1. American Marketing Association

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    1. Mentioned In 13 Articles

    2. Content Marketing: Make it Work - Your content marketing questions answered.

      Content Marketing: Make it Work - Your content marketing questions answered.
      Last Wednesday, we held a joint webinar with Percussion Software called Content Marketing: Make it Work. Pawan Deshpande of Curata and Aaron Dun of Percussion walked through real-world examples of organizations that have tackled their content "problem." A recording of the webinar can be found here. During the webinar, our attendees posted questions to us. We did not get a chance to answer them in the webinar, so we thought ...
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    3. Upcoming Webinar Featuring Pawan Deshpande and Burt Herman

      Upcoming Webinar Featuring Pawan Deshpande and Burt Herman
      I'm happy to annouce that registration is open for our upcoming webinar 5 Tips for Old World Story Telling in Today's New World with Pawan Deshpande from HiveFire, Inc. and Burt Herman from Storify providing their unique perspectives. There will also be a short Q&A with both Pawan and Burt after the webinar.
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    4. Content Curation & SEO: Myths and Realities - Webinar Recap

      Comment "I get around the duplicate content issue by rewriting or summarizing. It's certainly a challenge to come up with a ..." - Page One SEO
      SEO or Search Engine Optimization starts with content.  When people find you or your company online, they dont actually find YOU or YOUR COMPANY as an entity.  They find content about you or your company.  The only way you will get found is through content. When you create content thats indexable by a search engine, whether its a digital magazine, newsletter, whitepaper, website, etc... you are creating content that will ...
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  3. About American Marketing Association

    The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. Published by the AMA, the Honomichl 50 lists the top 50 market research firms in the United States.

    The AMA's principal roles are:

    * Improving - Advancing marketing competencies, practice and thought leadership.

    * Promoting - Being an advocate for marketing and promoting its importance, efficacy and ethics.

    * Supporting - Being an essential resource for marketing information, education/training and relationships.

    The AMA was formed in 1937 from the merger of two predecessor organizations, the National Association of Marketing Teachers and the American Marketing Society.

    AMA currently has 38,000 members. There are collegiate chapters on 250 campuses across the nation.