1. Articles in category: Best Practices

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    1. Content Curation: What is it and How to Get the Most Out of It

      Content Curation: What is it and How to Get the Most Out of It

      Curation offers the opportunity to bring your audience the best content that the Internet has to offer in addition to complementing your own created content. However, it's important to know what content curation is (and isn't) as well as the best practices for its execution.

      Diana Jensen provides a definition for content curation in this blog post and identifies some best practices to consider. To get the most out of content curation, she suggests:

      Choose your sources carefully

      Understand value

      Deliver quality every time

      Think strategically

      Evaluate and optimize

      Also, as you curate, follow best practices in content curation ethics, such as: only curate short snippets from the original content; provide an easy to access link to it; and retitle your curated post.

      Click here for more ethics best practices in this definitive guide to executing an ethical content curation strategy.  Also, read Diana's full post below for more details regarding her 5 recommendations to get the most out of content curation.

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    2. SEO Misconceptions That Just Won’t Die

      SEO Misconceptions That Just Won’t Die

      Content marketing success requires a thorough understanding of search engine optimization(SEO). However, there are many misconceptions about SEO that simply won't go away. Charles Dearing of Patient Sites succinctly reviews 4 of these misconceptions in a recent blog post.  

      1. Meta tags and descriptions are important for search engines.
      2. If you don't use enough keywords, your content will not be found online.
      3. Focusing on high search volume keywords will help achieve success.
      4. Having a good amount of links will boost your rankings.

      There is certainly some truth to each of these misconceptions.  For example, posting your content on an off-site property that is highly valued by Google could be very valuable to your own site if you've placed a contextually relevant and valuable link in that post. (e.g., Curata recently featured a guest post by Andy Crestodina, Choosing the Best Blog Topic, with a link to Andy's own blog)

      Do read more of the details in Charles' post below to ensure you're up to speed on the real story behind these four misconceptions. 

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    3. Create A Content Strategy That You'll Actually Use

      Create A Content Strategy That You'll Actually Use

      There's no doubt that most marketing organizations are increasing their investment in content in the coming year; and many of these marketers are reaping the benefits of this investment.  The organizations getting the biggest bang for their buck have taken the time to create a practical content marketing strategy, as well as putting the people, process and technology in place to make their strategy a reality. (e.g., Emergence of the Content Marketing Platform

      Brian Sutter does a nice job in this post of detailing the steps required for creating a content marketing strategy that you'll really use.  Key parts to his framework include:

      Identify objectives that impact your business' bottom line; 

      Pinpoint the customer groups who are most likely to take action;

      Create content marketing materials that will motivate each group; and

      Promote. . . . Evaluate.

      Check out Brian's post for additional details to create your own content marketing strategy, including how to tap into curation to complement your own created content.  In addition, refer to this ebook for an easy to follow framework to optimize reuse and ROI of your content - The Content Marketing Pyramid.

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    4. 6 Critical Ways to Format Your Content

      6 Critical Ways to Format Your Content

      Having great content is not the only piece to the puzzle. The way that marketers portray that content is crucial for the audience to understand it and share it. Nowadays, format is almost more important than the actual content. It is crucial for companies to identify which format works best for their specific target market. In this piece, Emma Siemasko describes six ways to better portray your content marketing in order to attract and influence your audience. One format type to consider? Video.

      Video content is engaging, and content marketers who include it in their efforts are likely to see success. YouTube alone receives more than a billion unique visitors every month, making the video network more popular than Twitter and LinkedIn."

      If you're looking to optimize your content, check out these necessary formats. For more information on how to take content marketing to the next level, download our eBook, The Content Marketing Pyramid.

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    5. How to See Clearer Results with Visual Content

      How to See Clearer Results with Visual Content

      There are multiple different ways to do content marketing. Some companies choose to strictly focus on written content, while others believe visual content is much more engaging. As far as visual content goes, it has proven to be a powerful tool used to better engage consumers. In fact, research shows that over 90% of the information transmitted to the brain is visual. In this piece, Ann Smarty provides a seven step guide for incorporating visuals into your content marketing strategy. First step? Create a list of possible visual content.

