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    1. Expand Your Content Marketing On A Global Scale

      Expand Your Content Marketing On A Global Scale

      Content marketing is expanding at an incredible rate, with new content being added by companies you would never think even had a content marketing department. Curata recently did a study showing 75% of businesses are looking to increase their content marketing investment in the next year. Some companies are trying to scale their content marketing globally—a huge challenge.

      Rebecca Lieb has some interesting examples of key things she's learned to take into account when scaling globally. She advises:

      The need for content is universal, but each region, country and locality in which a brand operates has specific needs that are unique to their language and culture, and often other requirements, such as legal. You can divide these needs into three buckets that are core components of any content marketing strategy: teams, tools, and channels

      This is a strong breakdown of what any content marketing campaign should focus on, as these three things determine the speed and quality with which you create content. A great resource for establishing an effective strategy is Curata's Content Marketing Pyramid, which takes these three components into account. Read the rest of Rebecca's post below to see how you can scale your content marketing up to global domination.

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    2. Taking Content Across Borders

      Taking Content Across Borders

      Developing a successful content strategy is tough enough when your organization is restricted to one region or country. Extending your content marketing tactics to other major global regions - Europe, Asia, Africa, the Middle East, etc. takes a lot of planning and consideration. Rebecca Lieb gives marketers some global content advice.

      Regional Content Leaders: We recommend that every major global region (Europe, the Middle East, Asia, etc.) have someone who “owns” content marketing and content strategy. There should also be leaders on the country level. 

      It's important to have content managers on a local level to ensure that everything being published adheres to brand and cultural standards. Localization of content is also crucial. Content can't just be translated, it needs to be localized and adjusted for cultural differences. Best practice is to have in-country translators and local content teams.

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    3. Creating a Content Workflow

      Creating a Content Workflow

      Rebecca Lieb gives us advice on putting together a content marketing workflow as part of your content strategy. After establishing goals and priorities, successful organizations create a process to publish content. In this article, Rebecca articulates that the editorial calendar should stand as the backbone of your content strategy, and I couldn't agree more. 

      An editorial calendar establishes what content will be created, what format it should take, which channel it is meant for, and when it will be published. A digital editorial calendar also tracks the connections for a given piece of content, including how it will be repurposed and amplified in social media channels.

      Editorial calendars make it much easier to manage authors, especially if you have a large content team or use freelancers. It's a great tool to set up reminders, schedule dates and establish the promotion process. Remembering dates isn't always simple when you have separate deadlines for drafts, edits, graphics and publishing. Be sure to check out the article for more tips on creating an effective content workflow.

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