1. Articles in category: News

    73-96 of 442 « 1 2 3 4 5 6 7 ... 17 18 19 »
    1. 3 Keys To Creating Powerful Visual Content Marketing

      3 Keys To Creating Powerful Visual Content Marketing
      Photos. Videos. Infographics. You can hardly find a piece of content without any visuals these days. Words simply are not enough to engage and delight today’s audience any more. And that is where visual marketing comes in. Not sure if you really need visual content? Let’s take a look at the science behind the power […]

      The post 3 Keys To Creating Powerful Visual Content Marketing appeared first on Marketing Insider Group.

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    2. Discover Awesome Content With These 8 Research Tools

      Discover Awesome Content With These 8 Research Tools

      Coming up with high quality content—whether pictorial, video, audio or text—is an unrelenting task. Marketers can always use help generating fresh ideas for powerful, relevant content. 

      From infographics to Slideshares, articles to memes; marketers and bloggers can never have too much help coming up with ideas for compelling, relevant content. However, ideas can be elusive and trending subject matter can be hard to nail down. Tools like Facebook Trending and Google Trends are a good start, but there is goldmine of content research available in lesser-known platforms that don’t have the same brand recognition.

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    3. 4 Things Companies Get Wrong When Hiring Content Marketers

      4 Things Companies Get Wrong When Hiring Content Marketers

      “8 Habits of Highly Successful Entrepreneurs” May 23, 2016 Content marketing has quickly become an essential part of the overall marketing strategy for many of today’s most successful brands. Eight-four percent of top-performing companies are already using it or plan to incorporate content marketing in the near future. But with that widespread adoption comes a great deal of error.

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    4. How to get more leads [and qualified leads] with content curation: 3 foolproof tactics

      How to get more leads [and qualified leads] with content curation: 3 foolproof tactics

      What attracted you to content marketing in the first place? If you’re like most business owners, it wasn’t because you wanted to publish boatloads of content. The real reason you got into this was to build your business. Content marketing was a marketing tactic for you – the purpose was to generate business results. Content marketing can generate plenty of different types of business results. It’s good for website traffic and customer retention. Some companies use it just to build awareness.

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    5. How to Repurpose Your Old Content to Drive More Traffic

      How to Repurpose Your Old Content to Drive More Traffic

      You may have blog posts lying around for years, the kind of blog posts that attracted lots of traffic but have failed to sustain the high volume of visitors over time. You may have other posts that you feel make up some of the best content you have ever produced, only to not attract the amount of traffic you expected. These kinds of posts are prevalent among most blogs and are mostly buried in the archive section, their promise of delivering you great traffic forgotten.

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      Mentions: Blog HubSpot Video
    6. LinkedIn Publishing: 3 Tips for Creating Better Content & 6 Marketers Setting a Great Example

      LinkedIn Publishing: 3 Tips for Creating Better Content & 6 Marketers Setting a Great Example

      Let’s face it, our online audiences are being force fed an incredible amount of content on a daily basis. Sadly, it doesn’t matter if they bookmark or subscribe to blogs, find things in search or locate articles in their Twitter or Facebook feeds; it’s overwhelming.

      And it’s not going to slow down. In fact, 76% of marketers recently surveyed shared that they planned to create even more content in the coming year.

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    7. 11 Tactics To Create Highly Shareable Content

      11 Tactics To Create Highly Shareable Content

      Content marketing is about getting a potential buyer’s attention and turning that engagement into quality leads, with the ultimate goal of converting them into customers. But getting people’s attention is becoming harder nowadays. Why is that? Every minute, more than 277,000 tweets are sent out. 2.46 million pieces of content are shared on Facebook. 204 million […]

      The post 11 Tactics To Create Highly Shareable Content appeared first on Marketing Insider Group.

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    8. 25 Content Marketing Tools To Jumpstart Your Content Marketing Strategy

      25 Content Marketing Tools To Jumpstart Your Content Marketing Strategy

      Creating and finding good, relevant content to share with your target audience is hard work. But thankfully there are lots of great time-saving content marketing tools out there to make this process easier for you. I have listed some of my favorite tools below to help you brainstorm content ideas and put together great content […]

      The post 25 Content Marketing Tools To Jumpstart Your Content Marketing Strategy appeared first on Marketing Insider Group.

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    9. Favorite Content Curation Tips To Wow Your Readers

      Whether you’re a veteran content marketer or a content newbie, you need content curation to support your content marketing plans and improve your business results. Content curation supports your content strategy, your organization’s overarching content vision. It positions your business at the cross-section of your key goals. Additionally, content curation supports your content marketing’s tactical relationship building program.