      The first step is where so many people fall flat. Coming up with visual content ideas can be difficult, and you might feel like some aren’t up to scratch. We are going to put aside any critical thoughts you may have, and just brainstorm. Anything goes on the list, no matter how silly you may find it."

      Not sure how to implement visual content? Follow the rest of these steps to learn more. Make sure you are covering all of the bases by downloading our eBook, 4 Steps to Content Marketing Enlightenment.

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    6. 5 Tips for a Successful Content Marketing Strategy

      5 Tips for a Successful Content Marketing Strategy

      It is that time of year when companies look back at the goals they set out to accomplish and analyze whether or not expectations were met. As marketers, it is our job to make sure our efforts resulted in increased awareness and value of our company's brand, among other initiatives. With 2015 quickly coming to an end, companies are also planning and preparing for what is to come in 2016. One of the things marketers should consider is their content marketing strategy. In this article Jonathan Long suggests five ways to make sure your strategy is equipped to succeed in the upcoming year. One of the suggestions Long makes is thinking beyond just a blog.

      Don’t assume that a blog alone will satisfy your content marketing efforts -- infographics, eBooks, vlogs, webinars and podcasts are all examples of different forms of content that you can mix into your strategy.

      Hoping to improve your marketing results in the upcoming year? Check out the rest of this article to find out how. Build a content marketing strategy by downloading our eBook, The Content Marketing Pyramid

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    7. Content Marketing: 4 Rookie Mistakes to Avoid

      Content Marketing: 4 Rookie Mistakes to Avoid

      While 80% of B2B marketers say they have a content marketing strategy in place, research shows that only 30% of organizations are actually effective at content marketing. Although that may sound a bit discouraging, when executed correctly, content marketing is one of the most powerful tools for reaching a target market. It is crucial for marketers to analyze their results and identify areas that may require improvement in order to strengthen their overall strategy and boost the ROI. In this piece, Sajeel Qureshi suggests four reasons your content marketing strategy may be falling short of expectations. One reason? You're doing it alone.

      The only one doomed to walk the planet alone is 80s Incredible Hulk (the Bill Bixby/Lou Ferrigno edition). Why are you trying to do your content marketing completely in-house or having one person take care of this?

      Is your strategy not playing out the way you hoped? Check out the rest of this article to find out where you could improve. If you're looking to build a bulletproof content marketing strategy, download our eBook, How to Develop a Content Marketing Strategy

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    8. Content Marketing: Small Budget? No Problem!

      Content Marketing: Small Budget? No Problem!

      Although advertising is an effective way to reach an audience, it can often leave a company's wallet in rough shape. This is one the many reasons companies have turned to content marketing. This marketing method gives companies the ability to strategically reach their audience, without having to spend an arm and a leg. In this piece, Neil Patel provides ten tips to make content marketing work with a small budget. One tip? Focus on quality over quantity.

      One major source of wasted money is failure to maximize the results from each piece of content. Marketers see successful bloggers posting 3-5 times a week and assume that they should too. However, if you don’t have the budget to publish 3-5 great pieces of content, it’s pointless."

      Working with a tight budget? No problem! Check out the rest of this article to find out what content marketing can do for you. If you would like to learn more about content marketing and how to implement it, download our eBook, 4 Steps to Content Marketing Enlightenment.

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    9. How to Get Executives Aboard The Content Marketing Train

      How to Get Executives Aboard The Content Marketing Train

      Content marketing has proven to be a powerful method to educate consumers and earn quality leads. However, research shows that B2B marketers are struggling to obtain executive buy-in. In order for the content marketing train to take off successfully, all company executives should be on board. In fact, 49% of companies have an executive in place for content marketing, according to our 2015 Content Marketing Tactics & Technology Study. Otherwise, the operation would lack the necessary resources and guidance. This is why Elizabeth Clor assembled this four-step guide to achieve executive buy-in towards content marketing. First step? Understand and articulate the 'why'.

      To lead a successful content marketing program, you need stakeholders and executives to understand exactly why you’re doing what you’re doing. This “why” needs to tie directly to business objectives and you need to present it in a language that resonates with your executives.

