1. Articles in category: Exclusives

    121-144 of 222 « 1 2 3 4 5 6 7 8 9 10 »
    1. SAP Launches "Business Innovation from SAP" Destination Content Site

      SAP formally announced on March 27, 2012 the launch of its new content site, Business Innovation from SAP, a destination content site based substantially on curated content. Not coincidentally, SAP executives also expect the site to provide an example of “best practice” content marketing, says Michael Brenner, SAP marketing senior director.The site will feature blogs on innovation from industry thought leaders, customers, partners and SAP employees, as well as articles from sources such as Harvard Business Review, Forbes, and IDC, SAP says.So it is worth looking at what SAP is trying to accomplish. SAP has other content-related sites in operation, including SAP.com and the SAP Community Network. But those sites really are aimed at existing customers (SCN) or executives far enough along in a buying process that the general website makes sense.The new blog is intentionally different. It will focus on business topics rather than deep technical information, with an emphasis on content that allows business executives to better understand the role several specific technologies are playing in driving business results.The specific topics of mobility, big data and analytics, as well cloud computing, are subjects the site aims to acquaint business decision makers with, including the problems these solutions address, the benefits and key issues when evaluating or deploying a solution. As you will note, that is the role commonly associated with “earlier stage” explorations of business problems; to provide business leaders with a general understanding of issues, before a formal buying process has begun. So Business Innovation from SAP is intended for business leaders for whom “exploration” of issues, rather than “evaluating suppliers,” is key. SAP also designed the mix of formats for professionals at that particular stage of learning. “Business professionals, when investigating solutions for some business problem, are looking for a mix of news, blogs and featured content like analyst white papers, with the ability to engage with the content, leave a comment, or share it with their colleagues, says Brenner, who now functions as editor for the site.By providing a destination for content and education around business innovation topics, SAP hopes to become the favored destination for information and insight in these areas, thereby creating pull for an audience that includes SAP’s key prospects in these areas.

      Read Full Article
    2. Judgment, Automated Email Boost Audience Growth

      Both the exercise of editorial judgment and use of automated email distribution seem correlated with audience growth for content marketing sites using Hivefire curation tools, an analysis of more than one millionarticles curated by HiveFire’s business-to-business customers has found.On average, the studied sites published about 17 percent of potential material delivered by curator-selected real simple syndication feeds, but curators that published a smaller percentage of potential stories saw higher traffic growth. The correlation seems to be that more-selective posting drove more readership.The analysis also found that delivering curated content using automated online newsletters universally resulted in higher traffic, but that newsletters delivering less than half of the site content grew faster than newsletters that delivered more than 50 percent of the site content. The implication again is that greater selectivity is correlated with higher traffic.Content sites updated daily generated 18 percent more click-through activity than content sites updated weekly.A mix of original and curated content tends to drive higher traffic than “original-only” or “curated-only” approaches, the analysis also found. On average, curated sites that have between 16 percent to 30 percent original content generate more page views than sites featuring only original content, or only curated content.On sites where there is a mix of original content and third-party content, original content receives approximately 17 percent more click-through activity than third-party content.Though it is possible to distinguish between content “creation” and “curation,” and to debate which is more effective, the HiveFire study suggests the wisdom of doing both.Daily publishing seemed correlated with higher traffic, compared to weekly publishing, while short story previews seemed to drive higher readership than longer previews.Articles with pictures also generate 47 percent more click-through  activity than articles without pictures, while medium-length snippets (story previews) generate 20 percent more click-through activity than small snippets.Do email newsletters produce more content site traffic than social media sharing? The HiveFire study does suggests that email outperforms social shares, at least in terms of driving readership.That finding is in line with research by Chadwick Martin Bailey that suggests email remains the single most important channel for sharing content. In a business-to-business context, such content sharing is a way of showing thought leadership. Content curators in some industries or businesses might find there simply is more “news flow.” More news happening tend to mean an easier job of finding “something interesting to write about.”About 54 percent of content click-through actions were driven by email messages, while 46 percent of click-through actions were driven by social sharing, the study suggests.Daily content curation also produces more click-through volume, compared to weekly content curation, when that content is published in an email newsletter or on social media. The issue might be whether higher frequency has revenue implications. There is some evidence that sales conversions, for example, are related to content publishingfrequency.But content creation takes time, so the frequency of publishing has content creation implications. Length and “time to create” are inversely related ...

