1. Articles in category: Exclusives

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    1. 6 Leaders in Content Marketing

      When it comes to diving into the world of content marketing, you don’t have to go it alone. There are people who have come before you, learning what works and what doesn’t. Because they are content writing masters, not only can you gain tips and tricks while reading their blogs, you can see examples of their work. Learn from these experts to increase the success of your online marketing techniques. Aaron Wall, SEOBook - After 10 years of being a self-taught search marketer and self-made entrepreneur, Aaron Wall now teaches others through the Internet Marketing Training Forum at SEOBook.com. He has a deep understanding of web marketing, campaign development, analyzing behavior and predicting future trends. Wall, and several of his websites, have been mentioned in marketing publications like Slashdot, TechCrunch, The Wall Street Journal, Wired, USA Today, BusinessWeek, Time Magazine, MSNBC, The Guardian and more. With a resume like that, he slides right in to this list of content marketing leaders. Brian Clark, Copyblogger.  Brian Clark is founder of Copyblogger and CEO of Copyblogger Media. He was at the forefront of developing ways to generate interest and profit from online content. Clark is most well known for his blog, the Copyblogger, which has about 150,000 subscribers. He developed the Teaching Sells training product with colleague Tony Clark. He also helped create the popular Thesis theme for WordPress. He or his blog have appeared in Advertising Age, the Guardian, Technorati, Performancing and BusinessWeek. He has become one of the most respected and well-liked figures of the blogosphere. Jackie Huba. As a speaker and a business advisor, Huba has worked with thousands of businesses at association conferences such as Microsoft, Ulta, Discovery Education, Yahoo and Verio. In 2008, she and Ben McConnell founded the Society for Word of Mouth, a free social network for true believers of word of mouth. The “society” aims to provide a resource for making word of mouth fundamental to any organization. She is also the writer of the popular Church of the Customer blog. Jason Falls. Jason Falls is a leading educator, public speaker and thought leader in the world of public relations, digital marketing and social media, known for his insights, sharp wit and brutal honesty. His blog, Social Media Explorer, is a top resource for observations, opinions and data about social media marketing, online communications, branding and more. The blog ranks consistently in the top 25 of the Advertising Age Power 150 Marketing Blogs. It even reached the top spot on the list for several weeks in 2009. Rebecca Lieb. Rebecca Lieb is a columnist, journalist, author, speaker and the Altimeter Group's digital advertising/media analyst. She previously served as vice president at Econsultancy and was also VP and editor-in-chief of The ClickZ Network for over seven years. Her book, “The Truth About Search Engine Optimization,” became an immediate best seller on Amazon. She published her second book, “Content Marketing,” in September of this year. She writes the Rebecca Lieb blog ...
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    2. Recent Announcement from Big Name Curators Demonstrate the Key to the Future is to Curate Content

      Big companies are making clear what we’ve been talking about for a while now: content curation is the best way to ensure that timely, relevant information reaches consumers through the clutter of the online world. Several media giants (Yahoo, WSJ, NYTimes, GMA) known for their reliable information are looking to curation as a way to ensure they continue to be a trusted source in the future.
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    3. New HiveFire, Inc. Ebook - The Open and Shut Case for Content Curation

      New HiveFire, Inc. Ebook - The Open and Shut Case for Content Curation
      We're please to announce our new eBook The Open and Shut Case for Content Curation has just launched this morning. This ebook provides the evidence that content curation is a cost-effective and efficient way to generate more business for your organization. The ebook contains customer testimony and examples of the benefits of content curation - focusing on providing tangible examples of successful curation and the facts to prove it. Download your copy today and let us know what you think by posting a comment below.
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    4. Upcoming Webinar Featuring Pawan Deshpande and Burt Herman

      Upcoming Webinar Featuring Pawan Deshpande and Burt Herman
      I'm happy to annouce that registration is open for our upcoming webinar 5 Tips for Old World Story Telling in Today's New World with Pawan Deshpande from HiveFire, Inc. and Burt Herman from Storify providing their unique perspectives. There will also be a short Q&A with both Pawan and Burt after the webinar.
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    5. Curation at Content Marketing World 2011 - What you missed

