1. Articles from Pam Didner


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    1. Maximizing the Social Media and Content Marketing Synergy

      Maximizing the Social Media and Content Marketing Synergy

      Social media and content marketing have become synonymous with each other in marketing. Which should be no surprise really—you need to promote your content in some way, and your promotion needs some content with it. As black and white a concept as this may seem, many marketing teams still struggle with executing both. A recent study shows promotion is one of the top six content marketing challenges for marketers.

      So how does a marketer reconcile the two? Pam Didner has written an excellent post about "5 elements to maximize the synergy Between Social Media and Content Marketing." Pam explains how she recommends her clients go about maximizing this synergy, with the trick to take care of what she describes as the "4+1" at a strategic level. Pam describes 4+1 as: 

       ...honing and aligning 4 elements with the central marketing team through 1 collaboration process.

      These 4 elements being: 

      1. Objectives
      2. Personas
      3. Messaging
      4. Editorial

      Successfully aligning these elements makes everything related to copy writing and execution come naturally. Curata's Content Marketing Pyramid eBook takes a comprehensive look at how to effectively implement your content marketing strategy, and have all these areas covered. Learn more about Pam's 4+1 concept via the link below.

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    2. The Value of Content Curation and How To Effectively Use It – Pam Didner

      The Value of Content Curation and How To Effectively Use It – Pam Didner

      Content curation, if done effectively, can save a lot of time and money while providing results. Of course, original content will generally perform best and help reinforce your brand, but don’t knock curated content just yet. Finding relevant articles to share and post can help to boost your SEO rankings, increase your posting frequency and save you time and money.

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    3. What is Your Content Worth?

      What is Your Content Worth?

      Pam Didner tell us how to determine the value of content in this article. She explains, like design and user experience, that content is a significant factor on the web. Without content, readers would be completely lost - but how do we quantify the ROI of content? Pam's value of content formula is as follows: 

      Value of Content = F (Content Usage for Business Results or Organizational Impact)

      It makes sense that the basic measurement of content is numbers of views, clicks, downloads, shares and the like. Content downloads don’t mean much, unless it’s quantified in the form of lead conversions that contribute to business results. To track this, the back-end infrastructure needs to be integrated with various awareness-driven channels, marketing automation and CRM.

      All of these steps need to be tied together to determine the real value of the content at hand. Is the content targeted towards sales enablement? Demand generation? Internal communications? Were readers able to put the information in that content into action? The real value of content is when readers are able to take action on it.

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      Mentions: Pam Didner
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