      Read Full Article
    3. Breaking News Can Drive Inbound Traffic, Optify Argues

      Breaking news presents a unique inbound marketing opportunity for business-to-business marketers, even though most B2B marketers likely believe that is not the case, argues Optify. The typical objection is that “breaking news events” cannot be planned for, and hence are not easy to fit into a B2B content marketing program. Though Optify cautions that the results of a recent study are “mostly anecdotal,” during studied “breaking news” events, about 70 percent of the search engine results page real estate above the fold was used for placed results rather than natural-organic results. That suggests a B2B events. The extent and pace of changes to the natural-organic results seemed to be a function of the magnitude of the event; the bigger the event was (i.e. the Japan Tsunami case) the higher the rate and extent of changes to the organic results, Optify says. There are about six steps B2B marketers can take, in advance of breaking news, to position for better search results when unexpected news events occur in an industry, or generally. “We found that during breaking news events, the top of the SERP is actually not the natural-organic results but placed results (news, videos and images), so make sure you produce multi-format content to take advantage of this behavior,” Optify recommends.Second, control and plan for your own company’s breaking news, Optify says. Third, prepare for unexpected breaking news events within your industry. “Know the business lingo for your industry so that keyword research and content optimized for these terms can be prepared in advance,” Optify argues. Build a strong content team that can respond quickly to events in your industry based on the keyword strategy you’ve implemented. Fourth, build your authority in advance, Optify says. “A lot of what will determine your inclusion on the SERP is how well search engines recognize you,” Optify says. That means paying attention to all the relevant search engine optimization practices, day in and day out. Fifth, a B2B firm should build a social network and use it, since social signals play a role in organic ranking. In the case of breaking news events their role seems even bigger. “We believe that social signals such as shares, Likes, Tweets and +1’s determine what coverage will be surfaced at the top of the SERP during breaking news events,” Optify says.Finally, Optify advises firms to release fresh content that is linked to your key page on a frequent basis. Overall, Optify’s advice tends to suggest that if the day to day tasks are handled well, breaking news will “take care of itself,” one might argue.

      Read Full Article
    4. U.S. Pharmaceutical Industry Finds Itself Applying B2B Content Marketing to B2C Sales Efforts

      The U.S. pharmaceutical industry has faced an interesting marketing challenge since 1993, when it was first broadly allowed to advertise new drugs directly to end users. Up to that point the pharmaceutical industry had been a strictly business-to-business content marketing venue, according to the Journal of Medical Internet Research. Today, direct-to-consumer advertising, linked to inappropriate medication use and higher health care expenditures, is the fastest growing form of pharmaceutical marketing. Perhaps ironically, much of the content marketing function is broadly similar: acquaint potential customers with the more-technical aspects of how products work, and can be used. The National Center for Health Statistics reports 51 percent of adults searched for health information on the Internet from January to June 2009, and a Harris poll estimated 175 million adults use the Internet for health care informationA study of the 10 largest pharmaceutical companies and 10 largest drugs shows that all the firms engage in digital marketing on Facebook, Twitter or Friendster, sponsored blogs, and really simple syndication (RSS) feeds. In addition, 80 percent have dedicated YouTube channels, and 80 percent  developed health care communication-related mobile applications. Some 90 percent of the top-10 drugs also have dedicated websites, 70 percent have dedicated Facebook pages, 90 percent have health communications-related Twitter and Friendster traffic, and 80 percenthave DTCA television advertisements on YouTube. The point is that the content marketing objective in direct to consumer pharmaceutical drugs is quite similar. The marketer has the objective of explaining to a prospect how a particular product can be used, since the demand is not self evident.
      Read Full Article
    5. Does B2B Content Curation Have Value Beyond Marketing?

