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    2. The Best Tactic for Breaking Through Digital Noise? Personalization

      The Best Tactic for Breaking Through Digital Noise? Personalization
      As personalization capabilities improve, consumers increasingly expect content tailored specifically for them. Amazon serves up products related to your likes and dislikes. Netflix recommends shows based on your viewing history, and Spotify creates playlists customized for your listening pleasure.In a world where digital is flooded with information, and consumers do all they can to avoid ads, personalization is a key method for creating stand-out content. Michael Brenner, CEO of ...
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