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    1. For the People, By the People: User-Generated Content

      For the People, By the People: User-Generated Content

      As an audience member, you understand the interests of your peers. This is what makes user-generated content (UGC) so effective. Beyond the innate understanding of you audience, UGC is a preferred-content type for businesses for other reasons. B2C contributor, William Comcowich, explains:

      User-generated content can be an enormously effective – yet affordable – marketing strategy. Some leading brands post almost nothing but user-generated content. Since people place little trust in brand advertising or marketing, amplifying photos, videos or recommendations of other consumers offers a superior strategy. The key is to solicit positive brand mentions or uncover them through social media listening.

      You're probably not stockpiling audience-created content today, so here are some tips to help establish a flow of UGC.

      Incentivize: Budget might not be available to encourage your brand advocates to create content- but you don’t necessarily need it. People are motivated by different things, so find a group that cares about individual recognition and compensate them with praise. 

      Keep it Simple: As with anything, asking people to jump through hoops to complete things is going to result in a lower engagement rate. Iterate down to the most frictionless process possible and stick with that.

      Don’t Go Blind: While big brands can benefit most from listening for mentions, all companies can and should use Talkwalker, Google Alerts, or a similar tool to find where you’re company is mentioned. Surfacing positive brand mentions is the ultimate low-hanging fruit for UGC.

      Want to dial in a better user-generated content program? Check out Comcowich’s original post below.

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    2. Should Curated Content Have a Larger Role in Your Content Strategy?

      Should Curated Content Have a Larger Role in Your Content Strategy?

      Content curation is a powerful marketing practice that is sometimes overlooked by some marketers. Original content is important, obviously, but should it make up the totality of your content strategy?

      A content strategy has essentially two goals: 1) to provide value for your audience, 2) to do so in such a way as to achieve measurable marketing goals, such as improved traffic, leads, and SEO, etc. 

      Curation provides your audience with relevant, valuable information from different perspectives. When done right it delivers against all your traditional marketing goals—and saves you time and money. Curata research shows top marketers use roughly 25 percent of curated content in their overall strategy. 

      Matt Curtis, of Business2Community, thinks the split should favor curated content even more heavily :

       ...firstly, you content should be relevant to your audience no matter where it’s coming from. Secondly, you should be posting more curated content to interest your audience than original content.

      Curation is a great means to power content channels and deliver against other sales/marketing goals. If you're not relying heavily on curation as a component to your strategy—such as the way Verne Global does—you should be.

      Read more about curated content versus original content below.

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    3. We're Now “Casual Learners.” How Does This Affect Your Marketing Strategy?

      We're Now “Casual Learners.” How Does This Affect Your Marketing Strategy?

      The traditional sales funnel has been fundamentally disrupted by the wealth of information about products and services available to us on the Internet.

      Sirius Decisions famously found that 67 percent of a buyer’s journey is now done digitally. Many took this to mean sales doesn't get involved until more than halfway through the buying cycle, but that's not strictly true.

      47 percent of B2B buyers consume three to five pieces of content prior to engaging with a salesperson according to a DemandGen Report – 2016 Content Preferences Survey.

      David Dodd at Business 2 Community argues this information abundance has led to a dramatic increase in what he terms "casual learning," meaning learning and information gathering activities that occur before an intentional buying process has begun.

      Most B2B marketing tactics and programs are designed to identify business people who are ready to begin a buying process... At any given time, however, most of your potential customers aren’t likely to be “in-market”... Creating relationships with casual learners is important because the impressions they form during casual learning remain influential when they become involved in a buying process.

      The best content marketing is based on developing a positive, constructive relationship with customers—and potential customers—a.k.a. casual learners. Achieving this requires a documented strategy, such as the Content Marketing Pyramid, that lays out exactly how you intend to interact with your audience even before they enter the sales funnel.

      Click on the link below for more on why you can't afford to ignore these "embryonic buyers."

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    4. Why You Should Invest In Content Curation

      Why You Should Invest In Content Curation

      When it comes to creating content, marketers and publishers face a number of challenges. For example, the of B2C content marketers had some trouble with everything from creating engaging content to lack of budget. How do you fill your editorial calendar with quality content without sacrificing quality? One good answer is . As a marketer, you already know that creating high-quality content isn’t easy, cheap, or quick.