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    10. Favorite Content Curation Tips To Wow Your Readers - Heidi Cohen

      Whether you’re a veteran content marketer or a content newbie, you need content curation to support your content marketing plans and improve your business results. Content curation supports your content strategy, your organization’s overarching content vision. It positions your business at the cross-section of your key goals. Additionally, content curation supports your content marketing’s tactical relationship building program.

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    11. 3 Top Content Marketing Experts Share Their Best Tips On Content Curation

      3 Top Content Marketing Experts Share Their Best Tips On Content Curation

      Inspired by the term “curator”, typically used in reference to managers of galleries and museums, “content curation” is the act of tactfully collecting and sharing relevant pieces of content related to a niche area or discipline. In 2008, Mark Zuckerberg said that content shared digitally would only double on a yearly basis. It is this trend that marks the real importance of good content curation.

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    12. The 3 Most Effective Content Curation Strategies

      The 3 Most Effective Content Curation Strategies

      When I was working for other companies, figuring out my place in the marketing world, it became clear that I also needed to work on my personal brand (regardless of how much I disliked that term at the time). Every night, I would find the best “underground” content to share on Twitter. I continued at it consistently and the persistence paid off. After a couple of months, I saw steady and healthy growth.

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    13. 50 Top Content Curation Tools: Find, Share the Best Content

      50 Top Content Curation Tools: Find, Share the Best Content

      Content is leading the way in online marketing, and studies show that marketers are creating more content now than ever before. And, because marketers are spending more time creating more content, they want to know that their time is being spent wisely and that they are getting a return that makes all of their time spent creating content worth it. It’s no wonder, then, that marketers are searching for content curation tools to make the process a little easier.

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    14. Why People Share: The Psychology of Social Sharing - CoSchedule Blog

      Why People Share: The Psychology of Social Sharing - CoSchedule Blog

      How do you get more people to share your content? But, perhaps it’s not as complicated as you think. In a fascinating study conducted by The New York Times Customer Insight Group, it was discovered that there are five key reasons people decide to share something with others. This study on the psychology of sharing and word-of-mouth movements uncovers an important opportunity for marketers who want to do a better job growing their audience.

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      Mentions: New York Times Blog
    15. 10 Incredible Sources for Content Curation to Help You Build Your Audience

      10 Incredible Sources for Content Curation to Help You Build Your Audience

      We’ve discussed how important it is to stay active on social media and what tactics increase engagement. I also suggested a few great ways to automate your social media updates, because posting great content on constant basis is very challenging and time-consuming. Now, where do we find all this content to share? How do we know if the audience will like and engage with it?

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    16. Social Media Content Curation Strategy - How to Amplify It

      Social Media Content Curation Strategy - How to Amplify It

      Another angle is that social media content curation actually has SEO benefits. It’s no secret that Google emphasizes the importance of relevant, helpful, and fresh content. The downside is that creating quality content all of the time takes valuable resources, and you may not have the capacity in order to truly enhance your brand’s SEO. Luckily, you can ultimately give your website or social media profiles a boost in the search engines by simply sharing curated content with your followers.

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    17. How to Curate Content for Social Media

      How to Curate Content for Social Media

      Without an effective strategy, curating content for social media can be a time consuming, haphazard affair. (The best marketers use a mixture of 65% created content, 25% curated and 10% syndicated content.) Oren Barzilia, co-founder and CEO of Start A Fire, expounds upon the process to follow to ensure a positive ROI.

      First find good content. There are multiple tools available to expedite this process—such as Curata. Next share and distribute your content on social media: sharing curated content helps maximize your own exposure.

      Then comes content optimization—the process of targeting your audience, the best social networks to use (posting to every social platform won’t help), and when you publish content. Finally comes automation. Notes Barzilia:

      It’s important to automate your distribution, or else you end up spending hours connecting curated content with your audience. Luckily, there are great tools on the market to enhance your distribution and make the process as quick and painless as possible.

      The top three apps to use for distribution and automation of curated social content are Buffer, Edgar, and Hootsuite. These apps take your curation calendar and schedule to the next level and make your content curation efforts much more efficient.

      Content curation software that integrates with multiple social media applications, automatically posts content even when you're not around, and promotes to all of your channels with one click will hugely streamline this process.

      Barzilla's post below details how to amplify your social media content curation strategy, and for a deeper dive on content curation, check out Curata's eBook: The Ultimate Guide to Content Curation. 

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    18. 10 Reasons to Invest in Content Marketing

      10 Reasons to Invest in Content Marketing

      When building out your marketing strategy, the ROI of any initiative becomes a big component of whether you should move forward or scrap it. Many companies and organizations are seeing the benefits of having content marketing in their budget. In fact, 76% of marketers are increasing their investment in content marketing.

