Many content marketers think producing content is like running a race they will never win -- because there's no end in site. These marketers try to set an editorial plan in place months in advance, but still don't have enough content. That is where repurposing can come in, says Lee Odden:
Really great repurposing is a lot more like personalization, customization or localization. For example, creating an eBook (as we like to do) and then creating a supporting infographic, individual statistics and quote graphic tiles, social shares, blog posts, short video montage and even a print version of the eBook are all ways to provide the same information in different media formats."
Are you spending the time to repurpose your content? If you don't have enough resources for a steady stream of created material, this is a great way to keep the content flowing.