1. Articles in category: News

    49-72 of 442 « 1 2 3 4 5 6 ... 17 18 19 »
    1. Content - How to Discover Engaging Content to Share on Social Media : MarketingProfs Article

      Content - How to Discover Engaging Content to Share on Social Media : MarketingProfs Article

      Publishing and sharing informative, engaging content can make a positive impact on your social media marketing strategy, giving your social media pages more credibility. Moreover, you can stay current with industry trends and increase interaction with your audience. Having conversations with your audience is probably the easy part. Finding good content to share with your followers, however, can be a difficult and time-consuming task that can also hinder your other business-related efforts.

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    2. Top Content Marketers’ Secret Weapon? PPC

      Top Content Marketers’ Secret Weapon? PPC

      Pay per click—a.k.a. PPC.

      It may sound like the opposite of everything we’ve ever learned about content marketing. That’s an inbound marketing tactic that provides value in exchange for more meaningful relationships with audiences, is organic in nature, and therefore couldn’t possibly have anything to do with paid media, right?

      Not so fast.

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    3. 10 Must-Do Strategies for Effective Visual Content Curation

      10 Must-Do Strategies for Effective Visual Content Curation

      Visual content is fantastic for building up your content marketing endeavors. Because of this, you might want to curate content from other sites and sources, linking to or providing analysis of visual content from a wide variety of creators in order to supplement your own content. To do so well, remember these ten strategies to get the most out of curated visual content: The trick to successful content curation is having a lot of content to feature on your site.

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    4. Content Marketing Strategy: Welcome to The Jungle

      Content Marketing Strategy: Welcome to The Jungle

      The great news is that content marketing works! The best marketers know this, and are increasing their investment in content to drive leads and revenue. 75% of companies will make this increased investment in the coming year, and the most cunning and clever teams will drive the greatest return from their investment in content marketing strategy: we call these marketers the FOXES.

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    5. 6 tools to extend the life of social media content

      6 tools to extend the life of social media content

      An effective social media marketing strategy is essential for event, meeting and hospitality industry professionals including event planners who work for major corporations, independent meeting planners, caterers, décor specialists and representatives from hotels and other venues. One of the challenges in using social media is that some platforms move faster than others. For examples, on Twitter, the tweetstream is never ending. Only a fraction of followers see each tweet.

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    6. How to Discover Engaging Content to Share on Social Media

      How to Discover Engaging Content to Share on Social Media

      Top Publishing and sharing informative, engaging content can make a positive impact on your social media marketing strategy, giving your social media pages more credibility. Moreover, you can stay current with industry trends and increase interaction with your audience. Having conversations with your audience is probably the easy part. Finding good content to share with your followers, however, can be a difficult and time-consuming task that can also hinder your other business-related efforts.

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    7. Darcee Anne's answer to What are the best content curation tools for daily use? - Quora

      I’m a fan of “winging it” to a certain extent. I subscribe to a number of blogs and newsletter when whence I curate. I also just search for things as I fancy… And then (of course, forgive me) there’s Storyzy (http://try.storyzy.com/ ). We have put a new spin on a tricky technique: reactive marketing. Simply put: insert your brand into the conversation topics of the day by finding & curating news quotes that are brand-relevant. Read more: Turbocharge your campaign using current events

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    8. 7 Content Marketing Lessons Brands Can Learn from Journalists

      7 Content Marketing Lessons Brands Can Learn from Journalists

      Before making my debut in the content marketing world, I was a journalist living out her days at coffee shops, city council meetings, ribbon cuttings and community gatherings. The daily grind was grueling at times, but it was also exciting. The prospect of breaking news always kept me on my toes and every day I worked to give my readers the latest and greatest news and information. And of course, I aimed to deliver that news and information before the competition.

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    9. Time to Up Your Visual Content Curation Game

      Time to Up Your Visual Content Curation Game

      We all know that a picture is worth 1,000 words. And you've probably seen these two quotes floating around the internet on your travels: "The brain processes images 60,000 times fast than text," and, "90% of the information transmitted to the brain is visual."

      While the first saying is a useful aphorism, no research has been found that backs up the latter two quotes. It's a good reminder that just because something's been repeated often on the internet, doesn't mean it's true.

      Now this doesn't mean having great images isn't important—it just means to be skeptical and check your sources when reading online. Creating high quality original images is important! But it's a fairly expensive, time-consuming endeavor. For this reason, it's useful to supplement your own content by curating visual content from a wide variety of other sites and sources, linking to them and providing analysis of the images.

      Aaron Agius at Business2Community writes:

      Through pointing people in the right direction and adding your own commentary, you’ll be able to grow your own content marketing efforts whilst establishing your brand as knowledgeable in the field. 

      For a bunch of great tools to quickly and effectively curate both visual and written content, Content Curation Tools: The Ultimate List is an invaluable resource. For ten great strategies for curating visual content alone, Aaron's post below has got you covered.

