1. Articles mentioning both Curata and Blog

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    1. Three Marketing Areas AI Will Improve

      Three Marketing Areas AI Will Improve
      For all the buzz around artificial intelligence in marketing, theres just as much confusion around the subject. Some marketers are concerned about becoming expendable because of ambiguity around AIs potential implications. They shouldnt be. AI is slated to help marketers do two things: achieve better results and be more productive. The advent of automated data-decisions can help marketers in the following ways. Reporting Reporting and measurement is central to marketing ...
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    2. How to Make Your Content More Linkable

      How to Make Your Content More Linkable
      For content marketing, success is measured against metrics such as page views, shares, and revenue. These are helpful for making decisions, but rarely provide a clear picture on search result position. As budgets for content marketing continue to grow, marketers need a concrete strategy that puts content at the top of search results. Here are some elements to bake into your content that will result in happy readers, thoughtful backlinks ...
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    3. AI at Your Organization: Cheers or Jeers?

      AI at Your Organization: Cheers or Jeers?
      People tend to fear things theyre not familiar with. And its happening in reaction to the introduction of artificial intelligence (AI) to marketing. AI utilizes the technologies of machine learning, natural language processing, and more. Misunderstandings and information gaps has left some marketers concerned about being displaced from their jobs by robots. The reality is more nuanced. AI solutions will help marketers do their jobs more effectively, without necessarily replacing ...
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    4. Content Marketing: A Must for Emerging Brands

      Content Marketing: A Must for Emerging Brands
      If youre looking to establish your new business, you dont just find the biggest business in your space and punch them in the mouth. You need brand recognition. One of the best ways to build brand recognition is content marketing. Here are three reasons why content is the perfect initiative for an emerging business. Credibility To todays audience, a business with desolate content channels looks dead or dying. This is ...
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    5. Expect More with an Integrated Content Strategy

      Expect More with an Integrated Content Strategy
      Marketers who use an integrated content marketing strategy see significantly better results than those who create content alone. Here are four key steps to form a successful integrated strategy: Vision and RoadmapMarketers often debate the most important element to a successful content strategy. Paul Buckley of D Custom captures why a documented strategy has a strong claim for this title: It informs everything, from the content types you create to ...
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    6. Artificial Intelligence: Friend, Not Foe

      Artificial Intelligence: Friend, Not Foe
      After decades of digital platforms indexing data across industries, artificial intelligence (AI) is beginning to use this data to improve insights and efficiency for businesses. AI is already leveraged in day-to-day consumer uses such as navigation tools and newsfeeds. Now businesses are increasingly tapping into AIs full potential. Suhash Talwar of Atomic Reach explains the impact of artificial intelligence on content marketing: According to Gartners predictions, 20 percent of all ...
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    7. Buying MarTech with Today’s Transparency

      Buying MarTech with Today’s Transparency
      Every new challenge marketers are faced with births new technology solutions. These tools require rigorous evaluation to determine vendor and buyer alignmentbut few tools deliver on expectations. Buyers continue to invest in software that falls short. Take these steps to avoid buyer's remorse. Outline Challenges This step involves people outside your immediate team. Share the pain youre experiencing with stakeholders and tie it back to organizational goals. Marketing Insider ...
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    8. The Great Creation & Distribution Conundrum

      The Great Creation & Distribution Conundrum
      Marketing teams are eagerly creating content at an unprecedented rate. TrackMaven suggests brands are publishing 800 percent more content than five years agoand theres no sign of slowing down. Whats alarming is the lack of reach and engagement with this content. The reason? Many content creation teams are too focused on content volume rather than content quality and promotion. In addition, teams responsible for content marketing lack budget for paid ...
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    9. Should You Still Create Downloadable Content?

      Should You Still Create Downloadable Content?
      Downloadable content is still a primary driver oflead generationfor most content marketers. We churn out eBooks, white papers, checklists, and other downloadable content pieces on a regular basis because they're meant to be an effective method for moving prospects through the funnel. But with all the changes in technology and content consumption, is this still the case? Yes, downloadable content is still relevantif you do it right. Johanna Rivard ...
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    10. Streamlining Content Production with Templates

      Streamlining Content Production with Templates
      Proper planning prevents poor performance. This is as true for content marketing as any other realm, and content marketers frequently leverage an established workflow to improve content production. To make the creation process more predictable and improve the likelihood of success, many content teams use templates. Particularly for teams with multiple stakeholders, content production templates are a must. Content marketing requires scale and consistency. Templates help ensure consistent content deliveryand ...
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    11. How to Repurpose Like a Boss

      How to Repurpose Like a Boss
      Marketers will create loads of content this year. They should prioritize content with a long lifetime. With the proper planning, you can create content that delights your audience across formats and channels. Focus on What Your Audience Loves Look for definitive insights in your historical social and Google Analytics data. Hone in on the top topics of interest, and the audience for them This ensures youre writing for the correct ...
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    12. Reduce Buyer Stress with Sales Marketing Alignment and Data-Driven Content Marketing

      Reduce Buyer Stress with Sales Marketing Alignment and Data-Driven Content Marketing
      The B2B sales process has become a complex and sprawling experience for not just the seller, but the buyer, as well. Here are some things that keep buyers up at night: Product requirements Pressure from vendors Coordinating with stakeholders Decision paralysis Being on the hook from post-sale success By intentionally minimizing and avoiding these common stressors, vendors can create a painless sales experience for potential buyers. One way to do ...
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    13. Three Key Considerations for Running a Great ABM Program

      Three Key Considerations for Running a Great ABM Program
      Account Based Marketing (ABM) is a methodology thats here to stay. When done correctly it delivers prolific results and is being eagerly adopted by companies across the globe. The underlying objective of ABM remains the same as inbound marketing: to deliver a sales ready _____. Where inbound marketing focuses on an individual lead or title, an account-based approach looks holistically at the makeup of all parts of an account. Scale ...
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    14. 1-24 of 196 1 2 3 4 5 6 7 8 9 »
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