      Take a look at the rest of this short guide to make sure you are ready to share the benefits of content marketing. Already have executive buy-in? Build a powerful strategy by downloading our eBook, The Content Marketing Pyramid.

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    10. Refine Your Content Marketing with Customer Advocacy

      Refine Your Content Marketing with Customer Advocacy

      All of us have, at some point in our lives, heard the saying "the customer is always right." Although this statement is often seen as a misconception, the ultimate goal of a company is to please their customers and in return, gain profitability. When a consumer is satisfied with a product or service, they are more likely to recommend it to others. This process is known as customer advocacy.  In this piece, Lucie Curtis explains five ways customer advocacy actually helps to power up your content marketing efforts. One way? Customer advocacy content establishes credibility. 

      Case studies are a perfect example of advocacy content. Demonstrating how a client’s use of your products helped them achieve their business goals is far more effective than a generic product description."

      Find out how customer advocacy and content marketing work together by checking out the rest of this article. If you are looking for an in-depth guide to content marketing success, download our eBook, The Content Marketing Pyramid.

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    11. Here's How to Determine if Your Content Marketing Will Succeed

      Here's How to Determine if Your Content Marketing Will Succeed

      As marketers, we always want to see how well our strategies are performing and where we should focus most of our attention moving forward. One of the many arguments against content marketing is that ROI is difficult to understand. However, there are several crucial metrics to help marketers measure the success of their content marketing strategy. In this piece, Kevin Jordan explains ten ways to tell your content marketing efforts are paying off. One metric? Website traffic.

      Let’s start with the most obvious metric—traffic to your website. Regardless of what type of content you are producing (podcasts, videos, articles, books, etc.) it would be hard to call your effort an unqualified success if it didn’t result in an increase in traffic to your website."

      Wondering if your content marketing is successful? Take a look at the rest of this article to find out. For a more extensive list of metrics and tactics that will surely take your efforts to the next level, download our eBook, The Comprehensive Guide to Content Marketing Analytics & Metrics

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    12. Keep up with the Content Demand with Social Media

      Keep up with the Content Demand with Social Media

      Let's face it, coming up with new ideas for content can be a very frustrating task sometimes. With so much content already published, it is difficult to figure out what information consumers have not yet seen. In the quest for new content, marketers often forget the importance of keeping up with the demand. Sometimes consumers are not looking for new content but rather just relevant, educative information, in a timeline manner. In this post, Sujan Patel suggests seven ways marketers can find inspirational content for their social media accounts. One way? Sharing quotes.

      Quotes may be short on text, but can pack a powerful punch and get your point across quickly. Social media followers enjoy this type of content because it gives them a quick, often memorable principal that they can keep in their mind for the day."

      Having a hard time keeping up with the demand? Check out this article for more tips to help you out. Learn how to structure your content marketing strategy more effectively and efficiently by downloading our eBook, The Content Marketing Pyramid.

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    13. Why Consumers Crave Content Marketing

      Why Consumers Crave Content Marketing

      Nowadays, consumers are becoming hard to understand and even harder to reach. With the ability to block advertisements and promotions that are not desired, consumers pretty much dictate the way they take in information. This is what drove many marketers to consider the idea of content marketing. Through educational and fun content, marketers are able to earn quality leads that will more than likely result in a sale. In this piece, David Joki argues that content marketing is indeed the last type of marketing left. This is originally a quote from marketing guru, Seth Godin. His first argument for content marketing is the benefits of blogging. One benefit is that it adds fresh content. 

      If you want people to keep coming back to your site, then you have to give them a reason. If you haven’t added any fresh content in months, then why would a potential customer come back and visit your site?"