      Curation at Content Marketing World 2011 - What you missed
      Content Marketing World 2011 just wrapped up in Cleveland yesterday. On day one and day two, there was not a lot of talk about content curation as a content marketing strategy, but on Thursday, it came out in full force, over and over again. Here's a snapshot of what was said, and what you missed if you weren't there. Content Marketing World 2011 just wrapped up in Cleveland yesterday.  On day one and day two, there was not a lot of talk about content curation as a content marketing strategy, but on Thursday, it came out in full force, over and over again.  Here's a snapshot of what was said, and what you missed if you weren't there. “ Curation is just editing. Why do we have to rename everything? #CMWorld #geeksareinheritingtheearth spafax_arjun September 8, 2011 Initially, there was a lot of confusion over what Content Curation is, and what it is not.  As seen above, Arjun Basu, the Content Director of Spafax, questioned the difference between curation and editing. However, there were a number of speakers who outlined the definition of content curation - the process of continually finding, organizing, and sharing the best and most relevant content on a specific topic or issue, and how this differs from editing content.   Curation and editing share many attributes in that an expert is reviewing a body of content that someone else produced and producing a final result.  There are many difference though.  For starters, an editor is modify the original work of a content producer, but the role of a curator is quite different.  The curator does not modify any original work, but rather is responsible for selecting original work and annotating the work without modifying the original. “ Content Curation is not piracy. It is not regurgitation. It is finding, grouping, organizing, and sharing. #cmworld marsinthestars September 8, 2011 Many people often confuse content curation with piracy or regurgitation.  In my presentation Constructing a Powerful Content Curation Formula for Your Brand, I reviewed how content curation differs from aggregation, why it is not piracy, content farming, or regurgitation of content.  Content curation requires you to abide by a set of ethics where you always cite sources, link to original content, and only reproduce a small portion of the original content.  Most importantly, content curation is a very human process with a curator in the middle, not an algorithm.  “ Content curation shouldn't push brand messaging. That's what content creation is for. #cmworld TrueDigitalCom September 8, 2011 Unlike other forms of content marketing, where are marketer is tasked with producing all the content, content curation is unique in that curation relies content produced by people outside of an organization.  As a result, brands need to think beyond their own messaging and even possibly include content about their competitors if they want to become the go-to brand.   “ Congrats to @barbragago on her content curation preso today at #CMWorld. http://t.co/8PeY5Z0 via @jchernov #B2B abneedles September 8, 2011 ...
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    6. You Have Questions…We Have Answers: Future M’s Minute to Win It Curation Edition

      You Have Questions…We Have Answers:  Future M’s Minute to Win It Curation Edition
      Content curation is a hot topic at the moment.  Blogs and Twitter feeds are exploding with discussion about this up-and-coming way to find, organize and share content to support marketing objectives. It seems that everyone in the marketing space is talking about it.  What is curation exactly?  What is the best way to use it?  These and similar questions overload message boards, and now is the chance to get the answers. During Future M, a community-driven, week-long series of events where the freshest thinkers in marketing, media and technology will discuss what the future holds, it seems only appropriate that content curation be top of mind.  Come September 15th, the Hill Holliday office will be turned into a real live Minute to Win It Curation Edition competition hosted by the team here at HiveFire.  The show will feature experts from the local marketing community—including Pawan Deshpande (HiveFire CEO), Mike Dyer (Hill Holliday Senior Vice President and Co-Director of Content) and Chuck Eberl (Connance CMO)—answering questions every new content curator wants to know.  The event is a play off of the popular TV game show and the contestants will race against a 60 second clock to answer YOUR questions.  The experts will compete alongside a lucky audience contestant selected from the attendees at the event.  Marketing Profs' managing editor Matt Grant will emcee the evening, and the Boston Globe’s assistant business editor, Michael Warshaw will judge the contestants after each round to determine who the top expert is.  It will be fast, fun and best of all, teach you all you need to know about content curation, but in order to make this fantastic event happen, we need some help.  What questions do you have for the experts?  Is there something you have been wondering about content curation?  Do you want to try to stump the panel?  Whatever your motives are, we want to hear from you!   You can comment on this blog below with your questions or tweet @getcurata using #M2WCurata.   Here’s your chance to finally get in on the curation discussion and have your question answered at the event. 
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    7. Do You Speak Content Curation?

