1. Articles in category: News

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    1. Content Curation - 9 Top Tools To Boost Your Online Influence, Authority And Visibility

      Content Curation - 9 Top Tools To Boost Your Online Influence, Authority And Visibility

      Content Curation - 9 Top Tools To Boost Your Online Influence, Authority And Visibility Written on the 22 June 2016 by Charles Allen The easiest way to create content? Curate it. And in the process, build your online influence, authority, and visibility. Content curation is becoming an increasingly essential component of effective content marketing. The truth is, it's nigh on impossible to create all the content yourself that you need in order to sustain and build your online visibility.

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    2. 8 Smart Social Media Platform Marketers Creating Awesome Content

      8 Smart Social Media Platform Marketers Creating Awesome Content

      There is an art to planning and executing on a successful social media marketing strategy. Social algorithms are constantly evolving, new networks popping up and users are adapting the way that they use social platforms.

      Keeping up with a steady and quality publishing schedule and engagement strategy for social media is no easy undertaking. To find relief, marketers have begun taking advantage of the many social media monitoring and publishing tools available on the market today.

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    3. Content Curation Fatigue

      Content Curation Fatigue

      Content curation fatigue (C.C.F.) is a serious ailment developed by the over-saturation of curated content within one’s Twitter feed, and it’s something that I’ve been experiencing as of late. Depending on its execution, content curation on social platforms can be a great way to bring value to your audience; it can also be a lazy tactic used to keep social feeds active. The latter is a big problem.

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    4. 15 Cheat Sheets Every Successful Digital Marketer Needs

      15 Cheat Sheets Every Successful Digital Marketer Needs
      It’s not easy being a digital marketer today. You need to know and do everything from content strategy to writing and editing, SEO, social media marketing, analytics and so much more. So how do you stay on top of it all? Here are 15 cheat sheets that will make your life easier and help you […]

      The post 15 Cheat Sheets Every Successful Digital Marketer Needs appeared first on Marketing Insider Group.

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    5. Why You Need a B2B Sales Content Strategy

      Why You Need a B2B Sales Content Strategy
      If you sell the way you did 10 years ago, you don’t need a sales content strategy. There’s little strategy required to tell people about your company, products, features — just don’t forget those benefit statements! But if you’ve truly adopted a customer-centered sales philosophy you know you have new requirements. The new realities of […]

      The post Why You Need a B2B Sales Content Strategy appeared first on Marketing Insider Group.

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    6. 7 Reasons You’Re Not Getting The Most Out Of Customer Facing Content

      7 Reasons You’Re Not Getting The Most Out Of Customer Facing Content

      Missing or under-performing customer facing content has a significant impact on strategic business objectives: new customer acquisition and organic revenue growth, sales and marketing productivity and efficiency for lower selling costs, data acquisition and customer experience. B2B lead generation and conversion rates are universally below expectations. Late stage content in sales cycles hasn’t evolved to […]

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    7. How to Measure Content Curation ROI

      How to Measure Content Curation ROI

      As B2B marketers mature in their content marketing efforts, they're starting to look more closely at the tactics they use. They know content curation is a big part of their programs, and they are starting to dial in the right mix of created/curated/syndicated content. (According to Curata, most marketers are using a 65%/25%/10% mix.) One of their biggest challenges is measuring their content curation ROI, since they're sharing content created by others.

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    8. How to Post Curated Content Across Multiple Social Platforms : Social Media Examiner

      How to Post Curated Content Across Multiple Social Platforms : Social Media Examiner

      Content curation plays a key role in keeping your social profiles and pages active, and your audience satisfied. In this post I’ll show you how to quickly and efficiently post curated content across all of your social networks using Sendible with Feedly and Zapier. There are several reasons why I chose Sendible out of all of the other social media management tools available. First, you’re able to create multiple queues to ensure that updates go out at the best times for your audience.

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    9. Content Curation: Why Sharing Other People’s Solutions is Essential to Your Own Success

      Content Curation: Why Sharing Other People’s Solutions is Essential to Your Own Success

      Last year, for the first time, content curation and aggregation (38%) outpaced content creation (34%) as the “top investment area” for online marketers. Why? Because content curation is big business. And not just in the world of marketing … but everywhere. Take, for example, the news. Late last year, the Observer dramatically proclaimed, “The Homepage is Officially Dead.” As evidence, Jeff Jarvis presented The New York Times’ recent revelation t...

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    10. 11 Content Curation Tools Every Marketer Needs

      11 Content Curation Tools Every Marketer Needs

      I love Twitter. It’s my gateway to the Internet. But when days are busy, I can’t always keep up with my stream of 1,400+ accounts. And yeah, I get a little FOMO ("fear of missing out") when I can’t troll my streams on the regular. Fortunately, content curation has all but saved me from Twitter FOMO. As a salve, I’ve subscribed to Dave Pell’s “Next Draft” and it provides me with the day’s most noteworthy news that I otherwise would’ve discovered on Twitter.

