1. Articles in category: Curation 101

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    1. Why Are Smart Brands Investing in Content Curation?

      Why Are Smart Brands Investing in Content Curation?

      Content works. Write more! Now more! 

      Sound familiar? That's why we're living in a world that is overcome with content - can you think of a topic that isn't being written about? Now, more than ever, there's a need for people who curate great content. 

      As Ross Simmonds explains on Business.com:

      Content curation is something every brand should consider. You can curate content for a newsletter or simply in the form of tweets -- it's a flexible content marketing approach and one that can drive great results.

      What benefits can your brand expect from content curation?

      1. Curation takes less time than creating original content.
      2. Curation opens doors to new relationships with influencers and business partners.
      3. Curating content helps you build an audience.
      4. As you add your own thoughts to curated pieces, you can build a thriving community around your curated content.

      For more on the benefits of content curation for brands, check out the complete article on Business.com.

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    2. Content Curation: Just Do It

      Content Curation: Just Do It

      Regardless of how mature your content strategy is, relevant third-party content should be a part of it. Strategists include curation for one or more of the following reasons:

      • Thought Leadership: Exposing your audience to the best thinking in your subject area—regardless of where it’s from—positions you as a neutral, objective expert in your field.
      • Bandwidth: You or your team are short on key resources (time, money, people) which prevent your organization from creating enough timely, original, high quality content.

      Those are two broad reasons to curate, but curating solves challenges and delivers benefits in many areas. Content strategy best practice is to balance roughly 65 percent original content with 35 percent curated and syndicated content.

      Curation is a resourceful way to power content channels, but Jennee Rasavong of AtomicBlog suggests an important distinction:

      “The key to content curation is knowing the difference between curation and aggregation. Essentially the biggest difference is that aggregation is automated, while curation is more like being the information gatekeeper.

      When it comes to being the best “information gatekeeper” you can be, consider the following two practices.

      Stay Fresh

      Stand out by serving content that isn’t already trending. Continuously broaden the scope of where you curate content from. Use tools to pull together RSS feeds and don’t overwhelm yourself with an unmanageable queue of content. It’s fine if curated content isn’t directly related to your product or services—as long as it adds value to your audience.

      Highlight Content in a New Way

      Use your industry knowledge to build around someone else’s idea. Challenge a claim using your own data. Make their content your own; but do so ethically. There are well-established best practices for getting maximum value from curated content— follow them.

      Read more curation insights from Rasavong below.

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    3. Dear Marketer - It's Actually Not All About You

      Dear Marketer - It's Actually Not All About You

      The ability to empathize with customers is one of the most important skills in a marketer's roster. If you cannot put yourself in their shoes then will never be able to correctly identify their pain points, challenges, or needs. You will never be able to talk to them in a genuine way. You doom yourself to irrelevance no matter how slick your message may be. 

      It seems obvious right? But when executing our daily tasks under deadline pressure, it can be easy to lose sight of this guiding principle because of the operating model of a business—which is invariably oriented to short term thinking.

      As Jake Sorofman at Gartner writes, when we're under the all-enveloping pressure of a quarter's end, it can be easy to focus on ringing the bell for the company.

      This can lead to decisions and behaviors that may help us to win the business, but miss the opportunity earn true customer loyalty and advocacy. It can also lead to a sort of self-involvement that infects and undermines the culture of the organization, causing us to see customers as a reflection of ourselves.

      One way to avoid egocentric content marketing is to consistently complement our own created content with the wealth of knowledge the rest of the market has to offer. Curating other's content forces us to absorb others' viewpoints, while exposing your audience to a wide range of experts in your industry builds your credibility as an objective and fair-minded thought leader.

      Sorofman offers more thoughtful insights about the problems of the inadvertent marketing Narcissus in the original article below.

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    4. 3 Ways to Build Trust With Content

      3 Ways to Build Trust With Content

      Building trust is challengingespecially with the broad audiences content marketers address. This post outlines three simple ways to build trust with your audience.

      1) Be Reliable

      It’s important to keep a regular publishing schedule: 91 percent of the best business bloggers publish at least once a week. You want your audience to be excited when they see freshly promoted content. Better yet, you want them to anticipate when you promote new content. With consistency comes credibility. 

      2) Create Ungated Content

      The goal of a B2B marketer is to drive leads and revenue, but one comes before the other. Gated content may be a pillar in lead generation, but Alex Sobal of the Weidert Group touts the value of providing form-free content:

      When you give your content away for absolutely nothing, you take away the feeling that you’re trying to take advantage of your prospects. Because of this, prospects will be happy to seek out content specifically from your brand when looking for related information in the future.