      Do You Speak Content Curation?
      When the topic of content curation is raised in the office, at networking events, or most importantly in the boardroom, do you have the information and knowledge to speak confidently? As more and more brands turn to content curation to elevate their content marketing strategy and drive results, businesses need a resource that understands the who, what, when and where of content curation.   The challenge for marketers seeking information is that as content curation continues to evolve, there is not one singular destination to consume all the essential intelligence. Until now. Curata has curated a list of some the most important content curation information marketers need to know to develop the Content Curation Glossary.  Visit getcurata.com to view the glossary and become the resource in your office who can really speak content curation.
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    8. 3 Ways Content Curation Drives Sales

      3 Ways Content Curation Drives Sales
      While it’s great to place a company’s name in front of prospects, if the exposure doesn’t drive more sales, the results weren’t worth the effort. After all, the desired outcomes of good marketing are: lead generation sales customer retention There’s a direct link between those revenue oriented goals and content curation. Content curation sends information to an audience over a variety of channels, matching message delivery methods to those most likely to engage and purchase. Focused online marketing performed in this manner has been known to vastly increase lead generation and sales. Here are 3 Ways Content Marketing Drives Sales: 1. Expand your audience.Buyers are doing more online research before making a purchase than they ever have before. And why not? All the information in the world is now at their fingertips. Informative, compelling content that is easily available and shareable not only works to a brand’s credibility, but it helps widen the net to bring resource and solution rich information to a larger audience. 2. Finesse the decision process.No two prospects are exactly alike. Content curation should address the different personalities and engagement levels involved in the decision-making process of a purchase. Diverse content appeals to diverse individuals, making it easy to address various prospective customer segments simultaneously. It allows for a company to structure new or existing content so it can be presented to customers at the right time for maximum impact. Additionally, effective content strategies help to propel prospects along the path through the sales funnel until they end up ultimately as a satisfied customer. 3. Roll with the punches.Content curation and content marketing allows brands to respond quickly to changing environments and situations. As the economy, market conditions, motivations and needs of prospects change, so too can the messaging. This can make for a steady sales flow as appeals to consumers can shift message focus as quickly as you’re able to publish new content and share it via social platforms. Assembling the right information in consumable formats within the framework of the sales cycle allows businesses to leverage content in innovative ways that aid in lead generation and customer retention. The ways content marketing can make your brand’s name memorable are only limited by how what you’re willing to invest in it. Discover how Curata has helped other brands translate content marketing into new revenue streams by downloading one of our case studies.Ready to begin? Start your free 30 day trial today.
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    9. SXSW: Content-Savvy Submissions

      SXSW: Content-Savvy Submissions
      Although SXSW 2012 is still months and months away, we are already growing so excited that we can hardly contain ourselves! We can’t seem to read enough of the hundreds of panels proposed and currently open to public voting via PanelPicker. Our own panel, Overthrow the King! Democratizing Marketing’s 3C's, which focuses on the importance of context and audience experience as the true tickets to content-royalty, is quite obviously our favorite…but, here are a few more submissions that caught our eye: 1. #ContentChaos; Sifting Trends for Inspiration; We like this panel, which asks whether large amounts of web content is helping or hurting, because it asserts the importance of creativity in a brand-audience relationship. Mixing original content and third-party, curated content is the ideal combination for marketers that want to insert their own opinions and thought leadership into content marketing programs.2. Branded Content: The Next Wave; Last year, our SXSW panel focused on the role of branded content. This proposed panel is the next generation! We would love to see how the role of branded content has evolved throughout the course of another year.3. Your Content SUCKS; While “King Content” (as we assert in our own panel) is a common term, this panel cleverly mentions that only GOOD content can be crowned king. Finding and creating timely, relevant content can be tough; we’d love to see this panel explain how to do it best. We encourage you all to vote! And, if you think we’ve missed a great SXSW Interactive panel, comment here and let us know. We’d love to hear your thoughts.
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    10. Marketing Trends Survey - 3 minutes of your time

