1. Content Marketing Strategies

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    1. Mentioned In 30 Articles

    2. What is Permission Marketing Anyway?

      What is Permission Marketing Anyway?
      We are inundated with ads. The average consumersees between 4,000 and 10,000 ads a day. And we tune them out. Permission marketing is a solution to this problem. This marketing strategy requires the consent of the individual you're marketing to before contacting them. While more difficult than traditional marketing, it's easy to see the benefits. PureB2B contributor Johanna Rivard explains why permission marketing exists: For the ...
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    3. How to Make Your Content More Bingeable

      How to Make Your Content More Bingeable
      With over 98 million subscribers, Netflix is at the top of the digital content game. On average, subscribers watch over 90 minutes of Netflix a day. With membership and engagement like this, smart content marketers are trying to parrot Netflix's content tactics. Digitalist Magazine explains some of the reasons why they believe Netflix is so successful: Consumers want control over their content, but that doesnt mean give them everything ...
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    4. Artificial Intelligence: Friend, Not Foe

      Artificial Intelligence: Friend, Not Foe
      After decades of digital platforms indexing data across industries, artificial intelligence (AI) is beginning to use this data to improve insights and efficiency for businesses. AI is already leveraged in day-to-day consumer uses such as navigation tools and newsfeeds. Now businesses are increasingly tapping into AIs full potential. Suhash Talwar of Atomic Reach explains the impact of artificial intelligence on content marketing: According to Gartners predictions, 20 percent of all ...
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    5. Content That Leads to Leads Explained

      Content That Leads to Leads Explained
      Some marketers use tools that attribute revenue directly to content marketing. Others are not so lucky. They have to track correlating metrics to determine whether or not their content is driving revenue. Both groups however, can credit at least one of four key characteristics of their content and community for generating leads and ultimately, revenue. Trust Building If your audience were to land on one of your content channels to ...
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    6. Tips and Tricks for Keeping Evergreen Content Fresh

      Tips and Tricks for Keeping Evergreen Content Fresh
      With a constant stream of new content being thrown at us, a post's usefulness often doesn't last much longer than a few days after creation. Usefulness declines for the reader as well as the marketer creating it. A piece of content's contribution to marketing analytics often dwindles or shrinks to nothing over time. Joshua Nite at TopRank Marketing says to consider that: On one level, what content ...
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    7. The Great Creation & Distribution Conundrum

      The Great Creation & Distribution Conundrum
      Marketing teams are eagerly creating content at an unprecedented rate. TrackMaven suggests brands are publishing 800 percent more content than five years agoand theres no sign of slowing down. Whats alarming is the lack of reach and engagement with this content. The reason? Many content creation teams are too focused on content volume rather than content quality and promotion. In addition, teams responsible for content marketing lack budget for paid ...
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    8. How to Repurpose Like a Boss

      How to Repurpose Like a Boss
      Marketers will create loads of content this year. They should prioritize content with a long lifetime. With the proper planning, you can create content that delights your audience across formats and channels. Focus on What Your Audience Loves Look for definitive insights in your historical social and Google Analytics data. Hone in on the top topics of interest, and the audience for them This ensures youre writing for the correct ...
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    9. Top Tips for a Mobile Marketing Strategy

      Top Tips for a Mobile Marketing Strategy
      Google reports more mobile searches than desktop searches. While mobile devices account for 60 percent of online traffic, they contribute to only 16 percent of online purchases. With these figures in mind, it's easy to understand why content marketers need to focus on their mobile content marketing strategy. Joshua Nite at the TopRank Marketing blog has this to say about the importance of mobile to your content marketing strategy ...
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    10. Graduate to Dedicated Editorial Calendar Software

      Graduate to Dedicated Editorial Calendar Software
      90% of marketers are using an editorial calendar; and for good reason. These organizers make it easier to develop a defined written strategy, provide transparency for relevant stakeholders, and are vital for consistently hitting deadlines. Spreadsheets are the entry-level option, and with an abundance of free Excel calendar templates available, there is no excuse not to have one. For organizations requiring greater functionality, a plethora of dedicated editorial calendar software ...
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    11. Easy Ways to Stretch Your Content Marketing Investment

      Easy Ways to Stretch Your Content Marketing Investment
      As marketers, we always have to be thinking about how to get more mileage out of limited resources, and repurposing content is a great way to do that. In fact, based upon a recent study of 1,030 marketers, only 21% of marketers have a specific process in place to ensure optimal content reuse and repurpose. Joshua Nite of TopRank Marketing offers five suggestions to "turn undervalued content into content ...
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    12. Don't Overlook These Foundational Tools When Developing Your Content Strategy

      Don't Overlook These Foundational Tools When Developing Your Content Strategy
      Yes, the majority of companies are increasing content marketing investment (75% to be exact based upon a recent survey of 1,030 marketers); however, many of these same companies struggle with the right team to hire, which topics and content types to create and how to get the greatest ROI out of this content. What's a great start to resolving these challenges? --- A Content Strategy. Megan Pacella of Creek ...
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    13. The Inseparable Trio: Social, Search & Content

      The Inseparable Trio: Social, Search & Content
      Alone, they are just marketing tactics, but together, they create an unstoppable machine. In order to execute a successful digital marketing strategy, companies must find a balance between three tactics: content, search and social. Content is responsible for creating value for the consumer.Searchdrives traffic and visibility to the content. And social media allows companies to share and distribute the content to their audience. In this article, Jim Yu analyzes ...
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    14. Here's Why Metrics Are the Key to Content Performance

      Here's Why Metrics Are the Key to Content Performance
      There are many different metrics that can be used to measure the effectiveness of content. In this post, Angela Hausman discusses various ways to improve content marketing performance. One of these ways is to use metrics to analyze and improve content performance. As an example, these measurements include sales metrics such as pipeline generated, pipeline touched, and revenue influenced. Other categories of metrics involve consumption, retention, sharing, engagement, lead, and ...
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    15. Bridging the Gap: The Chief Marketing Technologist

      Bridging the Gap: The Chief Marketing Technologist
      One of our content marketingpredictions for this year stated that content marketing and marketing operations teams will join forces to use new technologies to better manage content marketing investments and demonstrate its impact and return on investment. In this article, Scott Brinker and Laura McLellan go in depth about a new type of executive that is emerging: the chief marketing technologist. The role of the CMT acts as a bridge ...
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    16. How to Reach New Audiences with Influencer Marketing

      How to Reach New Audiences with Influencer Marketing
      According to our 2015 Content Marketing and Technology Planner, the top 3 content marketing objectives are to drive sales, boost brand awareness, and engage customers and influencers. Identifying and engaging with influencers provides brand exposure to new audiences. Once you establish relationships with influencers, increased social sharing will be just one of the several benefits. Other benefits include awareness, traffic, and expert feedback. In this post, Ardath Albee discusses influencer ...
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    17. 1-15 of 30 1 2 »
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    How to Feed the Content Beast (without getting eaten alive)

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  3. Quotes about Content Marketing Strategies

    1. Even though B2B companies are adopting content marketing strategies at a rapid rate, there is still a lot of confusion about exactly what content curation is, how to realistically implement it and what the expected results should be.
      Pawan Deshpande in HiveFire CEO to Educate Marketers on Implementing Content Curation to Improve B2B Marketing and SEO