      If your content marketing efforts are hitting these first two points, users are more likely to want your content delivered to them. So add a subscribe form to all your gated content.

      3) Curate

      Original content should have a prominent role in every content strategy, so long as it’s not in an egocentric voice. Incorporating relevant third-party content into your strategy presents value for your audience from additional perspectives, boosting your credibility as an objective observer and positioning you as a one-stop-shop for all things related to your topic area.

      For further information on building trust and boosting executive buy-in, see Alex's original post below.

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    5. How To Curate Content, The Proper Way

      How To Curate Content, The Proper Way

      There’s a story about Thomas Edison and soup that I’ve always remembered. It goes something like this: When Edison met a potential hire, he would simply invite them to have a bowl of soup with him. If they added salt to their soup without first tasting it, they were immediately disqualified. That was the interview. His work couldn’t afford to have decisions made on assumptions.

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    6. Four Silver Bullets For Creating More Content With Less Budget

      Four Silver Bullets For Creating More Content With Less Budget

      The top concerns of B2B marketers right now are: creating enough content, and lack of budget, according to the latest data from Content Marketing Institute and MarketingProfs. As Nick Westergaard relates, "the struggle is real for marketers everywhere!"

      Instead of getting frustrated, Westergaard advises content marketers to get scrappy and embrace having to do more with less.

      He's come up with four tips and tricks that epitomize the scrappy mindset required for effective content marketing. Rather than burn out trying desperately to always come up with fresh original content, these hacks can comfortably ensure a steady stream of high quality, relevant content. 

      1. Relentlessly repurpose content to get more use out of each piece of content
      2. Use historical content, such as photos of old products, or old marketing collateral and advertisements
      3. Curate the best content you can find from outside your organization
      4. Adopt user-generated content, which demonstrates in a very public way that your audience likes you and is engaged

      A great tool that integrates these scrappy hacks into a comprehensive, documented strategy is The Content Marketing Pyramid. It increases production capacity by making more efficient use of valuable resources for optimal content consumption, reuse and reach, creating a predictable stream of successful content to engage buyers and drive pipeline activity for marketing and sales. 

      Westergaard goes into more detail about just how to use his hacks with practical examples below.

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    7. Mastering the Art of Content Curation

      Mastering the Art of Content Curation

      The demand for content curation is increasing as companies need to: produce more with less, tap into third party perspectives to complement their own created content, and do more influencer marketing. In fact, the best marketers curate 25% of their content. [source]

      There are many best practices out there to help marketers as content curation becomes a more important part of the content marketing strategy. Tereza Litsa of ClickZ wrote a helpful post on "How to Master the Art of Content Curation". Some of her tips include:

      • Keep your unique perspective
      • Find opportunities to interact with influencers
      • [Use] tools to organize curation

      Tools can be a significant advantage in more efficiently finding the best content across the Internet for your audience in the least amount of time. Here is a map of content curation tools to help assess the vendor landscape. 

      Check out this 80+ page Ultimate Guide to Content Curation for detailed step by step guidance, tips and performance metrics to get the most out of your curation efforts; and certainly see Tereza's full post, link below, to learn more about mastering curation.

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    8. Does Google Penalize You For Duplicate Content?

      Does Google Penalize You For Duplicate Content?

      The best content marketers will not only create high quality, original pieces of content, but they will also reuse and repurpose that content on their own media properties and elsewhere across the Internet. In addition their content may be replicated by third parties, either ethically or unethically. [see Content Marketing Done Right

      Neil Patel does a super job in a recently published post about how Google interprets duplicate content, as well as what you should do to protect yourself and your content from this inevitable result of good content marketing. Some key takeaways from this post include:

      • There’s no such thing as GOOGLE’S DUPLICATE CONTENT PENALTY.

      • [To get the most out of content curation, you should . . .] provide some insight, a fresh perspective or explain things in your own style.
      • The best way to syndicate content is to ask the republishing sites to declare you as the original content creator and also that they link back to your site, i.e., to the original content piece.

      It's a long post, but well worth the read. Do take the time and go through Neil's post. And if you're considering content curation or have already begun curation, check out this Ultimate Guide to Content Curation for strategies and tactics used by the world's best content marketers.

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    9. Finding The Perfect Content Curation Topics

      Finding The Perfect Content Curation Topics

      Finding and sharing the best content that the Internet has to offer for your audience is a great way to build thought leadership and drive traffic. Superstar marketers do this all the time by means of content curation. A key component of curation is identifying the ideal topics to curate that will most engage your audience and support your own content marketing strategy.

