1. Content Marketing Strategy

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    1. Mentioned In 146 Articles

    2. For the People, By the People: User-Generated Content

      For the People, By the People: User-Generated Content
      As an audience member, you understand the interests of your peers. This is what makes user-generated content (UGC) so effective. Beyond the innate understanding of you audience, UGC is a preferred-content type for businesses for other reasons. B2C contributor, William Comcowich, explains: User-generated content can be an enormously effective yet affordable marketing strategy. Some leading brands post almost nothing but user-generated content. Since people place little trust in brand advertising ...
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    3. Slowing Your (Content) Role

      Slowing Your (Content) Role
      Content is the backbone of most marketing departments today. Now there are 30 times more blog posts published a day than there were ten years ago, because it yields terrific results. So marketers are eagerly creating content at an unprecedented rate. But in many instances, theyre doing so in a thoughtless way, leaving marketers and consumers alike to suffer from content overload. The solution? A minimalist strategy. A minimalist content ...
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    4. Should You Personalize All Your Content?

      Should You Personalize All Your Content?
      The short answer: no. You should not personalize all your content. The effort it takes to personalize content paired with the potential reward isn't always worth it. That said, careful personalization can be very important to marketing success. Johanna Rivard of PureB2B explains why: Weve entered a new era of marketing where customers expect a relevant experience thats matched to their specific needs. People dont want to feel like ...
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    5. 3 Easily Overlooked Errors Hurting Your Content Strategy

      3 Easily Overlooked Errors Hurting Your Content Strategy
      Marketers agonize over the content creation process along with the promotion, measurement, and optimization that follows. The reporting process reveals insights for improving your content strategy moving forward. But there are many common mistakes to avoid during the creation process prior to reporting. Avoid these mistakes when creating content: Overly Promotional Content To create content your audience trusts, avoid egocentric marketing. People want objective answers to their questions. Promotional content ...
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    6. My Content Isn't Working. Now What?

      My Content Isn't Working. Now What?
      Given the access we now have to performance metrics, its much easier to set goals and gauge the success of our content. But what happens when your content doesnt get traction? Try examining these variables to help refine your messaging. Audience Part of any content strategy should include a sound understanding of your audience, their challenges, and buyer personas. These insights tend to evolve over time, which creates a challenge ...
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    7. Four Keys to Improving Marketing Performance

      Four Keys to Improving Marketing Performance
      Accurately measuring content performance can feel elusive for many content marketers. While all good marketers want to prove the efficacy of their programs, not that many know how andhave the time to calculate it. James Thomas, CMO of Allocadia, elaborates: Marketers often fail to understand the layers and inputs that go into optimizing their teams performance. Instead, they defer to shortcuts or arbitrary measurements, putting them at risk of hurting ...
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    8. Change Your Social Media Marketing for 2017

      Change Your Social Media Marketing for 2017
      With the constant change in social media, it can be hard to keep your social media marketing strategies up to date. It often feels as though as soon as businesses are comfortable with basic social media marketing, new features, algorithms, and consumption preferences across platforms keep on impacting the way we market. Marketing Insider Group CEO Michael Brenner has this to say about not being overwhelmed by the latest social ...
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    9. Big Data: Good or Bad for Small Business Marketers?

      Big Data: Good or Bad for Small Business Marketers?
      Big data, though hugely beneficial to many enterprise-size companies, can be a headache for small-business marketers. From where to get big data to what to do with it once its here, the questions and problems that arise for small businesses seem like they may be more trouble then theyre worth. Here are some strategies you can use to successfully leverage big data for you small business. Where to Get Big ...
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    10. Make the Most of Your Website: Storyteller Vs. Designer

      Make the Most of Your Website: Storyteller Vs. Designer
      To successfully achieve the goals you've set for your website (increasing revenue, generating leads, building online presence, etc.) you need to quickly engage your visitors and inform them why they need your product. Starting with a story and then allowing design and SEO to supplement is the most sensical way to successfully achieve this. Author of Duct Tap Marketing, John Jantsch, shares his opinion on the problems with taking ...
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    11. Give the People What They Want: Personalized Content Experiences

      Give the People What They Want: Personalized Content Experiences
      Increasing personalization has brought powerful results to advertisers and marketers seeking to improve conversions. Look no further than Amazon as an example of how personalized experiences can work wonders. Initially an online bookstore, Amazon now dominates the e-commerce landscape in part because they provide visitors with specific personalized recommendations to drive new and return customers. Marketers are currently dealing with two challenges regarding a target audience that e-commerce dealt with ...
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      Mentions: Amazon ABM Blog
    12. Make Twitter One of Your Content Promotion Channels

      Make Twitter One of Your Content Promotion Channels
      Social media is a valuable tool for identifying influencers and activating and converting members of your audience. Twitter in particular is one of the most influential content and social media channels, blending a dynamic of your personal life and professional persona. Polish your profile, plunge into the Twittersphere, and marketing results accumulate over time. Prior to sticking your neck out though, make sure your Twitter profile captures everything you want ...
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