1. Articles in category: Best Practices

    313-336 of 377 « 1 2 ... 11 12 13 14 15 16 »
    1. How to decide what to post today using the CIA curation method

      How to decide what to post today using the CIA curation method

      Many people abuse content curation by simply retweeting worthless content:

      In many instances, it is easier to re-tweet something that appears in your newsfeed, even if it’s not that relevant to your industry, than to come up with new material. However, this wastes a valuable opportunity to engage your online stakeholders.

      The Canadian Public Relations Society suggests a CIA framework (not not that CIA), but Current, Interesting, & Applicable methodology to decide what content is worth sharing, posting and curating.

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    2. How to Effectively Curate Content to Appeal to Search Engines

      How to Effectively Curate Content to Appeal to Search Engines

      Eight tips on how to curate content that makes it more appealing to search engines.  Especially in the light of Google's more recent updates such as Panda.  For example here's one recommendation:

      In the wake of the game-changing Penguin update from Google, the words “recent” and “relevant” are practically synonymous. Updating your curated collections on a daily basis is a shrewd SEO move for content curators looking to make a splash.

       

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    3. Does Google work? Or is Blekko's curation model better?

      Does Google work? Or is Blekko's curation model better?

      Search Engine Watch talks about how Google's recent Panda and Penguin updates have not down much to improve the quality of results on the search engine. On the other hand;e rival emerging search engines like Blekko have attempted a crowd curation approach, but's its not clear if that can scale:

      Other search engines like Blekko have taken a different route and have tried to crowdsource content curation. While this works well in a variety of niches, the big problem with Blekko is that this content curation is not too “mainstream” putting the burden of the algorithm on the shoulders of its own users.

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    4. The 3 C’s To Successful Content Curation

      The 3 C’s To Successful Content Curation

      Overview of how curation can be used in any department from Sales, to HR, to IT, to Marketing, to Internal Communications and the Board:

      Learning and Development teams are starting to realise they must evolve to support informal and collaborative learning. But new approaches bring new obstacles to overcome – infrastructure, security, cost, ignorance, apathy and lack of relevant skills for starters. Online curation tools offer a simple, but powerful way to overcome these barriers and start supporting informal learning.

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    5. What is Content Curation: Top 10 blog posts 2012 you can't miss

      What is Content Curation: Top 10 blog posts 2012 you can't miss

      A Content Curator is the person who does the job. Content Curation is very important and it’s a recent trend in the Social Media industry (and other businesses as well). Content Curation helps businesses, bloggers and brands to build their authority. Contents can be articles, blog posts, videos, tweets, RSS Feeds and much more.

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    6. Transform Your Agency into a Content-Focused Newsroom in 60 Days

      Transform Your Agency into a Content-Focused Newsroom in 60 Days

      Advice on how struggling old-world agencies can quickly pivot to focus on content and editorial needs of their customers:

      Your brand narrative simply isn’t enough — customers want information. They want justification. They want value. They want proof.  And brands must sustain the ability to deliver on these needs every day. 

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    7. How much B2B traffic can Content Curation bring to a website? Study finds 464% growth in just 4 months.

      How much B2B traffic can Content Curation bring to a website? Study finds 464% growth in just 4 months.

      This is a very interesting case study by the team at B2B Content Engine on the impact Content Curation has on a B2B web site’s traffic. B2B sites typically have niche audiences which are hard to find from untargetted methods and costly to generate with targeted advertising. What this study shows is that consistent content curation provided not only impressive results on traffic growth but also lead generation conversion at a 12% rate. 

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    8. Most Marketers Are Curating Content, Whether They Know It Or Not

      Most Marketers Are Curating Content, Whether They Know It Or Not

      CMSWire cites Curata's market reports on content curation.  They conclude that regardless of whether you call it curation or aggregation, it has a strong role to play for marketers:

      Overall, if companies are sharing content with the intent of promoting their thought leadership, who are we to complain about what they're calling it? But it stands to reason that, with a little more awareness about what content curation is, those who do it could have access to better tools and best practices — which would help them become more efficient.

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    9. Content Curation: Building Your Brand and Team

      Content Curation: Building Your Brand and Team

      Gregg Freishtat walks through the first two steps of his content curation methodology.  He stressed that while curation is easy to understand at a conceptual level, the key is in the implementation follow through:

      Even if you’re sold on the benefits of content curation for your business, it’s easy to lose your direction when it comes time to implement it.

       

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    10. If curating content is easy, you’re doing it wrong: 5 tips for effective content curation

      If curating content is easy, you’re doing it wrong: 5 tips for effective content curation

      Blog post by Joshua Merritt where he lays out a few best practices for content curation.  He says that content curation should not be easy, otherwise you are not adding a lot of value:

      You don’t go to a museum to look at crap (unless it’s a crap museum)

      As content curation gets more and more popular, many people take the easy way out of just syndicating content through tools like paper.li that simply pipe in and pipe out content without letting the curator be a curator be selective, add their own perspective, and ultimately add value. 

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    11. Content Curation: 5 Tips for Sharing Content Online

      Content Curation: 5 Tips for Sharing Content Online

      Thoughtful article on 5 best practices about content curation including: (1) Identifying a topic, (2) curating from a variety of sources, (3) linking to the original sources, (4) quoting and citing from the source and (5) sharing infographics wisely.  Also gives examples for each for small businesses interested in curation such as: 

      ...a local bakery could curate content from a variety of related sources on a range of topics that their audience might find meaningful, such as party ideas, wedding planning tips, baking best practices, serving ideas, and local events. 

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    12. 3 Steps for Creating Social Content with Usain Bolt-Like Speed

      3 Steps for Creating Social Content with Usain Bolt-Like Speed

      Article describing 3 quick and easy techinques for creating content.

      Digital flyers have made great strides and can now be cross-pollinated nicely with social media. Instead of creating a bland landing page on your blog to announce an event or a product launch, try creating a digital flyer and pushing that out through your media efforts.

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      Mentions: Firefox Blog
    13. 3 Ideas For Using Content Curation To Master "Information Overload"

      3 simple ideas for using content curation from Zerys:

      Any effective content marketing strategy includes efficient content curation, which involves multiple tasks such as researching, creating, writing, editing and other general publishing activities. With all of the content resources available today, it is easy for any content curator to become overwhelmed. Below are three ideas for using content curation to master information overload. 

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    313-336 of 377 « 1 2 ... 11 12 13 14 15 16 »
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    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

     

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