1. Articles in category: Best Practices

    49-72 of 377 « 1 2 3 4 5 6 ... 14 15 16 »
    1. Know the Difference Between Digital Storytelling and Digital Selling

      Know the Difference Between Digital Storytelling and Digital Selling

      It's crucial for content marketers to be skilled at storytelling, so it's perhaps ironic how often it's something they struggle with. 

      For marketers adapting to content marketing it can be particularly hard to break out of an egocentric, product-focused mindset, and recalibrate into an audience-centric mindset that offers genuine insight and value to customers.

      Carla Johnson at Type A Communications believes the best content marketers who consistently tell a great story through digital channels utilize different ways to give it dimension and make it richer. 

      Where I think brands begin to step outside their “customer success story” comfort zone is when they start to produce stories that are actually tangential to the brand. There is a context connection to the brand, but the stories aren’t about the brand, they’re not about their customers, etc. They’re about real people, doing real things, and tangentially connected to the brand. They draw people in because the content is cool, inspiring, surprising, meaningful, and the viewer then has the experience of discovering “oh, wow, BRAND X was behind this content.” It’s these contextually related, but unexpected, stories that I think create experiences that have the opportunity to be engaging in surprising ways.

      Trying to communicate to an audience in your voice only, about your products and services only, and striving to be the sole source of content on your chosen topic just doesn't work. Being subtle is actually the more powerful way to gain people's attention—and most importantly—trust. Stop Egocentric Marketing is an eBook with powerful lessons on the difference between storytelling and selling, while Johnson has 14 experts offer their insights about storytelling in the link below.

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    2. 6 Ways to Use Video to Add More Value to Your Digital Marketing Strategy

      6 Ways to Use Video to Add More Value to Your Digital Marketing Strategy

      Humans are highly visual beings, so it’s certainly no surprise that online video content is becoming a favorite source of information and entertainment across the digital landscape—and it shows no signs of slowing down.

      According to a HighQ infographic, experts believe that 69% of consumer Internet traffic will be from video by 2017—and that number will rise to 79% by 2018.

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    3. LinkedIn Publishing: 3 Tips for Creating Better Content & 6 Marketers Setting a Great Example

      LinkedIn Publishing: 3 Tips for Creating Better Content & 6 Marketers Setting a Great Example

      Let’s face it, our online audiences are being force fed an incredible amount of content on a daily basis. Sadly, it doesn’t matter if they bookmark or subscribe to blogs, find things in search or locate articles in their Twitter or Facebook feeds; it’s overwhelming.

      And it’s not going to slow down. In fact, 76% of marketers recently surveyed shared that they planned to create even more content in the coming year.

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    4. Top 10 most used content curation tools of 2016 - YouTube

      Top 10 most used content curation tools of 2016 - YouTube

      Visit our site to check out other amazing posts on content writing--- http://killercontentwriters.com/ In this video, you will find the list of top 10 content curating tools that we use. Here we have pointed out each of the tools key features, pros and cons as well. For your convenience, let us write down all 10 tools names along with a link to their home page below— 1. Curata--http://www.curata.com/ 2. Addict-o-matic-- http://addictomatic.com/ 3.

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    5. Favorite Content Curation Tips To Wow Your Readers - Heidi Cohen

      Whether you’re a veteran content marketer or a content newbie, you need content curation to support your content marketing plans and improve your business results. Content curation supports your content strategy, your organization’s overarching content vision. It positions your business at the cross-section of your key goals. Additionally, content curation supports your content marketing’s tactical relationship building program.

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    6. Favorite Content Curation Tips To Wow Your Readers

      Whether you’re a veteran content marketer or a content newbie, you need content curation to support your content marketing plans and improve your business results. Content curation supports your content strategy, your organization’s overarching content vision. It positions your business at the cross-section of your key goals. Additionally, content curation supports your content marketing’s tactical relationship building program.

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    7. 3 Top Content Marketing Experts Share Their Best Tips On Content Curation

      3 Top Content Marketing Experts Share Their Best Tips On Content Curation

      Inspired by the term “curator”, typically used in reference to managers of galleries and museums, “content curation” is the act of tactfully collecting and sharing relevant pieces of content related to a niche area or discipline. In 2008, Mark Zuckerberg said that content shared digitally would only double on a yearly basis. It is this trend that marks the real importance of good content curation.

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    8. Where Are Your Social Media Marketing Weaknesses?

      Where Are Your Social Media Marketing Weaknesses?

      It's always good to take stock of your strengths and weaknesses on a regular basis. Christine Polewarczyk of SiriusDecisions has developed a B2B social media readiness framework for performing a gap analysis to find any weaknesses in your social media foundation. Some of the key components marketers should assess themselves against include:

      Measurement: define goals and KPIs upfront to inform planning and execution, and the metrics to measure and benchmark over time.