      Still need some convincing? Check out the rest of this article to find out what content marketing can do for you. If you are ready to get started, check out our eBook, 2015 Content Marketing Tactics & Technology Planner

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    14. Be on the Lookout for These Content Marketing Trends

      Be on the Lookout for These Content Marketing Trends

      One of the most essential factors for beating the competition is staying on top of the latest trends. As content marketers continue to plan for the arrival of the new year, it is crucial to take into account new discoveries and how they will play out in the industry. Ultimately, those who are able to adapt and strategize around these trends will thrive in the upcoming year. In this article, Niall O'Loughlin discusses the top rising trends and how companies can take advantage of them. One trend to be on the look out for is the rise of long form content

      This advance means users no longer have to click on websites to get the answers to certain queries. This is bad news for SME websites which may now lose a substantial amount of traffic for particular keywords. The solution is to focus on creating detailed answers to complex topics."

      Don't get left behind! Check out the rest of these trends to make sure you are up to date. In order to prepare your strategy for the upcoming year, download our eBook, The Content Marketing Pyramid.

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    15. The Truth About Millennials and Content Marketing

      The Truth About Millennials and Content Marketing

      As generations have changed, so have the methods that companies use to reach them. While more traditional advertising has worked on generates past, content marketing is much more accepted among millennials. It provides them with content that they actually find useful. However, It is crucial for companies to understand the wants and needs of millennials in order to successfully reach them with content marketing. In this piece, Julie Ellis shares ten facts about millennials and content marketing. One fact? They are visual consumers.

      Millennials are more likely to view content that is visual in nature than text-only content. They are also more likely to share visual content with others. This is especially true with video."

      Check out the rest of this article in order to learn the best ways to reach this target market. Find out how to implement content marketing into your marketing strategy by downloading our eBook, How to Develop a Content Marketing Strategy

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    16. The 4 Cs of a Powerful Content Marketing Strategy

      The 4 Cs of a Powerful Content Marketing Strategy

      As content marketing's popularity continues to rise, so does the number of marketers joining the movement. Content marketing gives companies the opportunity to provide their audience with useful and educational content they actually want. This method gives consumers true value, while also allowing companies to earn better, qualified leads. Of course, achieving a profitable marketing strategy is not as easy as it may seem. This is why Joshua Nite took the time to write this piece on the four Cs of content marketing. First C? Make your content CLEAR.

      But what the audience wants is simple, direct speech that’s easy to read and process. That’s not to say you should dumb it down, of course. Just make sure your ideas are the star, not fancy words."

      Hoping to succeed in this industry? Make sure to check out this article to learn more about this essential principal. For more information on developing a successful content marketing strategy, download our eBook, The Content Marketing Pyramid.

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    17. B2B Content Marketing: How to Go From "Ehh" to "Wow!"

      B2B Content Marketing: How to Go From "Ehh" to "Wow!"

      Oftentimes, marketers get confused as to what the best approach is when reaching out to companies rather than consumers. Unlike in B2C, B2B marketing is typically much more professional and informative. It focuses on breaking down the long-term benefits of the product or service, while B2C marketing establishes a quick fix to a current problem the consumer is facing. However, this does not mean that marketing to businesses has to be boring. It is crucial for companies to capitalize on the buyer's journey with engaging content. In fact, 67% of B2B buyers rely more on content to research and make B2B purchasing decisions than they did a year ago. In this article, Jeremy Durant suggests a few tips on how to avoid sharing ineffective B2B content. One tip? Highlight benefits, not features.

      We've seen it over and over again, companies focusing on the features of their products and services rather than the benefits. Features can be really cool and great, but the real value lies in the benefit it provides to your clients."

      Get away from the status quo and engage with your audience! Read the rest of these tips to find out how. Looking for an in-depth guide to B2B content marketing success? Checkout our eBook, 2015 Content Marketing Tactics & Technology Planner.

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    18. How to Gain Fresh Content Ideas from Events

      How to Gain Fresh Content Ideas from Events

      Have you ever experienced a case of writer's block? If you are a content marketer, the answer is a definite "Yes!" In fact, recent studies show that 60% of marketers agree that creating engaging content is their top challenge. While anyone can produce reasonable quality content, not everyone can produce content that will serve its purpose and successfully engage an audience. A great way to get your creative juices flowing is by researching events, such as conferences or conventions, that relate to your industry. In this article, Lee Odden explains twelve ways to come up with great content from events. One way? Create a Daily Roundup Post.

