Blogging is on the rise. 47 percent of buyers viewed three to five pieces of content before engaging with a sales rep in 2016.
According to Blogherald Blogger, a big mistake content writers make is audience targeting.
This isn’t a reflection of your personal ability or your potential; you may be a talented writer and an insightful web designer, but if you don’t know how to target an audience, how to build reader loyalty, and how to consistently offer better content over time, you won’t be able to succeed.
Blogherald Blogger suggests improving your targeting by learning from other creators: read blogs about blogging, successful blogs in your industry, and writing by industry influencers.
While this is important, it's critical to understand that original ideation and analytical thinking can also benefit your blog. Here are other things you can do to quickly improve your blog:
- Hire an outside content writing service
- Complete a content audit to analyze gaps and understand what's worked in the past
- Create a blog promotion and distribution strategy to ensure your articles are working for you as hard as they can
- Optimize your blog posts for SEO to improve your Google keyword rankings and increase organic traffic
For more tactics on improving your blog, check out Blogherald Blogger's complete article below.