1. Articles in category: Best Practices

    25-48 of 378 « 1 2 3 4 5 ... 14 15 16 »
    1. The Power of Personalizing Content Marketing

      The Power of Personalizing Content Marketing

      Content personalization involves getting content that's tailored to people's needs and interests in front of them at the right time, through the right channels, so you can more effectively engage and convert an audience into customers. It's a way to cut through the noise in a content-saturated world.

      Michael Brenner at Marketing Insider Group acknowledges that personalization can be difficult when it comes to content marketing—but that doesn't mean it can't be done. 

      Brenner advises:

      • Understand your target audience. Talk to people who work at the companies you’re targeting.
      • Start small and scale. Develop some template content which you can use to customize based on insights gained about a specific customer.
      • Leverage data and technology. Data can predict future trends and behavior patterns in order to personalize content and deepen engagement throughout the buyer journey.

      Personalization also goes beyond the content marketers produce. As the Founder and CEO of Curata Pawan Deshpande suggests, personalizing curated content is often easier and can be just as valuable for prospects and customers.

      (For more on curation, read The Definitive Guide to Content Curation.) Account based marketing's rapidly rising popularity is part of a broader industry move towards content personalization. Developing an effective personalization strategy now means being well positioned for content marketing's future.

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    2. Easy Ways to Stretch Your Content Marketing Investment

      Easy Ways to Stretch Your Content Marketing Investment

      As marketers, we always have to be thinking about how to get more mileage out of limited resources, and repurposing content is a great way to do that. In fact, based upon a recent study of 1,030 marketers, only 21% of marketers have a specific process in place to ensure optimal content reuse and repurpose. 

      Joshua Nite of TopRank Marketing offers five suggestions to "turn undervalued content into content marketing gold". I'm especially intrigued by his third suggestion: 

      #3 – Combine Thin or Repetitive Content

      ... take your thin content (related 300 word posts) and combine it, Voltron-style, into one strong Power Page.

      Here at Curata we use the Content Marketing Pyramid framework to help us be more process-oriented about content reuse. We'll create one big piece of content at the top of the pyramid and then atomize it into smaller, more digestible pieces of content as we move deeper into a content pyramid (e.g., infographics, long form blog posts, SlideShares, social media content).

      Check out Joshua's full blog post at the link below to see his other tips for repurposing your content.

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    3. 15 Cheat Sheets Every Successful Digital Marketer Needs

      15 Cheat Sheets Every Successful Digital Marketer Needs
      It’s not easy being a digital marketer today. You need to know and do everything from content strategy to writing and editing, SEO, social media marketing, analytics and so much more. So how do you stay on top of it all? Here are 15 cheat sheets that will make your life easier and help you […]

      The post 15 Cheat Sheets Every Successful Digital Marketer Needs appeared first on Marketing Insider Group.

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    4. Getting Content To Cut Through The Noise

      Getting Content To Cut Through The Noise

      Content marketing has taken the world by storm over the last decade. Every year we see companies ramp up their content marketing efforts in order to connect with their audience. In fact, 75% of marketers plan to increase or significantly increase their content marketing budget in 2016. This growth in content leads to one common problem though: how to reach an audience through all this noise? 

      Bryan Kramer has one answer: influencers. As readers we gravitate towards content and writers that stand out from the rest, and give more thought to what influencers have to say because we hold their expertise in high regard. In his post, Kramer blogs the following insight:

      You can make your message count, even in a noisy, content-rich environment, if you know your audience. Take time to learn what drives your key clientele and select the right influencers who are capable of carrying your message to the masses. 

      This message rings true not just for influencers, but content in general. Think hard about what your audience wants to read/watch/listen to—they're the ones who determine the success of your content. Curata's Content Marketing Pyramid Ebook is a great resource for creating an effective strategy for content, while Bryan's full post below will kickstart your influencer search.

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    5. 10 Killer Social Media Advertising Hacks For Content Marketers

      10 Killer Social Media Advertising Hacks For Content Marketers

      Let’s start with the bad news first. It’s tougher than ever to get content noticed.

      Changes to Google search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search costs per click (CPCs) are at all-time highs in established markets.

      Organic reach in social media? It’s pretty much dead. Half of all content gets zero shares, and less than 0.1 percent is shared more than 1,000 times.

