1. Content Marketing

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    2. Is Your Business Findable with Personalized Search?

      Is Your Business Findable with Personalized Search?
      Ten years ago, Googles search feature returned the same results for anybody performing a search query. Today, Google returns results tailored to the user. This is a little known feature; 43.5 percent of people are unaware their results are personalized. The primary variables that influence search results are geography, web history, and device. This search-result personalization makes it difficult for a business to track their keyword ranking. However, marketers ...
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    3. What is Permission Marketing Anyway?

      What is Permission Marketing Anyway?
      We are inundated with ads. The average consumersees between 4,000 and 10,000 ads a day. And we tune them out. Permission marketing is a solution to this problem. This marketing strategy requires the consent of the individual you're marketing to before contacting them. While more difficult than traditional marketing, it's easy to see the benefits. PureB2B contributor Johanna Rivard explains why permission marketing exists: For the ...
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  1. Feed Your Content Need

    It takes time a lot and energy to find the RIGHT content.

     

    Curata find the content on your chosen topic and intelligently optimizes based on your content needs.

     

    Want to see how Curata and keep your content flowing?

  2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

     

  3. About Content Marketing

    Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.
    Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

  4. Quotes about Content Marketing

    1. Today's data proves what we've long believed to be true: content marketing is difficult for B2B marketers to embrace due to misperceptions that it is a resource drain, but once put in place, they find it to be very effective.
      Richard Turcott in Study Reveals That Delivering Timely, Relevant Content Remains B2B Marketers' Biggest Challenge
    2. Even though B2B companies are adopting content marketing strategies at a rapid rate, there is still a lot of confusion about exactly what content curation is, how to realistically implement it and what the expected results should be.
      Pawan Deshpande in HiveFire CEO to Educate Marketers on Implementing Content Curation to Improve B2B Marketing and SEO
    3. Content curation is an exciting space for marketers today and many are looking for guidance on how to best achieve their content marketing goals.
      Pawan Deshpande in HiveFire CEO to Help Marketers Feed Their Content Beasts at Open Dialogue's Content Marketing Conference