      Localization strategy: while some social posts are region-specific, B2B organizations can often leverage centralized tools and content across multiple locations and languages.

      Content strategy: a lack of social followers and engagement is often related to poor content strategy, quality and inventory. A solid content strategy—including an editorial calendar—provides the steady stream of content needed to drive social engagement.

      If you want to turn content weakness into a strength, one of the most powerful tools for feeding your social content stream with high quality, relevant data is content curation. The Ultimate Guide to Content Curation is a one stop shop of curation best practices.

      Read more of Christine's key components to assess your social media readiness against via the link to the full article below.

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    9. How to Beat the Competition With PPC

      How to Beat the Competition With PPC

      PPC is big bucks these days: nearly 60% of respondents to Hanapin Marketing’s State of PPC 2016 study spent over a million dollars on pay-per-click (PPC) marketing.

      However, it's not uncommon for some marketers to have a PPC campaign all set up, excited for the influx of leads to eventuate—only to become frustrated that PPC isn't living up to what it promised. Then we're stuck trying to figure out what went wrong.

      A little digging into the data shows a simple truth about PPC: it's much more complicated than it looks at first glance—and the competition is fierce.

      All hope is not lost. At Marketing Insider Group Rohan Ayyar details several different methods to give yourself an advantage, including:

      1. How to prevent click fraud.
      2. Using dynamic ads to boost your quality score.
      3. Connecting ads to calls.

      Using these three simple ideas in a PPC campaign can boost results significantly.

      Something else that can help refine your efforts is seeing what other companies are doing. This content marketing tactics and technology planner contains survey data from hundreds of marketers to see what they're doing. The rest of Rohan's post goes into greater depth with two more methods to boost your PPC effectiveness in the story below.

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    10. Elevate your Content Curation with a Knowledge Discovery Program

      Elevate your Content Curation with a Knowledge Discovery Program

      Delivering consistent content to readers is a struggle for marketers. Deciding on the frequency and quality of your posts is a key reason why it's a struggle. Content curation can fix this dilemma by allowing you to share other blog posts with your readers. In fact, one study shows 82% of marketers curate content

      With so many marketers curating on a regular basis, you need a way to stand out to your readers and deliver content they need. Meaghan Moraes explains how using a knowledge discovery program can do just that. Meaghan says:

      Knowing that you need to curate relevant content from a number of sources is one thing, but identifying the most relevant content on an ongoing basis is a whole other beast. Knowledge management is a long-time need, but marketers need to do more than simply "manage" knowledge. Being able to discover and use the knowledge in context is the key.

      A knowledge discovery tool helps you pull relevant content from all over the internet, eliminating hours of digging to find the perfect article. The rest of Meaghan's post (link below) dives deeper into the benefits of quality knowledge discovery tools, which the Ultimate Guide to Content Curation explains how best to incorporate into your content marketing strategy. 

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    11. The 3 Most Effective Content Curation Strategies

      The 3 Most Effective Content Curation Strategies

      When I was working for other companies, figuring out my place in the marketing world, it became clear that I also needed to work on my personal brand (regardless of how much I disliked that term at the time). Every night, I would find the best “underground” content to share on Twitter. I continued at it consistently and the persistence paid off. After a couple of months, I saw steady and healthy growth.

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    12. How to Take Your SEO to the Next Level

      How to Take Your SEO to the Next Level

      The importance of effective SEO just keeps increasing in the marketing world. More marketers find themselves fighting harder for the top spot when it comes to search engine results. And as Neal Schaffer has shown, embracing social media is not only a great way to promote your content and get your brand more visibility—it can boost your page rank too.

      Stoney deGeyter offers some additional insight about amplifying your SEO in a recent blog post. Stoney mentions the importance of preparing beforehand and knowing what your content strategy is. He advises:

      ... the important thing here is to have an actual strategy. Don’t just throw content out there. You have to take time to develop great content that people want, need and are looking for. Content such as this helps people find you—not because they were looking for your products or services, but because you have answers and solutions. Every new visitor reading your content is a potential customer down the road.

      Strategy is an important factor that should never be ignored—a good strategy will ensure a piece of content will stand out above the rest. Check out Curata's Content Strategy eBook to make sure your content is the best it could be, and read the rest of Stoney's post via the link below. 