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    5. 10 Must-Do Strategies for Effective Visual Content Curation

      10 Must-Do Strategies for Effective Visual Content Curation

      Visual content is fantastic for building up your content marketing endeavors. Because of this, you might want to curate content from other sites and sources, linking to or providing analysis of visual content from a wide variety of creators in order to supplement your own content. To do so well, remember these ten strategies to get the most out of curated visual content: The trick to successful content curation is having a lot of content to feature on your site.

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    6. Time to Up Your Visual Content Curation Game

      Time to Up Your Visual Content Curation Game

      We all know that a picture is worth 1,000 words. And you've probably seen these two quotes floating around the internet on your travels: "The brain processes images 60,000 times fast than text," and, "90% of the information transmitted to the brain is visual."

      While the first saying is a useful aphorism, no research has been found that backs up the latter two quotes. It's a good reminder that just because something's been repeated often on the internet, doesn't mean it's true.

      Now this doesn't mean having great images isn't important—it just means to be skeptical and check your sources when reading online. Creating high quality original images is important! But it's a fairly expensive, time-consuming endeavor. For this reason, it's useful to supplement your own content by curating visual content from a wide variety of other sites and sources, linking to them and providing analysis of the images.

      Aaron Agius at Business2Community writes:

      Through pointing people in the right direction and adding your own commentary, you’ll be able to grow your own content marketing efforts whilst establishing your brand as knowledgeable in the field. 

      For a bunch of great tools to quickly and effectively curate both visual and written content, Content Curation Tools: The Ultimate List is an invaluable resource. For ten great strategies for curating visual content alone, Aaron's post below has got you covered.

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    7. 5 Essential Digital Marketing Tools

      5 Essential Digital Marketing Tools

      As a marketer, there are thousands of tools out there to help optimize your digital marketing initiatives. It can sometimes be overwhelming going through countless websites trying to find the right tools to get the job done. We've done our best to compile The Ultimate List for Content Marketing Tools to make this search easier.

      Christopher Jan Benitez takes a deep look at 5 of these essential tools in his post for a winning digital marketing campaign. Christopher explains why these tools are important to digital marketing. Here are some of the types of tools he covers:

      • marketing management platforms
      • content curation tools
      • social media management tools

      These tools will enable you to track and plan your digital campaigns.

      To help with your content planning, don't forget another important tool/process which will help plan and align team members around common content - the editorial calendar. Check out these 12 must have fields for help developing or refining your calendar. 

      Also be sure to read the rest of Christopher's essential tools post which is accessible by the link below.

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    8. 7 Ways to Save Time with Content Curation

      7 Ways to Save Time with Content Curation

      In a world where customers consume content nearly as fast as they can breath, it is crucial to be able to keep up with the demand. Marketers often spend lots of time generating original content, and by the time they share it, it is no longer relevant. This is why content curation has become one of the most powerful tools used by content marketers today. This method helps marketers save time and stay on top of the latest happenings, in a timely manner.  In this piece, Vasudha Veeranna analyzes a few ways content curation can be used to save time. One way to save time is by developing a social media calendar. 

      Building a social media content calendar will save you the trouble of having to come up with a new idea every time you need to share a post. Your editorial calendar can be just as brief or detailed as you need it to be. It will not only make your social media marketing efforts better organized, but will also ensure that the content you share is in alignment with your marketing goals.

      Time is of the essence. Check out this article to find out how you can implement content curation into your strategy and start saving time. If you are looking for a more in-depth strategy, download our eBook, The Ultimate Guide to Content Curation.

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    9. 6 Reasons to Start Curating Content Today

      6 Reasons to Start Curating Content Today

      As marketers, our world revolves around raising awareness for our specific product or service. However, today's consumers are more willing to finalize a purchase if they believe the company is on the pulse of the industry. This is why content curation is so crucial. Curating content allows companies to consistently educate their audience through relevant information. In this piece, Anna Rodriguez discusses six reasons why content curation is so important and should not be taken for granted. One of her reasons? Curating Content = Curating Trust.

      Another important thing to know is that curating content well can translate to developing trust between your brand and your target audience. Producing original content is not the only concern that you should have as a brand owner when you start dipping your toes in online marketing."
      Looking for ways to facilitate the buyer's journey? Check out this article to learn more about content curation. If you are ready to take your efforts to the next level, download our eBook, The Ultimate Guide to Content Curation.
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    10. The Best Places to Distribute Curated Content

      The Best Places to Distribute Curated Content

      Content curation has been known for years as a powerful method of supplying the demand and keeping your audience engaged. Saving money and time are just some of the many benefits that come from curating in addition creating. This is why research show that 82% of content marketers are riding the curation wave today. However, finding and annotating content is just the beginning. Knowing the right places to promote it is the next step. Identifying the right places to share your content is key to effectively reaching your audience. In this article, Rebecca Coleman discusses the best social networks for sharing curated content. Her number one curation tool is Twitter.