      In his post 10 Examples To Prove Content Marketing ROI To Your CEO, Michael Brenner shares many reason why content marketing will net your company a positive ROI. Some of these reasons include

      • Content marketing drives positive brand perception.
      • Content marketing is a more cost-effective strategy to boost organic reach & engagement.
      • Content marketing leads to greater customer acquisition.

      Having a content marketing strategy can enable your company to reach their audience in a whole different level. Check out how to develop and execute your content marketing strategy with our Content Marketing Pyramid Ebook, and see the rest of Michael's examples through the link below.

       

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    19. Content Curation Grows Up: What You Need To Know

      Content Curation Grows Up: What You Need To Know

      If content marketing is a teenager who’s left home, then content curation is its ever-present romantic attachment. Like teenage love, content curation holds a strong sway over content marketing. That’s what happens when you’re in love. Content curation may never reach content marketing’s prominence. But it’s increasingly important to your overall content marketing strategy. It’s not just something that’s nice to have.

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    20. Content Curation Grows Up: What You Need To Know - Heidi Cohen

      Content Curation Grows Up: What You Need To Know - Heidi Cohen

      If content marketing is a teenager who’s left home, then content curation is its ever-present romantic attachment. Like teenage love, content curation holds a strong sway over content marketing. That’s what happens when you’re in love. Content curation may never reach content marketing’s prominence. But it’s increasingly important to your overall content marketing strategy. It’s not just something that’s nice to have.

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    21. 15 Killer Content Curation Tools

      15 Killer Content Curation Tools

      Original content is vital in marketing. But producing original content is a significant investment, and doing so day after day can mean sacrificing other important aspects of your business. Content curation requires a much lower investment and complements original content with wider perspectives from outside your organization, enhancing your thought leadership. 

      Julie Ellis notes that,

      ...the dictionary definition is “to sift through, pull together, and select for presentation.” This is actually pretty accurate. Because when we curate content, we are sifting through related content of others, especially influencers, and sharing that content in several ways—re-posting an article that someone else has written (with their permission), sifting through important content and collecting it for an original post of your own, finding topics and improving what others have written about them, and much more.

      For a detailed guide to exactly what curation is, why it's important, and how to put it to work for you, look no further than The Definitive Guide To Content Curation. Curating is a non-trivial exercise to perform manually, so Ellis details some excellent content curation tools that do the searching work for you in the rest of the article below.

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    22. 15 Killer Content Curation Tools to Keep Your Blog and Social Media Rich

      15 Killer Content Curation Tools to Keep Your Blog and Social Media Rich

      Original content is great. You feel good creating it, and you believe you have something fresh, entertaining, and/or useful for your readers and followers. But here’s the thing: producing that original content day after day means that you may be sacrificing other important aspects of your business to keep your presence up-to-date. If you are not in a position to hire content creators, then you have to find other ways to meet your schedule of postings. Enter content curation.

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    23. Building Love Through Content Marketing

      Building Love Through Content Marketing

      Great content offers marketers an incredible opportunity to build trust with their audience. The best marketers help their audience (i.e., buyers and influencers) solve a problem, improve job performance and/or advance their careers. New technologies are being developed at a blistering pace to help marketers better tap into the power of content marketing. (Learn about the emergence of content marketing platforms.) However, technology can only get you so far. 

      Gini Dietrich, CEO of Arment Dietrich, a leading digital marketing and communications firm, addressed this very dynamic in a recent blog post. In particular, she mentions:

      Technology has allowed us to develop that trust through content marketing and in the way we communicate, but it’s also easier for it to erode if we don’t handle it with care... As much as we’d like to apply science to our communications, it’s nearly impossible to do so. Relationships and brand perception matter. How a product or service makes a customer feel is important. What’s most important, though, is how much trust we create through content marketing.

      One great way to solidify this capability within your content marketing team is to ensure that your staff truly understands the pains, problems and needs of your audience. Dietrich offers up an excellent example from an organization in Omaha, Nebraska which hires only visually impaired people. The business makes a product so intricate, it’s impossible for people with sight to build it because we’re too easily distracted.

      Check out Gini's full post at the link below. In addition, see this 80+ page eBook to further help you build out your content marketing team and develop your content strategy.

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    73-96 of 442 « 1 2 3 4 5 6 7 ... 17 18 19 »
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    It takes time a lot and energy to find the RIGHT content.

     

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    Want to see how Curata and keep your content flowing?

  2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

     

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