      Most B2B marketers likely would agree that the primary purpose for content marketing, and hence content curation, is its role in stimulating revenue. Like all other marketing activities, content curation aims to build a sales funnel, directly or indirectly. What tends not to be considered is whether content curation also has value for other parts of the enterprise, typically taking the form of enhanced organizational efficiency.  Sensei Marketing argues, for example, that content curation improves collaboration between content creators (thought leaders, executive, product development, R&D, marketing) and content consumers that include not only potential customers, but also organization service, support, sales, and product development staffs. One might also argue, in that vein, that content curation also supports channel partners, not only prospects and customers. Granted, the impact will be hard to measure, at a time when virtually all marketing executives want better analytics and measures of effectiveness.  But here's the argument, in outline. Sales staffs can use curated content as a convenient source of  "proof points," rather than spending lots of time looking for such material on their own.  Curated content can be a time saver for executives, allowing them to quickly stay up on important market and industry trends.  Product development staffs can use content curation to gain new or timely insights into customer and market needs, while also benefiting from market feedback. Curated content also can be used by external sales partners in much the same way that direct sales personnel can use the filtered content. In some cases that will consist of information on customer needs and context, in other cases provide training on product or service attributes and value.  Content curation has value for B2B firms aside from its primary purpose of driving organizational revenue, Sensei Marketing argues. Granted, "selling" such "soft" benefits is tougher than selling the "hard" benefits of direct response, building of a sales funnel or helping potential customers understand the value of a solution. On the other hand, the other sources of organization value intuitively have value greater than "zero." It just might be hard to quantify.

      Read Full Article
    6. How Much Do B2B Marketers Use Curation?

      After analyzing 150,000 posts on 1,000 business-to-business sites, Argyle Social concluded that 30 percent of the companies in the sample are curation-focused, defined as sites sending 75 percent or more of their posts link to third-party websites. About 13 percent of companies are creation-focused: most of their posts link to their own websites.Overall, about two thirds of the business-to-business marketers linking to others more frequently than they link to themselves. That should not be too surprising. There’s an adage in the software business that, no matter how many smart people you have working for you, most of the smart people work someplace else.The same is true of great content: most of it will be created by “somebody else.” Still, the perennial question seems to be whether marketers should curate or “create” content. The answer probably is “both,” most of the time, but there are some possible nuances. When looking at clicks, curation clearly dominates, according to the Argyle Social data. Posts linking to third-party sites generate 33 percent more clicks than posts linking to owned sites. “This makes sense,” says Argyle Social. “The very best content on the Internet is typically not going to live at yourcompany.com”However, if you’re looking to drive conversions, content creation is the optimal strategy. That also should make sense. An original post can be structured to provoke or encourage a user entering a lead generation funnel. Many curated posts will not lend themselves so well to conversion.

      Read Full Article
      Mentions: Curation
    7. Technology Will Be Applied to Content Curation in 2012

      After interviewing some 200 brand marketers and executives from 10 agencies that work with business-to-business clients, Jeff Ernst, Forrester Research analyst concludes that marketing automation and analytics and content marketing will be big trends in 2012. You might argue that analytics, automation and content marketing are related. Every major investment in marketing has to be justified in terms of sales, at the end of the day. Analytics are a primary tool for assessing such effectiveness. Curated content, and content marketing, will not ultimately be exceptions. Thought leadership clearly is a reason to do content marketing and content curation. But even successful thought leadership programs will have to show how they relate to sales and revenue. Automation is related to content curation because the task of identifying, evaluating and publishing curated content quickly becomes burdensome without use of automation tools. For some, those developments will come as no surprise. The requirement to justify marketing spend by demonstrating return on investment is simply a requirement for B2B marketing executives. Hence the heightened emphasis on analytics. But Ernst also says sales automation tools will be a big emphasis as well, at least in part because the effectiveness of cold calling, email blasts and other outbound marketing activities arguably has declined. “Our surveys show that 19 percent of B2B organizations are planning to implement marketing automation in 2012, and another 17 percent are expanding their usage,” said Ernst. That might include 20 percent of manufacturers, 20 percent of financial services firms, and 18 percent of business and professional services firms surveyed by Forrester Research.Gartner analyst Laura McLellan has predicted that by 2017, chief marketing officers will spend more on information technology than the chief information officers.In 2011 B2B and B2C marketing budgets as a percentage of revenue were almost three times as high (10 percent) as IT budgets (3.6 percent), according to Gartner. Gartner also said 2012 IT budgets are expected to grow 4.7 percent, while all marketing budgets, in general, are predicted to grow nine percent, and high tech marketing budgets, more specifically, are expected to increase 11 percent.“Thought leadership” also will become the “core marketing platform,” Ernst said. As political campaigns focus on a few key themes, so content marketers will take a more structured and sustained approach to content marketing. As the developing adage suggests, “marketers will act more like publishers.”If thought leadership does become the core of a marketing program, content curation also is likely to become a common practice. That is going to mean more investment in automation. Just as surely, resource allocators will demand some evidence that thought leadership programs contribute to business success.
      Read Full Article
    8. An Introducion to (and an Interview with) Gary Kim

