Link building is the single greatest key to improving your website's position in search engine results.
How does it work? When Google sees a page getting links for a particular keyword, it infers the content must be relevant for the keyword and ranks that content in the top search results for that keyword.
However, it's gotten much harder to build links than it used to be, partly because of vastly increased competition for backlinks—but partly because you're probably doing it wrong. Influencer Neil Patel has comprehensively examined the top five things to analyze and fix for optimum link building:
1. Your content is not on the mark
2. You don’t try (enough)
3. You request the wrong blogs
4. Your way of asking for links is flawed
5. Your request email is ineffective
Neil gives thorough explanations for each of the five headings here, which you can read all about via the link at the bottom of this post. And if you have a documented strategy for every content marketing campaign you execute, backlinks will be built up systematically, rather than in an ad hoc fashion.
Neil summarizes his advice thus:
Email outreach is one of the best ways to get backlinks. But, to be successful, you’ll have to personalize your efforts. Just creating linkworthy content is not enough. Template emails will also just take you just so far.
But, it all starts with creating great content. Use length, a unique spin, data and visual assets to create something that a blog’s readers will want to see.