      Marketing Trends Survey - 3 minutes of your time
      Curata is conducting a survey to determine upcoming marketing trends and we need your help. We are looking to gain insight into your content marketing plans and it will only take 3 minutes of your time. The entire survey will take less than 3 minutes to complete and is completely confidential. All qualified participants will be entered to win a free iPad. You’ll also have the option to receive a complete report of the results. Take our survey. or copy and paste the link below: https://www.surveymonkey.com/s/B2BTrends2011
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    11. Please vote for Curata's Panel at SXSW 2012: Overthrow the King Democratizing Marketing's 3 Cs

      Please vote for Curata's Panel at SXSW 2012: Overthrow the King Democratizing Marketing's 3 Cs
      We have submitted our freshest, most exciting idea for this year’s South by Southwest (SXSW) Interactive…now it’s your turn! The annual must-attend event for next-generation marketers, held in Austin, Texas will feature the top panels submitted and then voted upon via PanelPicker by the public. Last year, with your help, we were chosen to host our session, Brave New World: Debating Brands’ Roles as Publishers (which drew a standing-room only crowd). We hope to have this opportunity again! The event is highly community-driven. Your votes will count towards 30% of the total selection process. The panel we proposed, Overthrow the King! Democratizing Marketing’s 3 C’s, is described below, and focuses on marketing’s evolution into a context-based, 360-degree customer experience. The step-by-step voting process is super fast and easy; we’d love your support.
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      Mentions: Obama Austin Texas
    12. Content Curation is the Ultimate Engagement Tool

      Content Curation is the Ultimate Engagement Tool
      Content Curation is the Ultimate Engagement ToolLook here! Fire! Now that I have your attention…now what? Marketers know that grabbing someone’s attention is one thing, maintaining it is a whole other. Consider this, the average person’s attention can be held for eight minutes before drifting off onto another topic. That stat may seem daunting enough for marketers, but then you have to remember that 1.6 million posts and 60,000 websites are added to the web every day. With the constant stream of information available online, how do you keep anyone engaged with your brand?The answer is far simpler than you think; you keep them interested by talking about topics that are important to them. Content curation is a great way to find the content that resonates with your target audience and keeps them engaged.Here are just a few ways content curation leads to an engaged audience. Timeliness – Topics and trends move quickly. Talking about and sharing the latest news teaches your customers and prospects to turn to your brand to stay informed. By demonstrating that your business is in tune with industry developments, you also establish brand trust with your audience. Insight – Keep your audience interested by adding your insight and perspective to curated content. Prospects want to know what you think of the latest trend. Customers need to understand your opinion to changes in the marketplace. Voice your opinion and begin dialogue. Interactivity – Finding quality content that speaks to your audience and brand is a tall order. So imagine being able to reinvest that research time into interacting with your customers and prospect. Content curation streamlines the process of finding and publishing valuable content, allowing marketers time to interact by asking questions, taking polls and gathering Consistency – How many blogs do you read that publish a post just once every 2 months? Or how many websites do you visit regularly that haven’t been updated in years? To engage your audience you need consistency. By consistently publishing quality content your brand sets the expectation with your audience that you are present and active. If you’re interested in learning more about the benefits of content curation or to learn how to get started, we encourage you to visit us online and try our 30 day free trial.
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    13. Content Curation: 6 Tips for Getting Started