      Evaluate these three interrelated factors to ensure that you are focused on the ideal topics:

      1. Competitive Environment
      2. Content Landscape
      3. Audience Interest

      See the full description of each of these factors at the link below as published on the MarketingProfs blog, or check out this 80+ page eBook for how to deploy your own curation strategy as part of content marketing efforts.

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    10. Content Curation: How to Become Your Industry's Thought Leader

      Content Curation: How to Become Your Industry's Thought Leader

      We all want to be the leader in content marketing within our industry. Many companies attempt to do this by creating as much content as possible. However, content creation can be a time consuming and expensive task. This is why many marketers have turned to content curation in addition to creation. (Content Curation: The Biggest Benefits Infographic) In this piece, Sunil Saxena explains the five steps needed to become a thought leader with content curation. First step? Identify your niche.

      This should be an area where you already have some expertise or where you are keen to acquire expertise through hard work and determination. While selecting the topic, you must ensure that it is of interest to a large number of web users."

      Don't wait another day. Become the content leader in your industry by following the rest of these steps. Looking for a more in-depth guide? Download this eBook, The Ultimate Guide to Content Curation.

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    11. 7 Tips to Level Up with Content Curation

      7 Tips to Level Up with Content Curation

      With the content marketing industry growing rapidly every year, it is becoming more and more difficult to stand out from the crowd and reach a desired target market. A helpful method often used by marketers is content curation. While there is a lot of controversy around it, content curation is without a doubt an effective way to keep up with the demand for new content. Not only does it help to create a consistent flow of content, it also allows marketers to become industry thought leaders by being resourceful and relevant. In order to help improve your content curation strategy, Cloudswave put together piece with seven tips. They suggest first identifying a limited list of sources your organization will use for curation. 

      If you had limitless time to spend looking for relevant content to curate, you could probably find dozens of articles, blog posts, videos, graphs and charts, podcasts, and social media posts that your audience would love to consume. Since you don’t have that time, your second best option is to create a list of content sources that have proven to be the most fruitful when it comes to finding relevant content."

      Looking for ways to improve your curation strategy? Take a look at the rest of this article for some helpful advice. Get all of the curation answers you are seeking by downloading our eBook, The Ultimate Guide to Content Curation.

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    12. The Easiest Way to Measure Your Content Curation Impact

      The Easiest Way to Measure Your Content Curation Impact

      Content curation is a powerful marketing method that helps bridge the gap between demand and lack of resources and time. However, many companies remain skeptical about it due to different misconceptions. One of these misconceptions is that it is difficult to evaluate and measure the results that come from curating content. This is why AJ Agrawal decided to put together this piece, assessing the best ways to measure the success of your curation efforts.  When it comes to your social media efforts, Agrawal suggests analyzing the growth of your followers. 

      Keep track of change in the number of your followers on social networks like Facebook and Twitter. If this number is increasing, it means that more people are viewing your curated content. 

      If you have tried content curation but failed to see any results, don't be discouraged. Check out the rest of this article to find out key ways to measure its impact. Looking for further guidance? Download our eBook, The Ultimate Guide to Content Curation.

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    13. 5 Ways to Educate Your Audience with Content Curation

      5 Ways to Educate Your Audience with Content Curation

      Gaining a competitive edge in the world of content marketing can be a challenging task. Although marketers continue to try to meet the content demand of their audience, it just isn't realistic as resources and time becomes more and more limited. This is why many have turned to content curation. This method allows companies to share third party content that is both relevant and educative. However, curation can be a bit confusing in terms of what is acceptable to share. In this article, Moshe Rothner examines five key ways to curate content for your audience. One way? Through content roundups.

      A fast and easy way to create quality content is by simply rounding up a number of great blog posts from your industry and writing a little snippet about them and sending it out to your followers as a top 10 list.

      Educating your consumer is one of the many ways to influence their purchasing decisions. Find out how curation can help you accomplish this by checking out the rest of this article. If you are ready to take your curation skills to the next level, download our eBook, The Ultimate Guide to Content Curation.

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    14. How to Become More Efficient with Content Curation

      How to Become More Efficient with Content Curation

      Nowadays, the amount of content circulating in social platforms has made it very difficult for companies to stand out. Although content creation should be the foundation of your strategy, it is nearly impossible to keep up with the demand by only utilizing this one method. This is why many marketers have shifted some of their focus from creation to curation. This marketing method helps to improve consistency and efficiency, while also providing consumers with valuable, third-party information. In this piece, Yoav Vilner provides a short guide on how to optimize your content by implementing curation into your strategy. For beginners, Yoav suggests following your industry's top influencers on Twitter in order to gain great knowledge and insight. 

