1. Content Marketing

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    2. @HiveFire CEO Pawan Deshpande to Present "Missing Link" of Content Marketing

      Pawan Deshpande, CEO of marketing software company HiveFire, will provide insights into the role of content curation in online marketing strategy at two events this week: The Online Marketing Summit hosted by ClickZ on July 8 in Boston and the Social Media Breakfast hosted by Bob Collins on July 9 in Watertown, Mass.
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    3. The Foundation of your Content Marketing Pyramid: Content Curation

      Comment "This makes a great deal of sense, and it certainly can assist with SEO as well (backlinking). A nice two-fer ..." - jespah
      The Foundation of your Content Marketing Pyramid: Content Curation
      ...Content marketing relies on content and lots of it, in many shapes, forms and sizes.  Many proponents of content marketing have been focusing on how you can leverage your existing content towards building out your c...
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    4. Content as a sales tool | idio. How Conde Nast is moving into agency services. Next stop: Content Aggregator?

      Comment "A very, very interesting piece. It has me thinking that Publishers as Agencies can be a game-shifting approach. An interesting ..." - Taariq Lewis
      ...s a move away from independent, siloed reporting, and towards branded/brand-authored/brand-hosted content (or content marketing, or custom publishing, or aggregated content, or blogging, or whatever form and guise it tak...
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    5. The Difference Between Librarians, Editors and #Curators. Curation station reviews Christy Barksdale's extensive post

      The Difference Between Librarians, Editors and #Curators. Curation station reviews Christy Barksdale's extensive post
      Last week Christy Barksdale posted a good explanation of curation and the importance of content strategy over at the PR 20/20 blog. In this post she pulls together a number of definitions, source posts and ideas about content curation. Christy also points out one of the key benefits of curation for businesses:
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    6. HiveFire Launches Content Curation eBook for B2B Marketers

      "The beauty of content curation is that it enables B2B organizations to tame the flood of online information for their prospects and customers," adds Pawan Deshpande, CEO, HiveFire. "At the same time, it relieves the pressure to generate a steady stream of content in-house, instead providing an automated way to augment existing content on a daily basis."
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    7. The Internet transforms online news into B2B content marketing engagement: It’s a consumption experience!

      In my view, news, as we have grown up to understand the concept is no longer correct in an online, always-on world. What we call “news” today has transformed and become part of the engagement story, online beyond the original definition. News is mainly an information consumption experience, not an information production output. B2B marketers who understand the influence of this new form of “news” can collect, curate, and engage ...
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    8. 961-975 of 979 « 1 2 ... 62 63 64 65 66 »
  1. Feed Your Content Need

    It takes time a lot and energy to find the RIGHT content.


    Curata find the content on your chosen topic and intelligently optimizes based on your content needs.


    Want to see how Curata and keep your content flowing?

  2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.


  3. About Content Marketing

    Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.
    Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

  4. Quotes about Content Marketing

    1. Today's data proves what we've long believed to be true: content marketing is difficult for B2B marketers to embrace due to misperceptions that it is a resource drain, but once put in place, they find it to be very effective.
      Richard Turcott in Study Reveals That Delivering Timely, Relevant Content Remains B2B Marketers' Biggest Challenge
    2. Even though B2B companies are adopting content marketing strategies at a rapid rate, there is still a lot of confusion about exactly what content curation is, how to realistically implement it and what the expected results should be.
      Pawan Deshpande in HiveFire CEO to Educate Marketers on Implementing Content Curation to Improve B2B Marketing and SEO
    3. Content curation is an exciting space for marketers today and many are looking for guidance on how to best achieve their content marketing goals.
      Pawan Deshpande in HiveFire CEO to Help Marketers Feed Their Content Beasts at Open Dialogue's Content Marketing Conference