1. Content Marketing

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    2. How to Intertwine Content Marketing With Event Promotion

      How to Intertwine Content Marketing With Event Promotion
      Eighty three percent of B2B marketers are heavily invested in events. And45 percent of event planners say budget is the biggest challenge when planning an event. One way marketers can improve event performance without inflating their budget is to focus on promoting the event digitally. This is beneficial not only to an event's success, but your marketing strategy as a whole. Leila Dorari at Site Pro News argues that ...
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    3. 3 Easily Overlooked Errors Hurting Your Content Strategy

      3 Easily Overlooked Errors Hurting Your Content Strategy
      Marketers agonize over the content creation process along with the promotion, measurement, and optimization that follows. The reporting process reveals insights for improving your content strategy moving forward. But there are many common mistakes to avoid during the creation process prior to reporting. Avoid these mistakes when creating content: Overly Promotional Content To create content your audience trusts, avoid egocentric marketing. People want objective answers to their questions. Promotional content ...
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    4. Think About These 3 Things to Create Stand Out Videos for Your Brand

      Think About These 3 Things to Create Stand Out Videos for Your Brand
      Visuals improve the reach of your content and engagement with your audience. When done correctly, videos are more effective than a wall of text or a static image. Consider the following points to ensure youre executing video marketing effectively. Is Your Video Telling a Story? Telling the story of your brand can be done more effectively and efficiently through video. Video can simultaneously communicate through sound, visuals, and narration to ...
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    5. Four Keys to Improving Marketing Performance

      Four Keys to Improving Marketing Performance
      Accurately measuring content performance can feel elusive for many content marketers. While all good marketers want to prove the efficacy of their programs, not that many know how andhave the time to calculate it. James Thomas, CMO of Allocadia, elaborates: Marketers often fail to understand the layers and inputs that go into optimizing their teams performance. Instead, they defer to shortcuts or arbitrary measurements, putting them at risk of hurting ...
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    6. Reduce Buyer Stress with Sales Marketing Alignment and Data-Driven Content Marketing

      Reduce Buyer Stress with Sales Marketing Alignment and Data-Driven Content Marketing
      The B2B sales process has become a complex and sprawling experience for not just the seller, but the buyer, as well. Here are some things that keep buyers up at night: Product requirements Pressure from vendors Coordinating with stakeholders Decision paralysis Being on the hook from post-sale success By intentionally minimizing and avoiding these common stressors, vendors can create a painless sales experience for potential buyers. One way to do ...
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    7. 46-60 of 984 « 1 2 3 4 5 6 7 ... 64 65 66 »
  1. Feed Your Content Need

    It takes time a lot and energy to find the RIGHT content.

     

    Curata find the content on your chosen topic and intelligently optimizes based on your content needs.

     

    Want to see how Curata and keep your content flowing?

  2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

     

  3. About Content Marketing

    Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.
    Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

  4. Quotes about Content Marketing

    1. Today's data proves what we've long believed to be true: content marketing is difficult for B2B marketers to embrace due to misperceptions that it is a resource drain, but once put in place, they find it to be very effective.
      Richard Turcott in Study Reveals That Delivering Timely, Relevant Content Remains B2B Marketers' Biggest Challenge
    2. Even though B2B companies are adopting content marketing strategies at a rapid rate, there is still a lot of confusion about exactly what content curation is, how to realistically implement it and what the expected results should be.
      Pawan Deshpande in HiveFire CEO to Educate Marketers on Implementing Content Curation to Improve B2B Marketing and SEO
    3. Content curation is an exciting space for marketers today and many are looking for guidance on how to best achieve their content marketing goals.
      Pawan Deshpande in HiveFire CEO to Help Marketers Feed Their Content Beasts at Open Dialogue's Content Marketing Conference