      A Twitter List is a curated group of users that you can create or follow. In Twitter’s attempts to make their service more approachable and user friendly, Lists continue to be vastly underrated."

      If you are wondering if content curation is right for you, check out this article to find out. Ready to get started on your curation journey? Download our eBook, The Ultimate Guide to Content Curation.

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    15. 7 Ways to Save Time with Content Curation

      7 Ways to Save Time with Content Curation

      In a world where customers consume content nearly as fast as they can breath, it is crucial to be able to keep up with the demand. Marketers often spend lots of time generating original content, and by the time they share it, it is no longer relevant. This is why content curation has become one of the most powerful tools used by content marketers today. This method helps marketers save time and stay on top of the latest happenings, in a timely manner.  In this piece, Vasudha Veeranna analyzes a few ways content curation can be used to save time. One way to save time is by developing a social media calendar. 

      Building a social media content calendar will save you the trouble of having to come up with a new idea every time you need to share a post. Your editorial calendar can be just as brief or detailed as you need it to be. It will not only make your social media marketing efforts better organized, but will also ensure that the content you share is in alignment with your marketing goals.

      Time is of the essence. Check out this article to find out how you can implement content curation into your strategy and start saving time. If you are looking for a more in-depth strategy, download our eBook, The Ultimate Guide to Content Curation.

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    16. 11 Content Curation Misconceptions to Ignore

      11 Content Curation Misconceptions to Ignore

      Although curation has shown to be an effective and efficient method for sharing relevant content with an audience, there are still many misconceptions in the air about the practice and its benefits. Some individuals even question if this method actually does anything for one's brand. However, our studies showed that most content marketers say curation has helped their brand visibility, among other benefits. In this article, Tasia Gonsalves-Barriero discusses ten common misconceptions about content curation. One often told is that companies do not earn a positive ROI with this method.

      Again, knowing the purpose of every piece of content you create or curate is important. Without a strategy in place, you won't effectively maximize the value of curated content."

      Don't let these myths hold you back from all of the great advantages of curating content. Take a look at this article to learn the truth about this practice. To gain a deeper understanding of content curation and how to successfully implement it, check out our eBook, The Ultimate Guide to Content Curation.

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    17. How Curation Can Create New Blog Topics

      How Curation Can Create New Blog Topics

      One of the greatest challenges business bloggers face is the lack of new ideas. This is why they have implemented content curation into their strategy. Curating content allows marketers to find, organize and share third party content, saving them time and resources. However, this is not the only way curation can help you out. Searching and analyzing the latest articles also allows you to stay on top of trending subjects. This can ultimately lead to new ideas for original content. In this article, Penguin Strategies explains four tips to remember when generating topics through content curation. One thing they suggest is keeping blog topics personal.

      Every blog topic should have your personal touch. If you find a blog from a competitor that talks about marketing hacks, don’t just repeat the same hacks in a new blog. Instead, talk to your team and personalize the hacks based on your company’s experience"

      Have you ran out of ideas for your blog? Don't panic! Begin your content curation journey by keeping these tips in mind. For a full guide on how to optimize your business blog, download our eBook, Business Blogging Secrets Revealed.

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    18. Improve Your Content Quality and Supply with Curation

      Improve Your Content Quality and Supply with Curation

      When it comes to content marketing, quality is always prioritized over quantity. You can supply the high demand for new content, but if its not meeting quality expectations, it will fail to engage your audience and drive them away. Although content creation is crucial, it is often the most difficult aspect of content marketing. This is why over 82% of marketers have implemented content curation into their strategy. Curating helps to maintain a consistent flow of quality content. In this piece, Lucio Ribeiro suggests five tips for effective content marketing. One tip? Be consistent. 

      People expect some kind of regularity, so share regularly and frequently. By doing so, you’ll grow a loyal fan base whilst also garnering greater visibility.

      Give your audience the quality they deserve and the consistency they want. Check out the rest of these tips to find out how. Need more guidance in your curation journey? Download our eBook, The Ultimate Guide to Content Curation.

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    19. 8 Elements to Break Through a Content Plateau with Curation

      8 Elements to Break Through a Content Plateau with Curation

      Have you hit a plateau in your content marketing journey? (A plateau is a state where little to no change occurs.) Content marketers often encounter this bump in the road due to lack of resources and time. This is when content curation comes to save the day. Curating content gives marketers the opportunity to, among other benefits, save time and money, share the most relevant content, and become industry thought leaders. However, in order to reap the benefits, we must sow the right content seeds. This is why FrontPageit put together this ultimate content curation checklist. First element on the list? Curating from Problem-solution articles.