      An Introducion to (and an Interview with) Gary Kim

      I'd like to welcome Gary Kim to the curation team here at Curata. Gary will be providing his curation skills to our blog along with some great insights through some original content in the next few months. Some of you may already be familiar with Gary and his work through the Content Marketing Institute and other organizations. If not, I'd like to provide an introduction to Gary, and I also conducted a quick interview to get his thoughts on our ever growing Curation industry, along with getting a few tips on how he tackles curation.

      Read Full Article
    9. Heading to SXSW this year? HiveFire will set you up with a free trial of Curata!

      Heading to SXSW this year?  HiveFire will set you up with a free trial of Curata!

      Next week thousands will board a flight to Austin, Texas for what is arguably the nation’s largest technology and media event, SXSW. New products will be introduced, twitter handles will be exchanged and parties will be attended while the bands of tomorrow play live on stage. For all those marketers who are packing their suitcases, we have good news for you. HiveFire, Inc. will be offering our content curation tool, Curata, free to brands that want to create customer sites with company and industry news tied to SXSW.

      Read Full Article
      Mentions: Austin Texas HiveFire
    10. Feeding the Content Beast

      Feeding the Content Beast

      Recently, we hosted a webinar titled Feeding Your Content Beast, featuring Pawan Deshpande from Curata and Rick Burnes from Hubspot. If you missed the webinar, take a moment and check it out here. The webinar included an overview of why content is important and tactical tips on how to feed your content beast with some creative blog post ideas.

      Read Full Article
    11. Google Fresh Makes Fresh Content—and Content Curation—Even More Important in SEO

      The greatest challenge of a search engine is to provide the person searching with the most relevant content based on the search key words. In many cases, the relevance of the content is inherently dependent on how recently the information was published (think of searching ‘Will Ferrell’ and being served a press release announcing ‘Will Ferrell has joined the cast of SNL’ as your top result).
      Read Full Article
    12. Free Webinar on 1/19, Sign Up! "Top 10 Ways to Feed Your Content Beast" featuring Pawan Deshpande from HiveFire and Rick Burnes from Hubspot

      I'm happy to annouce that registration is open for our upcoming free webinar Top 10 Ways to Feed Your Content Beast with Pawan Deshpande from HiveFire, Inc. and Rick Burnes from HubSpot. Time: 2pm EST on 1/19/12 Register: https://cc.readytalk.com/r/tpcazp3m5c6p Topic: Old school B2B marketing can be summed up in three words - sell, sell, sell. Something remarkable then happened – your prospects wanted something different.  They wanted objective CONTENT that would inform them and help them make better purchasing decisions.How can today’s marketers generate relevant, engaging content to support their marketing objectives?  It’s near the top of our list of things to do, but content blog writing and other content generation activities usually get de-prioritized as fire drills. “Marketing emergencies” and other realities get in the way.Presented by content marketing thought leaders, Pawan Deshpande (HiveFire) and Rick Burnes (Hubspot), this webinar will give you tips and tricks to help you feed your content beast and accelerate your content marketing efforts. Click to register today!
      Read Full Article
    13. Recipe Curation - Gojee got it right

      Recipe Curation - Gojee got it right
      I have a huge passion for food and spend a lot of my free time scouring the web for new recipes and ideas. In one of these searches, I came across a interesting website appeared to be curating blogger recipe content. Gojee not only curates their content, they do a great job categorizing the content so it's easy to sort through and allowing you to check out the original blog post.
      Read Full Article
      Mentions: Curation Blog
    14. Curating Competitors Gives You the Edge

