1. Articles mentioning both Content Marketing and Content Marketing Strategy

    1-24 of 128 1 2 3 4 5 6 »
    1. 3 Easily Overlooked Errors Hurting Your Content Strategy

      3 Easily Overlooked Errors Hurting Your Content Strategy
      Marketers agonize over the content creation process along with the promotion, measurement, and optimization that follows. The reporting process reveals insights for improving your content strategy moving forward. But there are many common mistakes to avoid during the creation process prior to reporting. Avoid these mistakes when creating content: Overly Promotional Content To create content your audience trusts, avoid egocentric marketing. People want objective answers to their questions. Promotional content ...
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    2. Four Keys to Improving Marketing Performance

      Four Keys to Improving Marketing Performance
      Accurately measuring content performance can feel elusive for many content marketers. While all good marketers want to prove the efficacy of their programs, not that many know how andhave the time to calculate it. James Thomas, CMO of Allocadia, elaborates: Marketers often fail to understand the layers and inputs that go into optimizing their teams performance. Instead, they defer to shortcuts or arbitrary measurements, putting them at risk of hurting ...
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    3. Why a Key Business Goal Isn't a Goal at All

      Why a Key Business Goal Isn't a Goal at All
      Many companies explicitly state they want to be thought leaders in their space. But thought leadership shouldn't be anyone's goalit should be a byproduct of your goals. Bunny Inc.'s Jun Loayza frames how those formulating content strategy should be setting their sights: Thought leadership can never be a marketing strategy in itself, but is merely the intended outcome of any resourceful and creative content strategy. Unsurprisingly, it ...
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    4. Successfully Launch and Promote Gated Content With These 6 Steps

      Successfully Launch and Promote Gated Content With These 6 Steps
      It's an all-too common scenario: you've just finished creating an incredible piece of in-depth original content. You want to let the world devour what you have to offer, but you're not just going to give it away! You make it gated content so you can capture lead information and track how leads convert. Only for some reason you're not seeing the number of downloads and shares ...
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    5. 1-24 of 128 1 2 3 4 5 6 »
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