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    11. From Content Creation to Content Curation: The Importance of Curation ~ Stephen Downes

      From Content Creation to Content Curation: The Importance of Curation ~ Stephen Downes

      I don't consider what I do in this newsletter to be content curation, but other people do. Either way, I do consider it to be a form of online teaching and learning. hence the relevance of this article. "Content curation focuses on the accuracy, relevance, usefulness, value, and other aspects of knowledge assets," writes Marc Rosenberg. "Curators are less focused on finding more content than they are on making sure what they have is the right content." Fair enough.

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    12. Marc My Words: From Content Creation to Content Curation: The Importance of Curation by Marc Rosenberg : Learning Solutions Magazine

      Marc My Words: From Content Creation to Content Curation: The Importance of Curation by Marc Rosenberg : Learning Solutions Magazine

      Think about public or school libraries. How do they manage not to burst at the seams each year as they add more books and other resources? You might suggest that much of the collection will be digitized, thus enabling more content to be stored in the same space. While this is true, it is overly simplistic. The key is determining what content to keep, what to update, and what to throw away. Librarians continuously cull, or weed, their collections. They toss out old books to make room for the new.

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    13. 10 Killer Social Media Advertising Hacks For Content Marketers

      10 Killer Social Media Advertising Hacks For Content Marketers

      Let’s start with the bad news first. It’s tougher than ever to get content noticed.

      Changes to Google search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search costs per click (CPCs) are at all-time highs in established markets.

      Organic reach in social media? It’s pretty much dead. Half of all content gets zero shares, and less than 0.1 percent is shared more than 1,000 times.

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      Mentions: Curata
    14. 5 Tips to Help with Blog Content Curation

      5 Tips to Help with Blog Content Curation

      It happens to the best of us. We sit down to create a blog post or article but are faced with writer’s block. What do I write about? What will my audience be interested in? How can I keep my readers engaged? Following are 5 ways to help overcome the sometimes-frustrating task of blog content curation. Read Industry-related books and articles. This will not only help you learn more about what’s happening in your industry but will allow you to share your learnings with your audience.

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    15. 8 Steps To Create A Successful Content Marketing Program

      8 Steps To Create A Successful Content Marketing Program
      Does your content marketing strategy look very much like this process? You realize your competitors all have a content marketing program, so you decide that you will launch one too. You rush to develop your content strategy, copying everything your competitors are doing. Then you ask one of your marketing managers to take on the […]

      The post 8 Steps To Create A Successful Content Marketing Program appeared first on Marketing Insider Group.

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    16. “Your Content Can Change People’s Lives” – Neil Patel on the Power of Interactive Content

      “Your Content Can Change People’s Lives” – Neil Patel on the Power of Interactive Content

      Successful content campaigns increasingly have a common element: engagement. The more engaging your content, the more stimulated your audience. The more stimulated and engaged your audience, the faster you’ll reach your marketing goals. Easy, right? But when your audience is inundated every day with attention-seeking material through social, email, their own browsing searches, and the […]

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    17. How To Build An Audience Using Content Curation | Crate

      How To Build An Audience Using Content Curation | Crate

      How To Use Content Curation To Build A Passionate Audience Before You Launch Launching a startup with an existing audience is an unfair advantage. What if I told you: this is an advantage you can have as well? You’d likely want to hear how… Luckily for you, in this blog post – that’s exactly what I’m going to share. I’m going to talk about an approach that many startups and founders have used to build an audience before they actually launched.

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    18. How To Build An Audience Using Content Curation | Crate

      How To Build An Audience Using Content Curation | Crate

      How To Use Content Curation To Build A Passionate Audience Before You Launch Launching a startup with an existing audience is an unfair advantage. What if I told you: this is an advantage you can have as well? You’d likely want to hear how… Luckily for you, in this blog post – that’s exactly what I’m going to share. I’m going to talk about an approach that many startups and founders have used to build an audience before they actually launched.

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    19. The Rise of Visual Content Marketing

      The Rise of Visual Content Marketing

      Content marketers are often writers at heart, not designers or illustrators, which may be why there's such an industry-wide focus on text. However, barely a week goes by without another report detailing the importance of visual content.

      Just last week Mary Meeker published her Internet Trends of 2016, and Tereza Litzsa draws attention to some interesting stats regarding the increase of visual content, and how it affects communication, marketing and ecommerce.

      The new Generation Z coming up after Millennials is even more digital aware, she notes, and prefers visual content over written text. Litsa writes:

      It’s not a coincidence that the most popular social networks rely on visual content, with the right type of content affecting users’ engagement. Facebook is the clear winner both in popularity and engagement among millennials, with Snapchat and Instagram following it.

      Litsa goes on to detail a variety of insightful stats about visual content from Meeker's report, including how Pinterest is the best example for brands of how visual content can increase purchase intent. Litsa's full piece—accessible via the link below—really reinforces how a strong visual component should be a foundational part of any comprehensive content marketing strategy

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      Mentions: Cisco Instagram Video
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    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

     

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