      If you’re reading our blog right now, chances are you know that curation – the process of finding, organizing and sharing content online – is impossible without utilizing third-party content.  You probably also know that we see content curation as a way for companies to boost or improve thought leadership initiatives.  So after reading this headline you may be asking, “How will curating my competitors’ content help my company be seen as thought leader?” The answer is simple: because it works! Here’s why: It keeps readers coming back for more.Providing your audience with the best, most relevant content is a sure shot way to keep them engaged and coming back for more.  Believe it or not, this content will not all come straight from your own desk, or the desk of your coworker for that matter.  It will instead come from all corners of the web – and yes, one of those corners may very well be the office of your competitor. It is vital to position your site as a “one-stop” resource for your audience.  If readers have to surf the net to find the best content about your industry then you are not doing your job as a curator and they will not continue to use your site as a resource.  Thus, providing competitor content on your site when appropriate helps attract more readers and keep them there. You will stay “above the fray.”Becoming an authoritative source for industry knowledge puts you above the fray when it comes to the discussion that your competitors are having.  Curation gives you the opportunity to weigh in on your competitors’ editorial content, put it in the context that you want, and control the dialogue.  It also provides your audience with a sense that you’re not worried about sharing competitors content, which in their mind may say that you’re not worried about them taking your business either. Google will like you better.Utilizing third-party content from competitors can actually help you capture their traffic when your curated content shows up higher in search results. A competitor could create some really engaging material about an industry topic, yet because you curated the article, Google sends prospects to you.  By including competitors’ content on your site, you are keeping readers from going to their site to find that information. Despite this evidence, there will always be objections when the use of competitors joins the conversation.  We frequently hear marketers voice concern regarding the topic. Perhaps the only way you can determine where you stand is to try it yourself.  If you’re a beginner testing the waters of content curation, you may want to check out our 30 Day Free trial. No obligation. No credit card required.
      Read Full Article
    15. 6 Ways Content Curation Can Solve Your Content Needs

      Though is has always been important, content curation techniques are more and more becoming a key part of content marketing. The creation of original content is vital for the development of consumer engagement, but curated content has some qualities that can add incredible value to any online marketing campaign. When new content ideas are scarce, writers block is in full force or when time is short, content curation can save the day.Here are six ways that content curation can help you meet your online content marketing needs: Added value. Curating content makes information from other sites available on your own, adding value to your customers’ experience. Commenting on the work of other people provides your perspective on information that others are publishing and reading. Thought leadership. You not only know what is going on at your own organization, you freely share industry-related developments from other thought leaders. Connect customers with brands. Content curation elevates brand visibility and increases lead generation, without the same amount of time and energy it would take to create original content. More time for original content. Instead of pumping out content in quantity to keep sites updated, curating saves marketers time and allows them to spend more of it creating quality original material that readers will find to be unique and valuable. Never get writer’s block again! Monetary savings. Because less time will need to be committed to content creation, curation can save businesses money and time spent on writing original pieces, while still supplying content that drives revenue. Supportive documentation. When you express something in original content, the reader knows your opinion. When other brands’ content conveys the same message, it lends credibility to your own statements and readers will believe its not just opinion, its probably fact. Original content will always be king. However, content curation techniques should be included in any online content marketing campaign. Let content curation help ease the pressure of content creation and watch your efforts multiply. Solve your content creation problems today: Try Curata for free for 30 days.
      Read Full Article
    16. Thanksgiving Leftovers – A Content Curation Guide for the Foodie in All of Us

