Creating original content can be time consuming and arduous. This blog article includes some tips for using short-form content to the fullest. How about a 5 minute podcast or a Q&A blog post. Not only do these types of content provide ongoing engagements with your audience but can re-purposed time and time again. Check out Pawan Deshpande’s suggestion for creating short-form content.
Both long- and short-form content should be part of your marketing menu, but the beauty of short-form content is that it lends itself to a variety of formats and can be repurposed into longer pieces.
Are there other formats that you've found to be successful as well? Let us know in the comments.