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    13. Social Media Content Curation Strategy - How to Amplify It

      Social Media Content Curation Strategy - How to Amplify It

      Another angle is that social media content curation actually has SEO benefits. It’s no secret that Google emphasizes the importance of relevant, helpful, and fresh content. The downside is that creating quality content all of the time takes valuable resources, and you may not have the capacity in order to truly enhance your brand’s SEO. Luckily, you can ultimately give your website or social media profiles a boost in the search engines by simply sharing curated content with your followers.

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    14. How to Curate Content for Social Media

      How to Curate Content for Social Media

      Without an effective strategy, curating content for social media can be a time consuming, haphazard affair. (The best marketers use a mixture of 65% created content, 25% curated and 10% syndicated content.) Oren Barzilia, co-founder and CEO of Start A Fire, expounds upon the process to follow to ensure a positive ROI.

      First find good content. There are multiple tools available to expedite this process—such as Curata. Next share and distribute your content on social media: sharing curated content helps maximize your own exposure.

      Then comes content optimization—the process of targeting your audience, the best social networks to use (posting to every social platform won’t help), and when you publish content. Finally comes automation. Notes Barzilia:

      It’s important to automate your distribution, or else you end up spending hours connecting curated content with your audience. Luckily, there are great tools on the market to enhance your distribution and make the process as quick and painless as possible.

      The top three apps to use for distribution and automation of curated social content are Buffer, Edgar, and Hootsuite. These apps take your curation calendar and schedule to the next level and make your content curation efforts much more efficient.

      Content curation software that integrates with multiple social media applications, automatically posts content even when you're not around, and promotes to all of your channels with one click will hugely streamline this process.

      Barzilla's post below details how to amplify your social media content curation strategy, and for a deeper dive on content curation, check out Curata's eBook: The Ultimate Guide to Content Curation. 

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    15. The Key to Determining Your Content Marketing ROI

      The Key to Determining Your Content Marketing ROI

      While creating good content is hard—measuring it can often be even harder. According to the Content Marketing Institute, only 21% of B2B and 23% of B2C marketers enjoyed success tracking the return on investment (ROI) of their content marketing programs.

      Just because most marketing content today is published online—meaning it's trackable, it doesn't necessarily mean it's easy to do so. 

      Marketers have always struggled to measure the success of their efforts in an accurate and meaningful way. The question, “How much money did our investment return” is perplexing. Why? One, it’s difficult to focus specifically on sales. Two, it’s difficult to attribute a specific asset—or even a program—to a sale. 

      As Barry Feldman points out, the key is to establish objectives, benchmarks, and key performance indicators (KPIs). You have to decide what to measure, and then figure out how to interpret it. It helps to break down the metrics most relevant to your business into distinct categories, as discussed in The Comprehensive Guide to Content Marketing Analytics.

      Once you are consistently measuring your metrics, you can incentivize your team for achieving content output and performance goals, diagnose and troubleshoot when things don't go as planned, and create alignment between divisions. You can't know your ROI until you measure it, and Feldman helpfully walks you through best practices in doing so below.

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    16. Building Love Through Content Marketing

      Building Love Through Content Marketing

      Great content offers marketers an incredible opportunity to build trust with their audience. The best marketers help their audience (i.e., buyers and influencers) solve a problem, improve job performance and/or advance their careers. New technologies are being developed at a blistering pace to help marketers better tap into the power of content marketing. (Learn about the emergence of content marketing platforms.) However, technology can only get you so far. 

      Gini Dietrich, CEO of Arment Dietrich, a leading digital marketing and communications firm, addressed this very dynamic in a recent blog post. In particular, she mentions:

      Technology has allowed us to develop that trust through content marketing and in the way we communicate, but it’s also easier for it to erode if we don’t handle it with care... As much as we’d like to apply science to our communications, it’s nearly impossible to do so. Relationships and brand perception matter. How a product or service makes a customer feel is important. What’s most important, though, is how much trust we create through content marketing.

      One great way to solidify this capability within your content marketing team is to ensure that your staff truly understands the pains, problems and needs of your audience. Dietrich offers up an excellent example from an organization in Omaha, Nebraska which hires only visually impaired people. The business makes a product so intricate, it’s impossible for people with sight to build it because we’re too easily distracted.

      Check out Gini's full post at the link below. In addition, see this 80+ page eBook to further help you build out your content marketing team and develop your content strategy.

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    17. Ultimate Guide for User-centered Content

      Ultimate Guide for User-centered Content

      Marketers today understand that the best way to drive more clicks and views is to have plenty of quality content for audiences to digest. However, to truly succeed, content has to connect with its readers. One study shows that 70% of B2B marketers are creating more content this year versus last year. With more content available for readers, connecting with them becomes even more important.