      Thanksgiving Leftovers – A Content Curation Guide for the Foodie in All of Us
      Every marketer knows that with Thanksgiving comes endless days of delectable leftovers.  Although you may still be shaking off the tryptophan from your Turkey Day meal, it is no time to slow down your marketing efforts. In reality, implementing an effective content marketing strategy is not all that different from eating that sandwich filled with your favorite smorgasbord of Thanksgiving fixins’. Whether your goal is to end Q4 on a high note or start out the new year strong, read on to see how content marketing can fit into your leftover plans.Everyone knows that perfect leftover Thanksgiving sandwich cannot be executed without the proper strategy in place, and content curation is no different. Content curation- the process of finding, organizing and sharing online- is an emerging strategy that, according to a recent survey conducted by HiveFire, 82 percent of marketers are now implementing.Following these three steps will ensure that your meal, and your strategy, will go off without a hitch. 1. Scan the refrigerator and news wisely.Just like you can’t create that delicious leftover meal without first locating the ingredients, you can’t share relevant content without first finding it.  You must ensure your dog did not dive into the stuffing and check to see that the food is not suffering from post-turkey day exposure in the same way you must find content for your audience that is still relevant and fresh enough for them to enjoy.  Successful content curators and sandwich makers alike know that finding the best ingredients are the foundation to a great end result. 2. Create that perfect tasty mix.Molding your leftovers into a work of sandwich art takes a great deal of organization.  Keeping ingredients in separate Tupperware and knowing how long to reheat the sandwich without over-toasting the bread is just the beginning.  You must look at organizing your content with the same eye.  Successful content curation requires mixing key components in measured increments to create material that will keep your readers engaged. Tagging content in a similar way as you label your Tupperware containers will help things to be easily located by those who tread into the refrigerator or onto your website. 3. It’s all about presentation.Once you have created your Thanksgiving leftover masterpiece it is time to share it with family friends – as long as you have enough remaining after you eat it, of course.  The same is true for content marketing.  Once you have established the perfect mix of relevant contributed content and created content it’s time to share it with your customers via your company website, email newsletter or social media channels! Nobody is crazy enough to throw away their Thanksgiving leftovers so why would anyone throw out valuable content in their marketing strategies?  Use these content curation tips and results will be just as satisfying as Thanksgiving dinner itself. 
      Read Full Article
    17. Simplify Your Content Marketing Strategy

      Do you believe in the value of online content marketing? Congratulations, you are ahead of the game! Now, to really succeed with content marketing and beat the competition, you need a simple and sound content marketing strategy. Marketers need to plan for what content should be created, how and when it will be delivered, and what metrics will be used to evaluate a campaign’s success. The process should be adjustable as needed and repeatable in the future. If you don’t have an online content strategy, it’s time to develop one. Appoint a leader.Too many organizations are cranking out content without a leader who owns the content strategy. Regardless of the size of your organization, it is essential to assign a skilled, trusted individual with the power to drive your content strategy.Create a content team.When kicking off the content strategy, tap the others you want to include in future endeavors, including key marketing reps, copywriters, designers and the rest of your creative team. Keep everyone in the loop on their responsibilities for the team and make sure to talk to relevant senior management. Keeping key decision-makers informed from the beginning can help smooth out any problems that may pop up.Conduct an audit.Determine exactly what online content you already have, where it resides, who’s responsible for it, how it is being created and who is the target audience.  Because many organizations have pieced together content over many years, they may not know what they already have and where it is. Without having a basic understanding of where your brand is at, you cannot create an accurate map for where you want it to go.Start at the source.Your website is like a home base for your content strategy. Most of your efforts are meant to funnel traffic to your site, so this has to be the most well designed aspect of your plan. Make certain that text includes relevant key words for organic search engine queries, but also ensure  that it reads well for human. This also requires an understanding of information architecture and user interface design.  All of these elements must work together to deliver results.Understand your target.Effective content is much more than key words and images assembled in readable phrases. Your content should reflect an understanding of how your target users will respond to your content. You must have a clear assessment of what your target customers expect to find online when they are searching for answers to their problems.Define a repeatable process.Although great ideas inspire great content, without effective process management, consistent quality is up in the air.  Like a traditional publication, marketers should develop quarterly and annual editorial calendars, as well as workflow plans for each element. Since you are now in the content creation business, it is time to act like it!Like any other campaign or marketing endeavor, content marketing needs a strategy for it to perform at its best. It shouldn ...
      Read Full Article
    18. Crafting the Perfect Content Curation Strategy