      Content Curation: 6 Tips for Getting Started
      Search engines are invaluable to web researchers, marketers and the general public. Sometimes, though, search results can be off-target for what you’re really looking for. Content curators are there to sift through the masses of Internet information to find relevant and usable content. They organize that information and categorize it for the people who would be the most interested in it. They also cultivate it in one place so its easier to find. This should be of particular interest to marketers trying to draw consumers to their brand, as the possibilities for explaining its value are nearly endless and can target a range of markets categories. Here are some helpful tips for getting started with content curation: Use SEO.One of the most important aspects of good content marketing is that it must be easily found. Search engine optimization (SEO) can help with that. Figure out what key words are trending in search (Google Trends is a good tool for this) that are relevant to your brand and use them strategically throughout your website, blog postings and other content generation initiatives. Broaden Your Topic.Think outside the box when determining how to attract not only current customers but potential new ones to your content. Different types of content can attract different people. Thinking outside of your standard topics can also help position you more effectively for a new audience. Use content to help provide angles and information about the topic and drive customers to your brand. Develop Resources.How do you know what topics are front of mind for your target audience? Unless you have invented the 30 hour work day, chances are you don’t have the time to manually research what content is gaining traction with your customers and prospects. Develop a system of resources by subscribing to RSS feeds, newsletters and blogs to get your customers content pushed to you for quick and easy consumption. Cite Your Sources.One way to gain trust for your brand is to give credit where it is due. This courtesy may even help you get your content curated into other people’s sites. Avoid republishing the full-text of other’s work, and always remember that a good curator adds perspective and insight to curated contentMix It Up.Use some content of your own and share some content that isn't. Create a powerful content mix by a) curating content that speaks to your audience and aligns with your brand’s values and offering; b) generating original content that demonstrates a strong understanding of your audiences needs and interests. Leveraging this mix generates awareness for your product or service and shows you're keeping up with the latest developments in your field.Make A Schedule.Good content curation doesn’t happen by accident. Create a game plan and get ahead by considering in advance the topics for your posts and social media updates. Let your original content help locate the right curated content, or generate original content inspired by topics presented ...
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    14. Join Content Curators on LinkedIn

      Join Content Curators on LinkedIn
      We’re pleased to invite you to join Content Curators, a professional forum on LinkedIn for content curation best practices and insights. It is moderated by HiveFire, Inc. (the same folks who bring you this blog) and provides a place where novices and experts alike can have their questions answered or weigh in with advice or lessons learned from their own content curation experiences.Until now, a lot of the best content curation discussions on the web have been happening in a social media vacuum. With Content Curators, marketers now have a hub they can go to for these kinds of conversations. Since its unofficial launch in the spring of 2011, Content Curators has grown to more almost 100 members from across the globe. By opening the group to the public and fostering engaging discussions between members, we look forward to fast membership growth and continued dialogue regarding trends, challenges and opportunities related to content curation.To learn more about the group or become a member visit: http://www.linkedin.com/groups?gid=3946859
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    15. Can Marketers Be Publishers?

      Can Marketers Be Publishers?
      Can marketers also be publishers? Many in the industry would argue that marketers already are. In the 1920s, marketers became radio producers with commercial broadcasting. They became television producers with the first TV commercials of the 1940s. With the popularity of blogs, online articles, social media platforms, mobile web and all the possibilities that the internet and Web 2.0 have to offer, today's marketers are publishers. Online content marketing is the most cost-effective method for reaching targeted audiences. It isn’t enough simply to have voice. Content marketing is becoming increasingly competitive and savvy marketers know to look for ways to evolve their messages and connect with their audiences. Marketers must understand and utilize content marketing and the new technologies that are driving change in audience behavior. This includes an understanding of: data analytics creative work positive consumer experience So when marketers flip the switch from using their intuition to using statistical data and online content to drive more sales, how should they approach it? Publish a message that speaks to your audience.Marketers must keep in mind that the content they create needs to align with the needs and interests of a target consumer. For example, a publication geared towards CFOs wouldn’t publish an article on ‘Accounting 101’. Consumers find and return to content that addresses their needs in a useful AND meaningful way. Expressing why your message is relevant and important can help the consumer to connect with your brand. This can be quantified to a degree using analytic programs that track how often a message has been read by consumers. Publish copy that evokes emotion.People don’t take action because it’s a “good idea,” often other emotional motivators like admiration or nostalgia can move a consumer to action. Be careful not to evoke the wrong emotions, though. Talking down to an audience can turn them off just as quickly as begging for attention. Content marketers that approach their target market in a natural way experience the most success. Publish to get a response.Successful online content marketing enhances desire and persuades its audience to take action. Creating desire is different from creating a convincing argument. Just because a consumer is convinced a product is “new,” “improved” or “rated #1” doesn’t mean they have the desire to benefit from what that brand has to offer. Copy that hooks readers and encourages sales explains to its readers how a product’s features can solve their problems and improve their lives. Modern marketers are becoming online content publishers, using words to relay their brand’s message, evoke emotions and get a response from consumers. Marketers have been publishers, since the first advertising agency started placing newspaper and magazine ads in 1843. So let’s forget for the moment ‘can marketers be publishers?’ and focus on the bigger question:How are you, as a marketer, utilizing today’s technology to your advantage? We want to hear your thoughts. What else should a marketer consider when ...
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    16. 10 Content Curation Services your Agency should be Offering

