Gaining backlinks is one of the most effective ways to improve your site's SEO. Though the name of the game is still link building, content marketing has—in some ways—made gaining links from trustworthy websites more difficult.
Olga Smirnova at SEMrush outlines how content marketing creates a unique problem:
Authors, businesses and publications are given attribution in the form of quotes and maybe links to one's social media, but they are not always given actual in-content links. As great as a shout-out is, without an actual link, you won’t get any SEO or traffic benefits.
The quality of your backlinks are more important than the quantity, so creating high-quality content and getting it in front of the right people is crucial. While many content marketers already understand that creating high-quality content increases the likelihood of gaining backlinks, there are a few other factors to consider.
Authoritative content with original research is a great content type to increase backlinks. Also, consider your content's distribution method. Building relationships with influencers is extremely important. Having them promote your content builds your credibility and increases the likelihood of backlinks.
Another tactic is to track website mentions and reach out if someone hasn't provided a link. This tactic could be considered a bit pushy. However, it can be hugely beneficial to increasing backlinks with minimal extra effort, and can lead to building longer lasting brand partnerships.
For more information on how to increase backlinks to your website, check out the rest of Smirnova's article below.