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    1. Artificial Intelligence Now as Important as Mobile for Marketing

      Artificial Intelligence Now as Important as Mobile for Marketing

      Artificial intelligence (AI) is the next big thing in the eyes of many marketers. AI is permeating everyday life from car navigation to Google search to Netflix and Pandora, and it's starting to become a fixture in the marketing landscape.

      Ipseity co-founder and Search Engine Journal contributor Cynthia Johnson equates the importance of implementing artificial intelligence to that of mobile several years ago:

      Luckily, we’re used to adjusting, pivoting, and expecting a change of any kindand quickly. The use of AI in our digital marketing strategies is no different. We have to think of AI as we thought of mobile years ago. If we don’t learn about it and apply it, then we are destined to be out of a job.

      There are several options for you to start including AI in your marketing strategies. These include:

      • Content creation and curationTechnology that helps you find and create content relevant to your audience
      • Chatbots: Helps you answer customer questions without a full-time human behind the computer
      • AI for image and video tagging: Tools that automatically tag your images and videos
      • Content intelligence: Technology that helps content understand itself, automates some functions, and transforms data into actionable insights for content strategy and tactics

      For more ways to add AI to your marketing systems, check out Johnson's complete article below.

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    2. Which Is More Important - Design or Content?

      Which Is More Important - Design or Content?

      Design and content are two cornerstones in building trust and growing an audience. While both are obviously important, smaller brands are often forced to allocate more of their resources to one over the other. 

      Mallee Blue Media founder David Trounce argues that design is the more important category:

      We all agree that content marketing is vital to online businesses. However, content marketing doesn’t occur in a vacuum. It occurs within a framework of design and technology. Beauty may only be skin-deep, but oh boy, what influence it exerts on the onlooker.

      He argues that most consumers distrusted websites primarily due to their design. In one study, 94 percent of respondents cited design elements when questioned about why they didn't trust a website.

      While this is a compelling statistic, this study was specific to online health sites. It's definitely important to have quality website navigation, professional design, and fast page loading. But ultimately, your content marketing efforts should be the focus of the lion's share of your resources. 

      Seventy eight percent of consumers will trust your brand more if you create more customized content. Ninety five percent of B2B buyers are willing to consider vendor-related content as trustworthy, and 47 percent of B2B buyers consume 3-5 pieces of content prior to engaging with a salesperson. 

      While design creates a frame and exterior for your content marketing efforts, content marketing is the rest of the house. Sure you need a solid frame and foundation, but you invest more in floors, walls, electricity, plumbing, appliances, and furniture.

      For more of Trounce's argument about why design should be considered the more important element, click on the full article below.

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    3. Which Are The Most Important Content Marketing Metrics?

      Which Are The Most Important Content Marketing Metrics?

      The single most vexing question for anyone in content marketing today is still, "How do I measure the effectiveness of my content marketing?"

      Aaron Agius at Search Engine Journal believes there ten key metrics worth focusing on to determine the overall performance and health of your content marketing program. He writes:

      Being able to measure the success of content should be a priority for any marketer, but determining the success of content isn’t as simple as looking at a single conversion point.

      There are a lot of metrics you can dig into, but there’s no single set of metrics that offer all the answers.

      Agius believes the ten key metrics to pay attention to are: social shares, engaged time (beyond time on page), total lead attribution, CTA click-through rates, direct post engagement, content traffic, retention metrics, referral links and natural inbound links, cost metrics, and ramp up time and longevity. 

      He's right that there are almost too many metrics to be able to keep track of these days, but a helpful way of conceptualizing them is to order your metrics into a four part framework:

      • Consumption metrics
      • Sharing metrics
      • Lead metrics
      • Sales metrics

      Aaron's post delves into why the ten metrics he's outlined are so key in the link below. For an in-depth examination of everything to do with content marketing metrics, read The Comprehensive Guide to Content Marketing Analytics & Metrics.

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    4. How to Optimize Content for Google's Mobile Update

      How to Optimize Content for Google's Mobile Update

      On April 21st, Google began to roll out a new algorithm update that many are dubbing "mobilegedden." This update will rank mobile-friendly sites higher than non-mobile-friendly sites and could significantly impact many businesses around the world. To prepare, webmasters are ensuring their sites are responsive by using Google's Mobile-Friendly Test. But how should content marketers react to this update? Julia McCoy of Search Engine Journal offers several ways to write for the new update. One suggestion? Make shorter paragraphs.

      Snackable content” is something that content producers are all too aware of, but is especially important for mobile optimization. Create content that the user can consume in one sitting. However, the format in which we present this content is likely to be as bite-sized as the content itself." 

      Read McCoy's full article to learn more ways to optimize content. In addition, check out our SEO survival guide to ensure your content is in the best possible shape to rank high in search engine results. 

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    5. Ignite Your Marketing by Investing in Content

      Ignite Your Marketing by Investing in Content

      As content marketing evolves, it is becoming clear that leading companies are creating a dedicated content marketing budget. In fact, according to our Ultimate List of Content Marketing Statistics, 64% of companies with a documented content strategy have a dedicated content marketing budget. Our recent content marketing tactics study also reported that 76% of marketers are increasing content marketing investment this year. In this article, Pratik Dholakiya provides ten reasons why small businesses specifically should invest in content marketing. One of the reasons? Increased volume of content leads to increased effectiveness and confidence in your business.