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      Mentions: Curata
    6. 5 Tips to Help with Blog Content Curation

      5 Tips to Help with Blog Content Curation

      It happens to the best of us. We sit down to create a blog post or article but are faced with writer’s block. What do I write about? What will my audience be interested in? How can I keep my readers engaged? Following are 5 ways to help overcome the sometimes-frustrating task of blog content curation. Read Industry-related books and articles. This will not only help you learn more about what’s happening in your industry but will allow you to share your learnings with your audience.

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    7. 8 Steps To Create A Successful Content Marketing Program

      8 Steps To Create A Successful Content Marketing Program
      Does your content marketing strategy look very much like this process? You realize your competitors all have a content marketing program, so you decide that you will launch one too. You rush to develop your content strategy, copying everything your competitors are doing. Then you ask one of your marketing managers to take on the […]

      The post 8 Steps To Create A Successful Content Marketing Program appeared first on Marketing Insider Group.

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    8. 6 Content Curation Tips to Captivate Your Target Audience | Right Mix Marketing

      6 Content Curation Tips to Captivate Your Target Audience | Right Mix Marketing

      Content curation is a tricky subject – it seems like a really simple task until you realize that there’s a lot more happening behind the scenes. Most people who aren’t familiar with the concept assume that it only involves sharing posts on social media. This is true enough on a basic level but when you actually look into it, curation requires constant research and learning. There are content curation tools that can pick the content for you but deciding what to post is the hard part.

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    9. Is Pinterest Still Alive & How Are Brands Using It?

      Is Pinterest Still Alive & How Are Brands Using It?

      Is Pinterest still alive?

      With the rise of Instagram, Snapchat, Blab, and other visual social media networks and apps this is a question many marketers and brands may be asking.

      The answer? Pinterest is most certainly alive. And, actually, it’s growing—even it’s not getting as much press as it was getting a couple years ago.

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    10. Top Content Marketers’ Secret Weapon? PPC

      Top Content Marketers’ Secret Weapon? PPC

      Pay per click—a.k.a. PPC.

      It may sound like the opposite of everything we’ve ever learned about content marketing. That’s an inbound marketing tactic that provides value in exchange for more meaningful relationships with audiences, is organic in nature, and therefore couldn’t possibly have anything to do with paid media, right?

      Not so fast.

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    11. Content Marketing Strategy: Welcome to The Jungle

      Content Marketing Strategy: Welcome to The Jungle

      The great news is that content marketing works! The best marketers know this, and are increasing their investment in content to drive leads and revenue. 75% of companies will make this increased investment in the coming year, and the most cunning and clever teams will drive the greatest return from their investment in content marketing strategy: we call these marketers the FOXES.

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    12. Excel at SEO With This 15-Point Plan

      Excel at SEO With This 15-Point Plan

      Search engine optimization (SEO) should be a linchpin in any successful content marketing plan. But with search engines updating algorithms and ranking factors on a frequent basis, how is a mortal content marketer supposed to keep up? Tracy Gold wrote an invaluable Ultimate SEO Checklist in 2014, which did a fantastic job of covering SEO fundamentals from a content marketing perspective.

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    13. 15+ Best Practices And Tools To Create Awesome Visual Marketing

      15+ Best Practices And Tools To Create Awesome Visual Marketing
      When you hear visual marketing, does it make you want to scream and run away? As marketers, we all know that today’s audience needs more than just valuable content that educates and informs. They also want visual content to entertain and delight them. But for marketers who are design-phobes with limited resources, what should you […]

      The post 15+ Best Practices And Tools To Create Awesome Visual Marketing appeared first on Marketing Insider Group.

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    14. What Twitter’s Change in Character Count Could Mean for Social Media Marketers

      What Twitter’s Change in Character Count Could Mean for Social Media Marketers

      Last week, Bloomberg gave digital marketers everywhere a reason to celebrate. Citing a source close to the matter, Bloomberg reported that Twitter will soon stop including photos and links as part of their 140-character limit—giving users the ability to craft longer messages. While Twitter Inc. declined to comment, Bloomberg’s source reportedly said the change would be taking place in as soon as two weeks.

      Cue the music!

      Launch the confetti!

      Let the chanting of “Hooray!” begin!

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    25-48 of 378 « 1 2 3 4 5 ... 14 15 16 »
  1. Feed Your Content Need

    It takes time a lot and energy to find the RIGHT content.

     

    Curata find the content on your chosen topic and intelligently optimizes based on your content needs.

     

    Want to see how Curata and keep your content flowing?

  2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

     

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