      Crafting the Perfect Content Curation Strategy

      Many of the companies that I speak to about content curation spend months debating their content curation strategy.  The question most companies tend to ponder is “On what topic should I be curating content?” It’s an important question to answer correctly because you will spend a significant amount of time creating and curating content on the topic you choose. Here’s a three step guide to help you find the right topic. Step 1: Survey the Competitive Landscape In content marketing and content curation, your competitors are not the companies who sell similar products or services.  Rather, your competitors are organizations who publish content on the same topic as you.  Your content marketing competitors may be other companies that publish content on your desired topic and also happen to actually compete with you in the market place as well. Trade publications that publish content on your desired topic that compete for your audience for your desired topic can be considered content marketing competitors as well.   To survey the competitive landscape, you should look for other sites that cover the same topic.  You may find that some of the sites do cover your topic but only some of the time. They may also cover other topics as well. That's a good opportunity for you as a curator because now you can hand pick only the most relevant content from that source for your audience.  You may also find a great blog that is dedicated to your topic, but only publishes an article a day or less.  Again this is a great opportunity for you, the curator, because you can hand pick that content and share it with your audience along with other content that you may have found. Your real competition is another well-maintained, curated publication on the same topic.  If you find that one already exists, there are three things you can do: 1. Determine if you can curate content better than they can by being more comprehensive, more relevant, or more consistent. If you are able to do so, you will likely have a publication that is more attractive to readers. 2. See if there is a different perspective or opposing point of view that you bring to the table. Even if you tend to curate the same content, doing so from a unique perspective is often enough of a differentiator that you can stand out. 3. Try to broaden or narrow your topic. If your initial topic was offshore wind farms, you can try narrowing your topic to Atlantic Ocean Wind Farms or broaden it to Wind Power.  By doing so, your content overlap with your competitor’s will decrease, increasing your chances of standing out as the foremost resource on a topic. Step 2: Survey the Content Landscape Content curation, the process of finding, organizing and sharing relevant information on a specific topic, relies on third party content. In order to become a successful curator on your topic, you need to determine if there is ...

      Read Full Article
    19. You’re putting on the show, but who’s in the audience?

      You’re putting on the show, but who’s in the audience?
      The importance of understanding what your prospects want in a curated site. When a comedian goes on stage what is his or her biggest fear? One would assume that it is a silent, unenthused crowd. The success of the comedian’s performance lies solely in the faces of those sitting in their chairs waiting to be entertained. The experiences of those in the audience are what make or break the performance. The same goes for content curation – the process of finding, organizing and sharing relevant content online. The success of any curated site depends on how the audience receives it. If the content is what they are looking for, they will come back to the site and begin to view it as a resource for their informational needs. It may seem simple but often curators overlook the importance of analyzing their audience to find out what content to deliver. What follows is a four-step process to make certain that your curated site will be given a standing ovation: 1. Don’t be afraid to experiment.No comedian ever became famous by playing it safe.  The only way to accurately assess what your audience wants is to experiment.  Writing about new topics or curating out-of-the-box third party content will provide your audience a chance to broaden their horizons and engage with content they didn’t even realize they wanted. 2. Be sure to keep your ears open.Listening to how your audience takes in your content is, the key to learning what it is they desire. If there is silence in the room after the punch line chances are it wasn’t that great of a joke. Content curators must always monitor what content is getting shared and examine which posts seem to be generating more traffic, driving comments and creating dialog among the community. 3. Always be thinking of your next “big thing.”What people desire is constantly changing which means content on your site should be constantly changing as well.  A joke that got the room smiling a month ago could bring on the tomato throwing today.  Curators must constantly be reevaluating and reinventing content on their site.  Whether it’s the use of video, pictures or social media, it’s important to always be conscientiously thinking about what new material you can deliver. 4. Stay with the times.Jokes about items in the news always get a rise from the crowd, the same goes for content on curated sites.  Take care to ensure the content on your site is reflective of what trends, issues and events are being talked about at the moment.  You audience wants to find content that is relevant to current events.  Make sure what you’re talking about fits in with what the rest of the industry is chatting about. Using content curation tools like Curata can help make the never-ending practice of coming to understand your audience a bit easier. Back-end analytics report the traffic attracted by each article on your site and ...
      Read Full Article
    121-144 of 222 « 1 2 3 4 5 6 7 8 9 10 »
  1. Feed Your Content Need

    It takes time a lot and energy to find the RIGHT content.

     

    Curata find the content on your chosen topic and intelligently optimizes based on your content needs.

     

    Want to see how Curata and keep your content flowing?

  2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

     

  3. Popular Articles

  4. Organizations in the News

    1. (1 articles) Marketo
    2. (1 articles) Google Analytics
    3. (1 articles) Curata
  5. Topics in the News

    1. (1 articles) Content Marketing