      Curate other people’s blog posts, top Tweets, speaker quotes and photos (giving credit where credit is due). This can actually be done by someone who is not at the event using social media monitoring tools like BuzzSumo. But it’s better if they do attend."

      Are you looking for ways to increase your content supply? Check out the rest of this article to learn how events can help you accomplish this. For other ways to overcome writer's block, download our eBook, 2015 Content Marketing Tactics & Technology Planner.

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    19. 5 Types of Content Your Audience Wants to Share

      5 Types of Content Your Audience Wants to Share

      Nowadays, many marketers will argue that the toughest part of content marketing is figuring out how to get content in front of as many potential customers as possible. The truth is, getting people to click on a link is just half the battle. What's truly important is getting them to respond to the content. Creating engaging content is the key to having your audience share your content and increase your reach. In this article, Peter Daisyme discusses five types of engaging content your audience would love to share. One type? Challenges or contests.

      The desire to compete seems to be part of our DNA. Dream up some type of challenge or contest where people compete against each other for a prize - they will like it.

      There is a big difference between good and great content. Read the rest of this piece to learn how you can create great content that your audience will love to share. Looking for more engagement tactics to improve your reach? Download our eBook, 4 Steps to Content Marketing Enlightenment.

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    20. 6 Tips to Jump-Start Your Content Marketing Strategy

      6 Tips to Jump-Start Your Content Marketing Strategy

      Have you established an official content marketing strategy for your business? If not, you are not alone. In fact, recent studies show that 70% of marketers lack a consistent or integrated content marketing strategy. Although it might be a bit challenging and time consuming to come up with a solid plan, if you want to succeed in content marketing, you must have a well thought out strategy in place. The goal of a content marketing strategy is leveraging existing content to better reach a target marketing. In this piece, Smart Insights discusses six steps for launching a powerful content marketing strategy. First step? Develop Rich Reader Personas.

      Much like buyer personas – and there should be some major overlaps between customer and reader personas – reader personas will guide your decision making process throughout the campaign.

      Check out the rest of this six-step process to find out how to build the right content marketing strategy for your business. Looking for a more in-depth guide? Download our eBook, The Content Marketing Pyramid.

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    21. How to Build A Powerful Content Marketing Strategy

      How to Build A Powerful Content Marketing Strategy

      In recent years, marketers have come to realize all of the great benefits content marketing has to offer. The competition has, therefore, become tougher to beat as so many companies enter the market. However, while many jumped on the bandwagon, only a few fully understand how to form a content strategy. From the art of content creation to measuring your results, every element is necessary to build the content strategy of your dreams. In this piece, Marissa Alanis discusses an impressive ten-step process for creating a content marketing game plan. First step? Establish a budget.

      You need to allocate part of your marketing budget to content marketing, or you may have to secure a separate budget altogether to do content marketing justice. If you do have a budget, is it sufficient to both produce the assets you need and also buy the advertising reach you need?"

      Ready to begin your content marketing journey? Follow these key steps to get started. For a more detailed guide on how to build a powerful content strategy, check out our eBook, The Content Marketing Pyramid.

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    22. 4 Tips to Turn up Your Content Marketing Results

      4 Tips to Turn up Your Content Marketing Results

      According to a recent study, only 21% of marketers indicate that they are successful at tracking ROI of their content marketing programs. In this industry, it is crucial to understand how your content is performing in order to allocate your time and resources to the areas with the best results. Achieving great results is ultimately every content marketer's goal. Nonetheless, this is often the toughest goal to reach. Jonathan Long agrees and suggests four simple tips to amplify your content marketing success. One tip? Determine what content assets are currently producing results.

      What posts have received the most visits? What blog posts kept your visitors on your website the longest? What content did your visitors engage with before they converted? Also take a look at the social shares and comments each post has received."

      How is your content performing? Implement these tips to make the most out of your content investment. Learn how to measure your content effectively by downloading our eBook, The Comprehensive Guide to Content Marketing Analytics & Metrics.

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    73-96 of 373 « 1 2 3 4 5 6 7 ... 14 15 16 »
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