      10 Content Curation Services your Agency should be Offering
      Since the launch of our Curata Channel Partner program in early 2011, we have seen a number of innovative ways that marketing consultants, public relations (PR) agencies, content marketing agencies, inbound marketing consultants, and SEO & SEM agencies have been able to introduce content curation to their clients and add value-added content curation services as well.
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    17. Social Media Marketing and Thought Leadership

      Social Media Marketing and Thought Leadership
      These two concepts go hand-in-hand. According to Wikipedia, a thought leader is “recognized for innovative ideas and demonstrates the confidence to promote or share those ideas as actionable distilled insights.” Positioning yourself as a thought leader in your industry can be a significant factor in online marketing success - and social media is one of the best mediums for demonstrating it.
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    18. Content Marketing Best Practices By-The-Numbers

      Content Marketing Best Practices By-The-Numbers
      Behind all of the blog posts, articles and curated content you find here on the Content Curation Marketing blog, we’re really a bunch of numbers junkies.  So today’s post is dedicated to the data that provides insight into how companies can bolster their online content to better engage customers and prospects, drive leads and support thought leadership.
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    19. Fact: Content Curation Improves Your Bottom Line

      Fact: Content Curation Improves Your Bottom Line
      It’s no secret we marketers continuously change hats. Remember a few years ago when the term “content curation” was not included in a marketer’s online mix? Now, according to the Content Curation Adoption Survey, 2011 Report by Curata, 48 percent of marketers are already employing content curation in some form. Content curation, offers us not only another tactical hat to add to our mix, but presents us with the responsibility of critically evaluating whether curation improves our corporate bottom line. By committing resources to add compelling and relevant content to a website, or blog, we owe it to our employees and shareholders to attach performance metrics such as: Higher search ranking Targeted site traffic More leads, and Ultimately sales! We’re happy to know that numerous companies can point to increases in sales and decreases in costs as a direct result of content curation. Attracting Customers OnlineRenewable energy leader, Verne Global, has increased weekly website traffic for www.GreenDataCenterNews.org. Each week thousands of visitors find its website as a result of content curation. The company estimates it has saved nearly $100,000 as a direct result of content curation. Overture is another example of a company which has experienced first page ranking in Google for the key words “carrier Ethernet” to their website www.CarrierEthernetNews.com as a direct result of content curation. Having a created a microsite that highlights curated content around their industry, Overture has been able to reap the SEO benefits.  We all know that it’s becoming more important to attract targeted prospects online – especially via organic search tactics. In response, savvy marketers are changing hats. Those of us who wear our content curation hats often know that curation is a primary way to combat decreasing search rankings and deliver the right kind of visitors to a website. Content Curation reduces costs, increases sales and positions a company as a thought leading resource. Have you changed your hat? If so, contact us or comment below to let us know how content curation is helping you achieve an ROI.
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    20. Content Curation Glossary

      Content Curation Glossary
      We're excited to announce that last week we launched a new section on our website that will be a key tool in your content curation arsenal. The Content Curation Glossary provides definitions for key industry terms (like content curation) and introduces you to curation thought leaders. Check it out and let us know your thoughts by posting a comment below.
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    21. 14 Content Curation Platform Must Haves

