1. Articles mentioning both Curata and Content Marketing Strategy

    1-24 of 69 1 2 3 »
    1. How to Make Your Content More Linkable

      How to Make Your Content More Linkable
      For content marketing, success is measured against metrics such as page views, shares, and revenue. These are helpful for making decisions, but rarely provide a clear picture on search result position. As budgets for content marketing continue to grow, marketers need a concrete strategy that puts content at the top of search results. Here are some elements to bake into your content that will result in happy readers, thoughtful backlinks ...
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    2. Content Marketing: A Must for Emerging Brands

      Content Marketing: A Must for Emerging Brands
      If youre looking to establish your new business, you dont just find the biggest business in your space and punch them in the mouth. You need brand recognition. One of the best ways to build brand recognition is content marketing. Here are three reasons why content is the perfect initiative for an emerging business. Credibility To todays audience, a business with desolate content channels looks dead or dying. This is ...
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    3. My Content Isn't Working. Now What?

      My Content Isn't Working. Now What?
      Given the access we now have to performance metrics, its much easier to set goals and gauge the success of our content. But what happens when your content doesnt get traction? Try examining these variables to help refine your messaging. Audience Part of any content strategy should include a sound understanding of your audience, their challenges, and buyer personas. These insights tend to evolve over time, which creates a challenge ...
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    4. Big Data: Good or Bad for Small Business Marketers?

      Big Data: Good or Bad for Small Business Marketers?
      Big data, though hugely beneficial to many enterprise-size companies, can be a headache for small-business marketers. From where to get big data to what to do with it once its here, the questions and problems that arise for small businesses seem like they may be more trouble then theyre worth. Here are some strategies you can use to successfully leverage big data for you small business. Where to Get Big ...
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    5. Give the People What They Want: Personalized Content Experiences

      Give the People What They Want: Personalized Content Experiences
      Increasing personalization has brought powerful results to advertisers and marketers seeking to improve conversions. Look no further than Amazon as an example of how personalized experiences can work wonders. Initially an online bookstore, Amazon now dominates the e-commerce landscape in part because they provide visitors with specific personalized recommendations to drive new and return customers. Marketers are currently dealing with two challenges regarding a target audience that e-commerce dealt with ...
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      Mentions: Amazon ABM Blog
    6. Don't Overlook These Foundational Tools When Developing Your Content Strategy

      Don't Overlook These Foundational Tools When Developing Your Content Strategy
      Yes, the majority of companies are increasing content marketing investment (75% to be exact based upon a recent survey of 1,030 marketers); however, many of these same companies struggle with the right team to hire, which topics and content types to create and how to get the greatest ROI out of this content. What's a great start to resolving these challenges? --- A Content Strategy. Megan Pacella of Creek ...
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    7. Think Past Immediate Sales for Content Marketing Goals

      Think Past Immediate Sales for Content Marketing Goals
      Investments in content marketing are not always the fastest to bear fruitit may take months or sometimes years before your efforts show results. C-suite executives aren't always ready to wait around that long to see results. So how do you shift mindsets to realizing not all marketing is about immediate sales? Rezwana Manjur at Marketing Magazine showcases the example of Anna Bory, GM of Audi, who says that for ...
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    8. Don't Miss These Essential Copywriting Ingredients

      Don't Miss These Essential Copywriting Ingredients
      You may have the best content in the world; however, your blog post, article or eBook will fall flat on its face if you are unable to get your point across in the right manner, your delivery is off target, you've made many spelling mistakes, and/or the formatting is painful to the eye. Enter copywriting. Copywriting offers the opportunity to put the final touches on your content that ...
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    9. Building Love Through Content Marketing

      Building Love Through Content Marketing
      Great content offers marketers an incredible opportunity to build trust with their audience. The best marketers help their audience (i.e., buyers and influencers) solve a problem, improve job performance and/or advance their careers. New technologies are being developed at a blistering pace to help marketers better tap into the power of content marketing. (Learn about the emergence of content marketing platforms.) However, technology can only get you so ...
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    10. Does Google Penalize You For Duplicate Content?

      Does Google Penalize You For Duplicate Content?
      The best content marketers will not only create high quality, original pieces of content, but they will also reuse and repurpose that content on their own media properties and elsewhere across the Internet. In addition their content may be replicated by third parties, either ethically or unethically. [see Content Marketing Done Right] Neil Patel does a super job in a recently published post about how Google interprets duplicate content, as ...
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    11. Content Operations: A Critical Role For Your Content Marketing Vision

      Content Operations: A Critical Role For Your Content Marketing Vision
      Investment in content marketing marches forward, with marketers producing more and more content each year; however, there needs to be more process rigor along the content supply chain including analysis of what content is and isn't working. Enter the content operations role. Erin Provey does a nice job in the below referenced post explaining the importance of this content operations role, as well as presenting the four jobs that ...
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    12. How to Ensure Your Content Stands Out from the Crowd

      How to Ensure Your Content Stands Out from the Crowd
      Content marketing is predicted to hit the mainstream in 2016 as an increased number of marketers realize the power of content to grow leads and revenue. As a result it will become important to create content that will catch and keep readers' attention. Matthew Royse provides 7 essential tips on ragan.com (refer to link below) to help ensure your content is distinctive, such as: Create a newsroom; your competition ...
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    13. Turn to Content Marketing for Long-Term ROI

      Turn to Content Marketing for Long-Term ROI
      There's a reason why 88% of marketers use content marketing: it has a significant influence on most online marketing strategies. If you're unconvinced of the power of content marketing and/or need to justify content investment to your boss, then check out the 10 value points of content marketing provided by Jayson Demers, Founder and CEO of AudienceBloom. Here are just a few of them that stand out ...
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    14. Content Marketing: Small Budget? No Problem!

      Content Marketing: Small Budget? No Problem!
      Although advertising is an effective way to reach an audience, it can often leave a company's wallet in rough shape. This is one the many reasons companies have turned to content marketing. This marketing method gives companies the ability to strategically reach their audience, without having to spend an arm and a leg. In this piece, Neil Patel provides ten tips to make content marketing work with a small ...
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    15. 1-24 of 69 1 2 3 »
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  3. People in the News

    1. (4 articles) Pawan Deshpande
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    3. (1 articles) Neil Patel
    4. (1 articles) Steve Olenski
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    6. (1 articles) Seth Godin
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    1. (65 articles) Content Marketing
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