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    10. Smart Ways to Snag Earned Media

      Smart Ways to Snag Earned Media

      A sound content marketing strategy requires owned, earned and paid media coverage, but earned media too often gets overlooked. Probably because it's harder to control: paid and owned media involve your own dollars being spent on your own website, blog(s) social media accounts, and PPC campaigns, while earned media is free.

      But earned media gives you the credibility of a tacit, if not explicit endorsement from someone not on your payroll who believes enough in your products, services or insights to mention, quote, or promote your brand’s content. As Brian Kolb at the Content Marketing Institute points out, it also helps you reach a wider audience of people who may not know about you, but could benefit from your content, products, or services.

      In a blog post you can read in full via the link below this article, Kolb details three methods for generating earned media: cultivating influencer marketing, participating in industry trade shows, and engaging your fans and advocates. He argues:

      Earned media should have an important place in your content marketing strategy. That way you’re not just hoping others will find and talk about your brand. You are deliberately and strategically taking the steps to make this happen. As your efforts begin to bear fruit, you’ll start seeing measurable results that will boost your web traffic, search rankings, leads, sales, and brand equity.

      With a documented content marketing strategy it's easier to incorporate earned media into the mix; this infographic provides a strategy starting point.

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    11. 7 Ways to Ensure You Maximize Your ROI From Content

      7 Ways to Ensure You Maximize Your ROI From Content

      Just because a piece of content gets thousands of views or hundreds of social shares doesn’t mean that it produced a positive return on investment (ROI). You could spend $100,000 on the most spectacular piece of content on how to pet a cat. It’s very unlikely that it would ever make you anywhere close to that amount back. Content marketing is only effective if it’s profitable.

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    12. 15+ Best Practices And Tools To Create Awesome Visual Marketing

      15+ Best Practices And Tools To Create Awesome Visual Marketing
      When you hear visual marketing, does it make you want to scream and run away? As marketers, we all know that today’s audience needs more than just valuable content that educates and informs. They also want visual content to entertain and delight them. But for marketers who are design-phobes with limited resources, what should you […]

      The post 15+ Best Practices And Tools To Create Awesome Visual Marketing appeared first on Marketing Insider Group.

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    13. Why Data-Driven Marketing Is The Next Big Thing

      Why Data-Driven Marketing Is The Next Big Thing
      The average click through rates for display advertising is now at a disappointing 0.06%. And with the rise of social media and new technologies like ad blockers, more and more brands are finally embracing and shifting their investments to content marketing. More companies are realizing the need to become publishers to reach, engage and convert […]

      The post Why Data-Driven Marketing Is The Next Big Thing appeared first on Marketing Insider Group.

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    14. How New SaaS Companies (& B2B Startups) Should Be Using Content Marketing

      How New SaaS Companies (& B2B Startups) Should Be Using Content Marketing
      CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Why? Because it works.   Content improves customer and brand relations. It can influence purchasing decisions. It can rank in the search results and drive qualified traffic to your site. It can encourage people to link back to […]

      The post How New SaaS Companies (& B2B Startups) Should Be Using Content Marketing appeared first on Marketing Insider Group.

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    15. How To Curate Content, The Proper Way

      How To Curate Content, The Proper Way

      There’s a story about Thomas Edison and soup that I’ve always remembered. It goes something like this: When Edison met a potential hire, he would simply invite them to have a bowl of soup with him. If they added salt to their soup without first tasting it, they were immediately disqualified. That was the interview. His work couldn’t afford to have decisions made on assumptions.

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    16. Let's Be Clear on Content Creation vs. Content Curation | Agorapulse

      Let's Be Clear on Content Creation vs. Content Curation | Agorapulse

      Content Creation versus Content Curation … which is best for your brand? This is the hot debate raging in the marketing world. Content Creation is the process of creating your own content from scratch and marketing it to your followers or subscribers. Content Curation is the process of gathering existing information like blogs, social media posts or, ebooks relevant to a particular topic and sharing it with your brand’s followers.

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    17. The Best Research Tools for Finding Kick-Ass Content

      The Best Research Tools for Finding Kick-Ass Content

      From infographics to Slideshares, articles to memes; marketers and bloggers can never have too much help coming up with ideas for compelling, relevant content. However, ideas can be elusive and trending subject matter can be hard to nail down. Tools like Facebook Trending and Google Trends are a good start, but there is goldmine of content research available in lesser-known platforms that don’t have the same brand recognition.

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    18. How To Beat Your Competition At Content Marketing

      How To Beat Your Competition At Content Marketing
      Everyone wants an edge over their competitors. Small businesses need it to survive and thrive in today’s tough market. Even large, established brands need it to continue to win new business. Having a good product and providing great customer services simply are just not enough anymore. You need to know what your competitors are doing […]

      The post How To Beat Your Competition At Content Marketing appeared first on Marketing Insider Group.

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    49-72 of 442 « 1 2 3 4 5 6 ... 17 18 19 »
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