      Keeping track of all the amazing advice floating around online is impossible. Creating a list (or, round up) of the most useful problem-solutions articles in one place can serve as an incredibly really helpful checklist for your audience."

      Find out if you are taking full advantage of content curation by checking out this list. Then, make sure you are making the right moves by following our eBook, The Ultimate Guide to Content Curation.

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    20. 6 Reasons to Start Curating Content Today

      6 Reasons to Start Curating Content Today

      As marketers, our world revolves around raising awareness for our specific product or service. However, today's consumers are more willing to finalize a purchase if they believe the company is on the pulse of the industry. This is why content curation is so crucial. Curating content allows companies to consistently educate their audience through relevant information. In this piece, Anna Rodriguez discusses six reasons why content curation is so important and should not be taken for granted. One of her reasons? Curating Content = Curating Trust.

      Another important thing to know is that curating content well can translate to developing trust between your brand and your target audience. Producing original content is not the only concern that you should have as a brand owner when you start dipping your toes in online marketing."
      Looking for ways to facilitate the buyer's journey? Check out this article to learn more about content curation. If you are ready to take your efforts to the next level, download our eBook, The Ultimate Guide to Content Curation.
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    21. Content Curation: Get to Know Your Audience

      Content Curation: Get to Know Your Audience

      While saving time and money may have been the initial benefits that attracted companies to start curating content, there are other advantages. This method can also give businesses an opportunity to better understand their audience's content needs. By sharing content and analyzing how consumers interact with it, companies are able to refine their content and engage their target market more effectively. In this article, Gail Gardner gives readers some guidance on how to implement this process. 

      Sharing content is a lot easier than making sense of content analytics. They must be analyzed to obtain actionable insights. Compare what your visitors are doing to research showing how different generations consume content online."

      Improve your content curation strategy by following the rest of this short guide. Looking more in-depth tips and tactics? Check out our eBook, The Ultimate Guide to Content Curation

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    22. The Secret to Keeping Your Audience Satisfied

      The Secret to Keeping Your Audience Satisfied

      Most marketers don't have the time or resources to achieve a constant flow of great content. However, keeping your audience informed and entertained is of great importance in today's market. This is why content curation is such a valuable method of supplying content. It helps marketers find, organize and share relevant content that your target market will love. In this podcast hosted by Bernie Borges, Curata CMO Michael Gerard shares his knowledge and best practices of content curation and how to achieve the best  results possible. One key factor Michael suggests considering when curating content is measuring its success.

      The real next generation of metrics, from a whole market perspective, is the middle and bottom of the funnel stuff. What is the impact of individual and groups of content on marketing's pipeline. For example leads generated and leads nurtured. What is the impact on sales opportunities? How much of sales pipeline are you influencing from a content perspective? That is when it really gets valuable."

      The new buyer 2.0 wants to be educated and curation is a chance for marketers to step up and be a thought leader. Follow the tips and steps discussed in this podcast to get started! In addition to this podcast, be sure to check out our eBook, The Ultimate Guide to Content Curation.

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    23. How to Curate Content Effortlessly Using Social Platforms

      How to Curate Content Effortlessly Using Social Platforms

      Social media is a great source for finding compelling content to curate for your audience. Keeping an eye on what happens on the most popular social platforms is an essential part of staying trendy. Although intriguing headlines and pictures are what draw one's attention, it is crucial to actually analyze the content and make sure it is relevant and updated before sharing. One of the most useful social platforms for finding content to curate is Twitter. In this article, Lauren Dugan breaks down how to curate content on twitter in 10 minutes a day. First step? Load up your streams. 

      Log in to your Twitter dashboard of choice (I prefer HootSuite). Open the tab that contains your lists, saved searches and hashtags. You should have no more than 6 total streams (more is fine if you choose to only look at up to 6 each day)."

      Looking for ways to be more efficient with your content curation? Check out this helpful article to learn more. For other simple curation tips and tactics, download our eBook, 5 Simple Steps to Becoming a Content Curation Rockstar.

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    24. How Curation Can Feed the Content Demand

      How Curation Can Feed the Content Demand

      When implementing content curation, there are many ways to get started. The best way is to curate other people's content. This method helps marketers save time and money and avoids egocentric marketing. In this article, Daniel Glickman explains how to apply this method in order to keep up with the demand. Why is this method so advantageous? Glickman weighs in.

      This approach saves time and money. By others, and for the same reason, it is considered to be the lazy and cheap approach."

      Are you ready to enjoy all of the benefits that come with curating content? Check out the rest of this article to get started. For further guidance in your content curation journey, download our eBook, The Ultimate Guide to Content Curation

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  2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

     

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