1. Articles in category: News

    433-442 of 442 « 1 2 ... 16 17 18 19
    1. The Next Big Thing? Social Lead Curation

      The Next Big Thing? Social Lead Curation

      Tammy Kahn Fennell reports on a new tool MarketMeSuite that let's you curate social media channels:

      MarketMeSuite Version 4 takes a different approach to Social Media Management, Monitoring, and Marketing. It feeds everything through what we are dubbing the "Social Inbox" so that you can filter, manage, engage, store -- in a word "Curate" your social world.

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    2. How Users Find, Interact with Online News on Social and Media Channels

      How Users Find, Interact with Online News on Social and Media Channels

      A older but relevant 2011 article based on a Pew Internet Report on how online consumers interest and consume online news.  The article explores consumption patterns of news on both traditional media sites such as CNN and New York Times (NYT), as well as, consumption through news feeds on social networks such as Facebook and Twitter.  For marketers, the article suggests segmenting casual and power news readers and targeting them differently:

      By identifying casual versus power users, organizations can start to segment user behaviors as they relate to traffic, social media and advertising. Once identified, businesses can start to experiment with their marketing strategies to see how they can begin to cultivate loyalty and valuable transactions.

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    433-442 of 442 « 1 2 ... 16 17 18 19
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