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    1. Make Twitter One of Your Content Promotion Channels

      Make Twitter One of Your Content Promotion Channels

      Social media is a valuable tool for identifying influencers and activating and converting members of your audience. Twitter in particular is one of the most influential content and social media channels, blending a dynamic of your personal life and professional persona. Polish your profile, plunge into the Twittersphere, and marketing results accumulate over time.

      Prior to sticking your neck out though, make sure your Twitter profile captures everything you want visitors to know about your personal and/or professional brand. Your pictures and description should align with what you, or your corporate mission stand for, as these things are the only constant when visitors check out your regularly updated page.
       
      Once you’re happy with your profile, begin promoting content. Share your original content, curate other people’s content, and retweet trending topics. Important points for social media content promotion: 
      • Use visuals: Tweets with visuals get more engagement.

      • Find the right time: The endgame is to get as much exposure and engagement as possible. Analyze the most happening time for your audience to maximize results.

      • Stay consistent: You are only as good as your last tweet. Businesses with inactive or spotty accounts will be interpreted as dead or dying. Results take time, so stay active over the long haul. It takes commitment, but you wouldn’t expect to go to the gym for a week and lose thirty pounds.

      There are many free tools you can use to help with your social promotion. And don’t underestimate the importance of personalization. Make it a priority to put a human touch on engaging with influencers and your audience. Holly Chessman at Maximize Social Business argues,
      More important than the number of followers you gain is the volume of interactions you have with relevant people. That’s how you stand out from the fire hose stream of updates.
      Regularly interacting with others may throttle some basic KPIs such as followers, likes, and retweets, but it gives you a much better perspective on who your audience is and what they discuss. You can also get a better feel for your influencers’ audience—and eventually borrow their audience if you manage to catch an influencer's eye and get them to engage with you.

      Maximize Social Business does what it says it does. Go read and retweet Chessman’s original piece below.

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    2. 5 Tips to Keep Your Audience Entertained

      5 Tips to Keep Your Audience Entertained

      Promoting content is not always an easy task. Especially with over 86% of B2B marketers joining the content marketing bandwagon. Social media is one of the many platforms used by top marketers. Unlike with B2C, marketing to companies through social media is often seen as dull and unexciting. However, the key to standing out in today's marketing world is having unique and entertaining content. In this article, Holly Chessman suggests five tips to make B2B social media content interesting. One suggestion? Include visuals.

      Want to give those statistics or any other post even more punch? Make each one into a graphic and note the audience response. After all, 40% respond better to visual information than plain text. What’s more, it’s easy to make cool graphics, so what do you have to lose?"

      Anyone can market in social media, but not everyone can do it right. Get ahead of the competition by checking out the rest of these tips. Looking for more tips and tactics to help you stand out? Download our eBook, 2015 Content Marketing Tactics & Technology Planner

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    3. Is Reusing Old Content the Secret to Success?

      Is Reusing Old Content the Secret to Success?

      With the best business bloggers posting weekly or more often, the pressure to constantly create new content is on the rise. How can we engage with our audience if we can't produce content at a steady pace? Neal Schaffer says that repurposing old content and sharing it via social and email marketing can help to solve this problem. Schaffer walks through three steps for repurposing content. The first, and probably the most important? Pick what to promote. He suggests using a Wordpress plugin called "Revive Old Post."

      The plugin will start browsing your archives, picking individual posts, adding hashtags to them, putting the links through Bitly (for additional tracking), and then finally sharing them on your social profiles (all on autopilot)."

      Schaffer shares additional plugins to help your repurposing efforts and also talks about what each step can do for your overall engagement. For more tips and advice on content marketing, be sure to check out our Content Marketing Tactics Planner.

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