      Michael Chibuzor echoes this thought in his blog post The Ultimate Guide to Creating User-centered Content. In his post Michael sets the expectation of how marketers should begin their thought process:

      Sure, keywords are still very important, but they’re not the ultimate focus. Even though users may be searching with different keyword phrases, you should understand their primary goal – 'to get relevant search results.'

      Having this mentality from the beginning will aid you in creating a user centered content strategy. For other ways to take this strategy to the next level, check out our Content  Marketing Pyramid ebook for detailed steps on how to create a content strategy. Also see the rest of Michael's guide for user-centered content in the link below.


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    18. A Must Have Tactic for Content Marketing Success: Link Building

      A Must Have Tactic for Content Marketing Success: Link Building

      You may have the greatest content in the world; however, this means nothing if no one knows about it. Put another way, promotion is a KEY part of a great content marketing strategy. One facet of promotion link building.

      As described by Kayla Tarantino of Vertical Measures, 

      Link building, put simply, is the process of acquiring links from external websites to your site. Links are votes of popularity from one site to another; they’re indicators to search engines that someone has found something of value on your site.

      According to Tarantino, three top reasons to acquire links to your content include:

      1. Links can increase organic traffic and referral conversions.
      2. Manual outreach can help to gain insight and feedback.
      3. Links can boost your content's rankings.

      Of course, even the best link building tactics still require that you create high quality content; including content that is "in-depth, useful and not self-serving" as highlighted by Tarantino. In fact, Curata's own content marketing activity demonstrates the power of in-depth content: Long form content generates 9x more leads than short-form content.

      Read through Tarantino's full post below to develop your link building tactics, and check out this 70+ page guide for how to create a content marketing strategy.

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    19. Does Google Penalize You For Duplicate Content?

      Does Google Penalize You For Duplicate Content?

      The best content marketers will not only create high quality, original pieces of content, but they will also reuse and repurpose that content on their own media properties and elsewhere across the Internet. In addition their content may be replicated by third parties, either ethically or unethically. [see Content Marketing Done Right

      Neil Patel does a super job in a recently published post about how Google interprets duplicate content, as well as what you should do to protect yourself and your content from this inevitable result of good content marketing. Some key takeaways from this post include:

      • There’s no such thing as GOOGLE’S DUPLICATE CONTENT PENALTY.

      • [To get the most out of content curation, you should . . .] provide some insight, a fresh perspective or explain things in your own style.
      • The best way to syndicate content is to ask the republishing sites to declare you as the original content creator and also that they link back to your site, i.e., to the original content piece.

      It's a long post, but well worth the read. Do take the time and go through Neil's post. And if you're considering content curation or have already begun curation, check out this Ultimate Guide to Content Curation for strategies and tactics used by the world's best content marketers.

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    20. 10 Ways Content Curation Adds Value to Marketing

      10 Ways Content Curation Adds Value to Marketing

      The best marketers use a mix of 75% created and 25% curated content. [source] Many marketers have yet to tap into the potential offered by curation. 

      Content curation is "when an individual (or team) consistently finds, organizes, annotates and shares the most relevant and highest quality digital content on a specific topic for their target market.” [Curata]

      Susanna Gebauer of The Social Ms recently wrote a post describing the 10 things that content curation can do for marketing. 4 of them include:

      • Position you as an informed and helpful person
      • Help you build relationships
      • Save time (and money)
      • Help you grow traffic

      The benefit probably least known is "help you build relationships". Curating other people's content, in an ethical manner of course, helps you interact with your company's ecosystem.  It is a great way to execute influencer marketing while simultaneously providing value to your audience.

      Check out this 80+ page guide on how to curate content, and see Susanna's full post for additional insight. (link below)

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    21. How to Ensure Your Content Stands Out from the Crowd

      How to Ensure Your Content Stands Out from the Crowd

      Content marketing is predicted to hit the mainstream in 2016 as an increased number of marketers realize the power of content to grow leads and revenue. As a result it will become important to create content that will catch and keep readers' attention. Matthew Royse provides 7 essential tips on ragan.com (refer to link below) to help ensure your content is distinctive, such as:

      Create a newsroom; your competition is bigger than you think.

      Refresh and reuse valuable content.

      Repurpose your content, develop a strategy for various types of content.

      One of Matthew's suggestions for reusing and repurposing your existing content is to use the Content Marketing Pyramid framework. This framework can be used to help build your content strategy for planning large, gated assets; and then identifying how to best atomize these assets into more "bite-size" pieces of content across different formats.

      Check out this 70+ page guide for creating your own content strategy and optimizing reuse of content; and certainly see Matthew's other steps for creating distinctive content at the link below.



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    49-72 of 377 « 1 2 3 4 5 6 ... 14 15 16 »
  1. Feed Your Content Need

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    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.


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