in software that falls short. Take these steps to avoid buyer's remorse. Outline Challenges This step involves people outside your immediate team. Share the pain youre experiencing with stakeholders and tie it back to organizational goals. Marketing Insider ...
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    9. The Great Creation & Distribution Conundrum

      The Great Creation & Distribution Conundrum
      Marketing teams are eagerly creating content at an unprecedented rate. TrackMaven suggests brands are publishing 800 percent more content than five years agoand theres no sign of slowing down. Whats alarming is the lack of reach and engagement with this content. The reason? Many content creation teams are too focused on content volume rather than content quality and promotion. In addition, teams responsible for content marketing lack budget for paid ...
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    10. Should You Still Create Downloadable Content?

      Should You Still Create Downloadable Content?
      Downloadable content is still a primary driver oflead generationfor most content marketers. We churn out eBooks, white papers, checklists, and other downloadable content pieces on a regular basis because they're meant to be an effective method for moving prospects through the funnel. But with all the changes in technology and content consumption, is this still the case? Yes, downloadable content is still relevantif you do it right. Johanna Rivard ...
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    11. How to Repurpose Like a Boss

      How to Repurpose Like a Boss
      Marketers will create loads of content this year. They should prioritize content with a long lifetime. With the proper planning, you can create content that delights your audience across formats and channels. Focus on What Your Audience Loves Look for definitive insights in your historical social and Google Analytics data. Hone in on the top topics of interest, and the audience for them This ensures youre writing for the correct ...
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    12. My Content Isn't Working. Now What?

      My Content Isn't Working. Now What?
      Given the access we now have to performance metrics, its much easier to set goals and gauge the success of our content. But what happens when your content doesnt get traction? Try examining these variables to help refine your messaging. Audience Part of any content strategy should include a sound understanding of your audience, their challenges, and buyer personas. These insights tend to evolve over time, which creates a challenge ...
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    13. Reduce Buyer Stress with Sales Marketing Alignment and Data-Driven Content Marketing

      Reduce Buyer Stress with Sales Marketing Alignment and Data-Driven Content Marketing
      The B2B sales process has become a complex and sprawling experience for not just the seller, but the buyer, as well. Here are some things that keep buyers up at night: Product requirements Pressure from vendors Coordinating with stakeholders Decision paralysis Being on the hook from post-sale success By intentionally minimizing and avoiding these common stressors, vendors can create a painless sales experience for potential buyers. One way to do ...
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    14. How to Use Social Media to Optimize Your Content Strategy

      How to Use Social Media to Optimize Your Content Strategy
      Consumers reside on social media platforms.90% of young adults aged 18-29 are on social. Its where they consume content and engage with brands. For this reason, marketers should leverage social media to grow their brand. As a marketer, growing your social media audience can improve your professional credibility, increase the visibility of your content, and allow you to share opinions with other thought leaders in your industry. Here are ...
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    15. Three Key Considerations for Running a Great ABM Program

      Three Key Considerations for Running a Great ABM Program
      Account Based Marketing (ABM) is a methodology thats here to stay. When done correctly it delivers prolific results and is being eagerly adopted by companies across the globe. The underlying objective of ABM remains the same as inbound marketing: to deliver a sales ready _____. Where inbound marketing focuses on an individual lead or title, an account-based approach looks holistically at the makeup of all parts of an account. Scale ...
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    16. A Blueprint for Writing Edgy Content

      A Blueprint for Writing Edgy Content
      Eliciting emotion from your audience is one of the most powerful ways to create strong engagement. And being controversial is a surefire way to elicit those emotional responses. It can be a risky practice though, so here are a few considerations to bear in mind. The Reframe People interested in your area of expertise invariably settle into a status-quo. Provide an alternative perspective. Through a reframe, you pique curiosity to ...
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      Mentions: Blog Curata Writing
    17. 1-15 of 426 1 2 3 4 ... 27 28 29 »
  1. Feed Your Content Need

    It takes time a lot and energy to find the RIGHT content.

     

    Curata find the content on your chosen topic and intelligently optimizes based on your content needs.

     

    Want to see how Curata and keep your content flowing?

  2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

     

  3. Quotes about Curata

    1. Today's name change marks an exciting new era for Curata.
      Pawan Deshpande in HiveFire, Inc. Changes Name to Curata
    2. I am excited to join HiveFire to help carve out the future of Curata.
      In HiveFire Appoints Bivha Singh to Vice President of Product Management
    3. Bivha's passion, focus and proven skills make her an ideal candidate to oversee the future definition of Curata.
      Pawan Deshpande in HiveFire Appoints Bivha Singh to Vice President of Product Management