      Organizations who feel they are very effective in their marketing place a large focus on content. Not only do they have a documented content strategy, but they also have someone who oversees their content marketing. Most importantly, they are producing a large amount of content and plan to create even more in the coming months."

      Read Dholakiya's full article to see all 10 reasons why small businesses should invest more in content marketing. To learn more about content marketing budget, read our eBook, 2015 Content Marketing Tactics & Technology Planner.

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    6. The Key to Creating Picture Perfect Visual Content

      The Key to Creating Picture Perfect Visual Content

      According to our recent study, 65% of a company's content should be created with 25% curated and 10% syndicated. That being said, it's essential to make the most out of various types of content, and perhaps one of the most important is visual. People tend to remember more from what they see rather than what they read. In this digital age, we need to utilize the already proven strategies to produce successful visual content. From choosing what topic to visually express, to creating an engaging design, there are many ways to optimize visual content.

      In order to engage your audience you need to create very good visual content. So, what does “very good” mean? You need to make sure you have a topic of interest your target audience, then match it with great colors, an awesome design, and a well thought out plan for promotion."

      Check out the full infographic to learn the five steps to get the most value from your visual content. For more content marketing tactics, take a look at our eBook, 2014 Content Marketing Tactics Planner.

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    7. Making the Case for Content Curation

      Making the Case for Content Curation

      These days, marketers are finding content curation to be the perfect complement to created content. Search Engine Journal states that content curation should not be left behind as it can help generate leads, expand audiences, and grow thought leadership. If you're thinking about whether or not to start curating content, Search Engine Journal makes a case by highlighting some of its major benefits. One benefit not to forget? Content curation allows you to do less work and have more of an impact.

      Another advantage of content curation is that it requires less time and fewer resources, but it can have an equal, if not more significant, impact on your audience than creating your own original content. This allows you to share things that are valuable and/or trending, and are more likely to generate clicks and traffic."

      Read the rest of this post to find out the other ways content curation can be beneficial for your company. If you want to learn more about curation, download Curata's complete 80+ page guide, The Ultimate Guide to Content Curation

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    8. Drive SEO with Content Curation

      Drive SEO with Content Curation

      Content marketers have begun to realize that attaining the perfect mix of curated and created content has more positives than negatives. One positive? Content curation can help improve search rankings. Tyler Shears of Search Engine Journal notes 7 benefits that content curation can bring to your SEO rankings. In order to improve SEO, he states that we should never forget to add our own thoughts to each curated piece.

      Instead of merely posting a piece of content as is, you should add your own thoughts and insights. This will prevent search engine algorithms from seeing your page as duplicate content and penalizing it in rankings."

      Shears states that by curating relevant content from other websites, the value of your own website will increase, encouraging your audience to visit your site on a more regular basis. For more information on the benefits of created and curated content, check out our Content Marketing Tactics Planner

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    9. Why Your Blog is Lacking Comments

      Why Your Blog is Lacking Comments

      There are numerous reasons why no one is commenting on your blog posts - they can't figure out how, they're required to set up an avatar or they might just find your content to be uninspiring. Neil Patel goes over the reasons for your lack of comments and what you can do about it.

      Commenting on a blog is something that your readers do voluntarily. They choose to do it because they want to. And what prompts their volition? Really outstanding content. It can be outstandingly good. It can be outstandingly bad. It can be outstandingly controversial. It just needs to be outstanding.

      Before you start writing, ask yourself how you can spark conversation. Writing original, controversial, valuable or personal content is a great way to do this. Another large part of commenting is marketing. If you're not pushing your content out to the right audience, your lack of readership will lead to lack of interaction. Also, be sure to respond to comments. If someone goes out of their way to leave a thoughtful response, they deserve acknowledgment. 

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    10. Content Promotion Must-Dos

      Content Promotion Must-Dos

      If you're in the 90 percent majority of B2B marketers currently using content marketing -- great! But is your content strategy effective? Only about a third of marketers consider themselves to be effective when it comes to content marketing. So where do most fall flat? Content promotion. 

      Larry Kim, CTO of WordStream, dispels myths surrounding content marketing promotion and provides a workflow on how to promote content effectively. Here are some of his tips:

      Repurpose & Syndicate 

      It takes a lot of time and effort to create original research, so we repurpose our content. Talk to blog managers. Tell them that you did this interesting story and ask if they’d be open to you summarizing the findings for their audience. We also syndicate our blog content on sites like Yahoo Small Business Advisor.

      Many marketers publish great content, but then fail to market their marketing. Other great ways to repurpose content include turning research into eBooks, eBooks into infographics, infographics into blogs, etc. 

      Larry also suggests creating fewer high quality pieces of content instead of pushing out a higher volume of lower quality content. This not only provides more value for readers, but improves engagement and drives higher quality traffic.

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  1. Feed Your Content Need

    It takes time a lot and energy to find the RIGHT content.

     

    Curata find the content on your chosen topic and intelligently optimizes based on your content needs.

     

    Want to see how Curata and keep your content flowing?

  2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.