Content marketers are often writers at heart, not designers or illustrators, which may be why there's such an industry-wide focus on text. However, barely a week goes by without another report detailing the importance of visual content.
Just last week Mary Meeker published her Internet Trends of 2016, and Tereza Litzsa draws attention to some interesting stats regarding the increase of visual content, and how it affects communication, marketing and ecommerce.
The new Generation Z coming up after Millennials is even more digital aware, she notes, and prefers visual content over written text. Litsa writes:
It’s not a coincidence that the most popular social networks rely on visual content, with the right type of content affecting users’ engagement. Facebook is the clear winner both in popularity and engagement among millennials, with Snapchat and Instagram following it.
Litsa goes on to detail a variety of insightful stats about visual content from Meeker's report, including how Pinterest is the best example for brands of how visual content can increase purchase intent. Litsa's full piece—accessible via the link below—really reinforces how a strong visual component should be a foundational part of any comprehensive content marketing strategy,