      14 Content Curation Platform Must Haves

      Anyone can be a content curator -- by selectively identifying, organizing and sharing the most relevant content on a specific topic or issue online.  Some people choose to do it purely manually by finding relevant content by browsing the web, organizing it with tags and other meta-data, and then sharing through a blog post, email or social media channels.  Others cobble together and duck tape various tools like Google Alerts and feed readers to emulate the content curation process.  Increasingly, people, particularly those strapped for time, are beginning to use emerging content curation platforms like Curata which can seamlessly and efficiently unify the identification, organization and sharing tasks of content curation. If you are in the process of deciding which content curation platform to employ, here’s are 10 must haves that you should look at before making a decision. Identifying Relevant Content 1. Content Collection - Does the content curation platform have the ability automatically collect online content relevant to your topic or issue?  This is an absolute must-have and a major time saver.  Rather than you having to scour the web for relevant content, a good content curation platform will find that content for you, possibly saving you hours everyday. 2. Diverse Sources and Content Types - Does the content curation platform allow you to curate content from the sources and content types that are most relevant to you? If you are a consumer brand interested in curating User Generated Content (UGC), you may require a content curation platform that enables you to curate videos and picture content. If you are more of a B2B brand, software that can procure and process text content is likely more relevant. Content types also very by industry. For example for companies in medical fields the ability to source scientific journals may be important. 3. Persistence - Does the content curation platform continually find relevant content, not just once, but every day or hour, as and when its updated? Instead of you having to continuously monitor key sources for new updates and content, a content curation platform should continually find content when it is published.  This is something that is otherwise tedious to do manually, and there’s no reason a content curation platform should not automate this. 4. Ability to Add Additional Content - Even if the content curation software you choose helps you gather content from around the web, you will still find additional pieces of content that it missed. In these cases, you will need the ability to manually add other pieces of third party content to your collection. Organizing the Curated Content 5. Intelligence - Does the content curation platform learn based on your work and improve over time?  Let’s say you curate 10 pieces of content every week day for a year for 20 minutes a day.  In one year, you would have curated 5,200 articles and 43 hours (more than 1 work week) on the content curation platform.  That is a lot of time, and a lot of data and ...

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    22. Beyond Blogs and White Papers: A Recap of Pawan Deshpande’s Panel at MarketingProf’s B2B Forum

      Beyond Blogs and White Papers: A Recap of Pawan Deshpande’s Panel at MarketingProf’s B2B Forum
      On Wednesday our CEO, Pawan Deshpande, spoke on a panel at MarketingProf’s B2B Forum, the high-profile B2B marketing conference that took place this week at The Boston Park Plaza Hotel.  Accompanying Pawan on the panel, “Beyond Blogs and White Papers: 7 Approaches for Compelling Content That You Haven’t Thought Of,” was Eloqua’s Vice President of Content Marketing, Joe Chernov and Becki Dilworth, vice president of digital strategy at Bridgeline Digital.  The panel, moderated by MarketingProfs’s own Ann Handley, addressed the content "Circle of Life" for B2B marketers and how emerging content formats and mediums can be leveraged to increase customer engagement and brand ubiquity. What knowledge did the audience walk away with? Well, the sea of marketers that filled the room learned new ways to ensure that their brand’s content will resonate with audiences, as well as tips to repurpose, reuse and improve their content already in existence. Above all, we hope they left with a solid belief that content can be one of the best (and easiest) ways to connect with customers and prospects in a deep and meaningful way. For those who were unable to attend, there were seven specific approaches discussed by the panelists that we wanted to share here: Make your customer the hero; when their stories shine, so will your company Bring in outside (and respected, third-party) voices for your content and align with experts; content curation is an easy way to implement this Re-imagine and re-invigorate existing content that already exists within your organization Consider internal assets, like employee communications, as a source of content that can be repurposed for external audiences Socially brand your output for easy sharing on LinkedIn, Twitter and other properties; those little logos in the corner of a piece of content can go a long way, literally. Use infographics—they grab attention, but avoid falling victim to IBU (that is…Interesting But Useless ones) Curate content. As Pawan discussed, finding, organizing, and then sharing original and third-party content across a plethora of media—from RSS feeds and social media, to email newsletters and microsites–ensures your content reaches audiences where(ever) they consume it We have several excellent examples of how we’ve helped clients take advantage of the final approach above here, but would love to see what you’ve done to implement the approaches covered. Feel free to share links and details by commenting below.
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    How to Feed the Content Beast (without getting eaten alive)

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