      Facebook posts have a lifespan of a few hours, but Tweets have a lifespan of only a few minutes. I recommend to beginners that they tweet about three times a day, morning, noon and night. However, more advanced users can tweet much more, and still get away with it."

      To find out more tips on where to share your content, check out the rest of this article. For a step-by-step guide to making the most of your curated content, download our eBook, The Ultimate Guide to Content Curation

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    11. Content Marketing: Discover the Power of Live Video

      Content Marketing: Discover the Power of Live Video

      Research shows that 90% of the information transmitted to the brain is visual. Successful marketers understand this and have implemented video into their content marketing strategy. A growing method of video marketing is live streaming. Through this technique, marketers can visually communicate important information, in real-time, to consumers and prospects. In return, it enhances the connection between the company and its audience.  In this article, Rachel Parker describes five ways to use live video for better consumer engagement. One way she suggests? Streaming live events.

      If your company is putting on an event — whether that’s a one-hour workshop or a multi-day conference — live video can give non-attendees a taste of the fun. Announce in advance that you’ll be live-streaming certain segments and send out reminders with a link to your channel."

      Lights, camera, action! Are you ready to join in on this rising trend? Learn how with this helpful article. For more trends and tactics, check out our eBook, 2015 Content Marketing Tactics & Technology Planner

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    12. Here's How to Find Top-Notch Content to Curate

      Here's How to Find Top-Notch Content to Curate

      According to a recent content marketing study, 82% of marketers curate content. It is clear that curation is important, but it is not always an easy task. The quality of available content to curate often depends on the industry. This is not to say that there are not some great posts out there; they are just waiting to be discovered. This article, by Nuno Figueiredo, explains what good content looks like, ways to find it, and how to share it. Believe it or not, your audience cares about other things besides your brand.

      If a brand wants to do a good content marketingthey have, first of all, to know very well their audience and know what they want. You can’t talk about your brand all day or others will get bored to death."

      If you have lost all hope in finding good content, this article is sure to lift your spirits! For more information about how to curate good content, take a look at our eBook, 5 Simple Steps to Becoming a Content Curation Rockstar

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    13. Here's Why Metrics Are the Key to Content Performance

      Here's Why Metrics Are the Key to Content Performance

      There are many different metrics that can be used to measure the effectiveness of content. In this post, Angela Hausman discusses various ways to improve content marketing performance. One of these ways is to use metrics to analyze and improve content performance. As an example, these measurements include sales metrics such as pipeline generated, pipeline touched, and revenue influenced. Other categories of metrics involve consumption, retention, sharing, engagement, lead, and production cost. To get the best results, Hausman recommends first becoming familiar with your audience.

      Start with identifying the personas to develop a detailed understanding of each audience segment. Breaking down your audience into personas gives you the ability to develop targeted content and measure its success with the intended audience."

      Read Hausman's entire article to find out more ways to improve your content marketing. To learn more about using metrics to ensure that your content marketing initiatives are effective, read our eBook, The Comprehensive Guide to Content Marketing Analytics.

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    14. Elevate Content Curation with Third-Party Data

      Elevate Content Curation with Third-Party Data

      As content marketers, we are able to calculate metrics such as consumption metrics, sharing metrics, lead metrics, and sales metrics. These calculations help us answer several important strategy questions. However, our own data is not the only kind of data that is useful for a marketer. We often come across third-party data that we would like to share with our audience. The problem is finding an engaging way to curate and share this information. It's crucial to choose data that will lend itself to a blog post or infographic. Julia McCoy also argues that you should have a personal interest in the data:

      Real interest towards the topic will create the emotional impact that will make your audience respond. This is one of the most important rules of successful idea curation – look for your passion rather than just another set of data to write about."

      Read the full article to learn more ways to transform data. To learn more ways to use curation, download our free eBook, The Ultimate Guide to Content Curation.

