1. Articles in category: Exclusives

    73-96 of 222 « 1 2 3 4 5 6 7 8 9 10 »
    1. Content Curation: Copyright, Ethics & Fair Use

      Content Curation: Copyright, Ethics & Fair Use

      Fair-use and curation of other people’s content becomes an issue when it’s not handled properly because the interest of the curator and the publisher overlap significantly.  They both want a piece of the same pie: site traffic, increased SEO and visitor retention.  When the curation is done wrong, the curator’s interests are served but the publisher sees no benefit.  But if it’s done properly, in a symbiotic manner that makes it a win-win, curation can serve the interest of the publisher, and curator, and ultimately the audience.

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    2. Content Marketing: Make it Work - Your content marketing questions answered.

      Content Marketing: Make it Work - Your content marketing questions answered.

      Last Wednesday, we held a joint webinar with Percussion Software called Content Marketing: Make it Work. Pawan Deshpande of Curata and Aaron Dun of Percussion walked through real-world examples of organizations that have tackled their content "problem." A recording of the webinar can be found here. During the webinar, our attendees posted questions to us. We did not get a chance to answer them in the webinar, so we thought we take the opportunity to do it now.

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    3. Do iFrames and Share Bars Help Retain Curation Traffic?

      Do iFrames and Share Bars Help Retain Curation Traffic?

      Many content marketers contemplating curation fear that linking to third-party content will drive visitors away from their branded properties to be never seen again.  One tactic employed by some marketers is to use a share bar or iFrame which hovers over the third-party article displaying branding and a link back to the site which curated the content. Share bars must be used with caution. Here's why.

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    4. Content Curation & Analytics: What to watch and what to ignore

      Content Curation & Analytics: What to watch and what to ignore

      Content curation is unique among content marketing strategies because it relies on third-party off-site content.  As a result, audience behavior is very different from traditional online marketing campaigns where all content is consumed within a brand’s online properties. Let’s take a look at metrics to pay attention to specifically for content curation initiatives, and just as importantly, misleading metrics that you should ignore as well. We will provide a walk through of metrics by channels for your curated content namely sites, email newsletters, social media outlets, and feeds.

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    5. Content Curation & Joomla - A Starter Guide

      Content Curation & Joomla - A Starter Guide

      If looking to expand your library of content curation tools, Joomla is an option worth exploring. As a popular, award-winning tool, this content management system helps you to build robust websites and online applications. Used widely by organizations ranging from Harvard to IHOP, Joomla is a free tool that many use to create attractive and easy-to-manage sites.

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    6. Content Marketing through Email Newsletters

      Content Marketing through Email Newsletters

      Email newsletters are a powerful means for content marketing.  They allow you to regularly broadcast and deliver content to a wide user base.  However at the same time, they are an archaic electronic delivery format that lacks permanency or interactivity. This blog post includes things to consider when you're thinking about doing content marketing through newsletters.

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    7. Letter to NYT: Where's the trouble with curation?

      Curata CEO Pawan Deshpande responds to New York Times article “Pinterest, Tumblr, and the Trouble with ‘Curation’” (July 20, 2012) by Carina Chocano. Deshpande emphasizes the power of ethical curation, “curation done right,” over the common problem of regurgitated, unattributed information allowed from Pinterest and Tumblr users.  Read on for the full response.

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    73-96 of 222 « 1 2 3 4 5 6 7 8 9 10 »
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    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

     

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