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    15. 10 Minute Tasks to Boost Your Content Strategy

      10 Minute Tasks to Boost Your Content Strategy

      A recent Curata survey found that the best-in-class business bloggers are publishing weekly or more often. Even though blogging is a large part of your content marketing strategy, it is important to remember the less time-consuming practices. Amanda Clark walks through four of the many ways we can work towards accomplishing our content marketing strategy in ten minutes or less. One practice? Start by signing into LinkedIn.

      Take a few minutes to reach out to a couple of older contacts via InMail; a simple hello could turn into a great opportunity, down the road. Another great, quick LinkedIn activity: Answer a question or respond to a topic in a relevant LinkedIn Discussion Group."

      The next time you are wondering what to do between meetings or right before leaving work, remember there are quick tasks that will still contribute to your overall content strategy. For more information on content marketing tips, check out our Content Marketing Tactics Planner.

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    16. Maximize Lead Generation for Your Next Content Campaign

      Maximize Lead Generation for Your Next Content Campaign

      With 70% of B2B marketers producing more content this year than last year, we can only expect that number to rise in 2015. If you are part of this 70%, are you tracking the performance of your campaigns and optimizing them for lead generation? Louis Foong of The ALEA Group Inc., provides ten tips to take into consideration the next time you plan a content marketing campaign. One tip to remember? Serve content in bite-sized chunks. 

      Instead of using only case studies and whitepapers to deliver in-depth, analytical content, the company effectively uses Infographics. While these graphical content pieces are a quick read, they are certainly not lacking in depth of content. On the contrary, because the information is presented in a visually appealing and compelling manner, the facts are more easily understood, retained, and best of all, shared."

      To learn more on how to structure a content marketing campaign, be sure to read the rest of Foong's article and download our latest eBook, Business Blogging Secrets Revealed.

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    17. 3 Tips to Amplify Your Content Strategy

      3 Tips to Amplify Your Content Strategy

      With over 73% of B2B content marketers producing more content than they did a year ago, finding ways to stand out from the crowd is becoming increasingly difficult. Fortunately, by utilizing content amplification, a form of paid media, differentiating yourself from the space might be a little bit easier. At it's core, content amplification is a paid media tactic that puts your content in front of your targeted audiences via social media platforms, media sites, and more. Ivan Serrano of Business 2 Community walks through 3 important steps to create a successful content amplification strategy. His main point?

      Not only is it incredibly affordable, many of these networks allow you to segment your ad so that it reaches your exact demographic. These paid promotions are also highly effective. In fact, 77% of Facebook pages found their audience through promoted posts."

      If you're looking to increase the size of your audience, build strong relationships with these individuals, and drive traffic back to your website, content amplification is the strategy for you. By integrating earned, owned, and paid media, you'll be a smarter marketer, and one that will stand out from the crowd.  

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    18. Don't Explain, Entertain!

      Don't Explain, Entertain!

      One of the biggest challenges content marketers face is ensuring readers come back for more. Fortunately, interactive content can solve that problem. William Comcowich explains how this strategy actually works to create an experience for the reader:

      Interactive content is anything that requires participants’ active engagement – something more than simply reading or watching.  In return for their engagement, participants receive real-time responses and information."

      Forms of interactive content can be anything from a quiz to an infographic as long as it is somehow involving the consumer or facilitating a process. Be sure to take a look at the rest of Comcowich's article to see what types of interactive content would work best for your business. 

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    19. Why Great Content Doesn't Cut it

      Why Great Content Doesn't Cut it

      You may be creating and curating high quality pieces of content, but why are they falling flat? Having great content on it's own isn't enough to break through the noise of today's online publishing industry. You need to take a few necessary steps to ensure it succeeds. Here are a few reasons why great content doesn't always make it.

      You’re not promoting it. It’s true that some great content promotes itself, but by and large, great content needs someone else to get things started and even sometimes to keep things rolling. Don’t assume others will automatically do the work for you. Tweet, like, mention, and link to your own content at every chance you get—and most importantly, find ways to get others to do the same.

      Promotion is one of the most important steps in content marketing. You may have published a great relevant piece of content, but it's not enough to post it and send out a few tweets. Promote your content on multiple social channels, include it in newsletters and link back to it in other various pieces of content to ensure you reach the widest audience possible.

      Check out the original article for more tips.  

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    20. Content Curation Provides Inspiration to Best-in-Class Content Marketers

      Content Curation Provides Inspiration to Best-in-Class Content Marketers

      Jasmine Henry puts together an excellent post here about the "15 Habits of Legendary Content Creators". Creating great content on a regular basis is not an easy accomplishment!  Following these tips will certainly help out. Two in particular I like are:

      Read News Daily: . . . . When you get to work, grab your tea, sit down and dive into your carefully-curated RSS feeds, favorite blogs, and news websites. You’ll be far more informed because of this pattern."  This is something that I try to do everyday leveraging my content curation software. That is, my curation solution(Curata) has a self-learning, discovery engine on the front end to get me the freshest content every day. Not only do I curate from content in this que, but it inspires me to create my own content.

      Think Like a Scientist: . . . . Now, content creators are publishers, and it’s up to you to dive into the research and distribution that presses handled in the past." I take a slightly different perspective on this one. My advice is to think and comment like an analyst. That is, tap into quantitative data as part of your created comment, and provide your own opinion and insight on that data."

      It may be difficult to abide by all 15 habits, at least initially, but if you hit 8 to 10 of them you should be on a great path for content creation success.

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    21. Lean Content Marketing

      Lean Content Marketing

      Carolyn Cohn of Compukol Communications takes an interesting angle in this piece about "lean content marketing". Many people are either intimidated by the act of creating content, or simply don't feel as if they have the time to do it right. Carolyn provides some simple yet effective tips for improving the efficiency and effectiveness of your content marketing efforts.

      One of her key points is to "keep it simple". It's harder to write less than more, so I'm glad to see her driving this point home. Another good point:

      It is also important that you don’t discount the value of content curation in this situation." [i.e., when executing your content marketing strategy]

      Carolyn is quick to point out that curating other people's content in a savvy way can help you be a better content marketer. I'd add that curation is a necessary step to being less egocentric, and advancing to the step of an enlightened content marketer.  It will bring more value to your audience, and make your content marketing process more efficient.  And as Carolyn says, 

      You can share a combination of the two." 

      That is, use content curation to complement your original, created content.

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    22. Content Marketing Strategy: Don't Go In with Your "Guns Blazing"

      Content Marketing Strategy: Don't Go In with Your "Guns Blazing"

      Angela Hausman provides some useful tips for starting and advancing your content marketing strategy. I especially like how she starts off indicating that you cannot enter a digital relationship with buyers with your "guns blazing". ("guns" = your products) More specifically:

      You have to engage, relate to, share relevant content with your audience and yes integrate your “guns” AKA your product, into your overall content marketing strategy.”

      Two other key points by Angela:

      Your content strategy should combine content creation (original content) with content curation (finding useful stuff others created and sharing online through social media). Ensure your content curation doesn’t violate someone’s intellectual property rights."

      Best-in-class marketers are complementing their created content with curated content to bring more value to their audience - through social media, blogs, microsites and other digital channels. (refer to STOP Egocentric Marketing) In addition, many of these marketers are abiding by ethical curation guidelines.

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    23. Beyond The Blog Post: Alternative Types of Content

      Beyond The Blog Post: Alternative Types of Content

      Marketers are a very creative group and are always looking for new ways to engage their audience. This blog post discusses ways to think beyond a traditional blog post - exploring inforgraphics, videos and curated content.

      Typically, content marketing is thought of as creating a blog on your website and posting written content on it.

      Are there other types of content that you find useful and successful? Post a comment below and let us know.

      Typically, content marketing is thought of as creating a blog on your website and posting written content on it.
      Read more at http://www.business2community.com/content-marketing/beyond-the-blog-post-alternative-types-of-content-0568217#xU2cgFvtLL30yIlu.99
      Typically, content marketing is thought of as creating a blog on your website and posting written content on it.
      Read more at http://www.business2community.com/content-marketing/beyond-the-blog-post-alternative-types-of-content-0568217#xU2cgFvtLL30yIlu.99
      Typically, content marketing is thought of as creating a blog on your website and posting written content on it.
      Read more at http://www.business2community.com/content-marketing/beyond-the-blog-post-alternative-types-of-content-0568217#xU2cgFvtLL30yIlu.99
      Typically, content marketing is thought of as creating a blog on your website and posting written content on it.
      Read more at http://www.business2community.com/content-marketing/beyond-the-blog-post-alternative-types-of-content-0568217#xU2cgFvtLL30yIlu.99
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    1-24 of 67 1 2 3 »
  1. Feed Your Content Need

    It takes time a lot and energy to find the RIGHT content.


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  2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.