1. Articles in category: Exclusives

    49-72 of 222 « 1 2 3 4 5 6 7 8 9 10 »
    1. Short Form Content: What and Where and How

      Short Form Content: What and Where and How

      Creating original content can be time consuming and arduous. This blog article includes  some tips for using short-form content to the fullest. How about a 5 minute podcast or a Q&A blog post. Not only do these types of content provide ongoing engagements with your audience but can re-purposed time and time again. Check out Pawan Deshpande’s suggestion for creating short-form content.

      Both long- and short-form content should be part of your marketing menu, but the beauty of short-form content is that it lends itself to a variety of formats and can be repurposed into longer pieces.

      Are there other formats that you've found to be successful as well? Let us know in the comments.

       

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    2. Content Marketing: Power-Up with Curation

      Content Marketing: Power-Up with Curation

      Everyone needs a content engine - in this post, Michael Gerard, CMO of Curata, will walk you through some of his first experiences with Curation and how it fits into your marketing strategy.

      The good news is that there is a better way – content curation; and the better news is that only the best-in-class organizations have begun to take full advantage of content curation in addition to their content creation efforts.

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    3. 10 Tips and Tricks for Creating Content

      10 Tips and Tricks for Creating Content

      Creating content doesn’t have to be hard. Here are some content-creation strategies that were shared.  

      By now, most brands understand the importance of content. In fact, HubSpot found that companies that blog get 97% more inbound links and 55% more web visitors than those that don’t. Still, creating content on a regular schedule poses some challenges.

      This 10 point list gives you some creative ways to feed your content beast.

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    4. Optimizing your Content Marketing with Secrets Exposed in Recent Google Patent

      Optimizing your Content Marketing with Secrets Exposed in Recent Google Patent

      Recently there has been a lot of chatter after ComputerWorld dug up and analyzed Google’s recently published patent about their Google News ranking algorithms. Though the patent can effectively protect Google’s intellectual property from competitive news aggregation sites, the patent also exposes the underlying algorithms behind the ranking of their popular news site. While Google’s competitors should stay away from the patent to avoid infringement, marketers can learn a lot in terms of how they create, curate and compose content to better rank in Google News.

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    5. 6 Ways to Build a Sustainable Content Marketing Strategy

      6 Ways to Build a Sustainable Content Marketing Strategy

      There are only six ways to build a sustainable content marketing strategy that can be executed upon on a regularly basis including outsourcing, crowd-sourcing, and of course curating content among other options.  This article walks you through each method and the advantages and disadvantages of each so you can choose which way is best for you.

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    6. The Ultimate List of Content Marketing Tools

      The Ultimate List of Content Marketing Tools

      Pawan Deshpande of Curata publishes a comprehensive guide of 77 content marketing tools organized by the need they solve for marketers who are use content as a part of their strategy. Pawan provides an overview of how the market has changed and how content marketing tools have become more mainstream.

      In the past year, there has been a major growth of content marketing tools available to content marketers.  While many of these tools have existed for years prior to the advent of content marketing and would normally be deemed as simply internet marketing tools, many of them are rechristening themselves as content marketing tools.

      Is there a category of tools he's missing? Is there a tool you use regularly that should be included? We'd love to hear from you. Provide a comment below and let us know.

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    7. Beef up Your Content Marketing with a Content Pyramid Approach

      Beef up Your Content Marketing with a Content Pyramid Approach

      Byline post by Pawan Deshpande discussing the content pyramid. The different levels are defined by what the goals are for the content. The article also dives into how to move through the levels, creating or curating content to achieve maximum benefits.

      For that we turn to the Content Marketing Pyramid, a framework for mixing short, low-effort content with longer, more time-intensive content.

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    8. The Downsides of Licensed Content for Curation

      The Downsides of Licensed Content for Curation

      When it comes to curated content, there are two predominant models for utilizing third party content: unlicensed content, and licensed content.  As you contemplate your curation strategy, it’s worth understanding the pro’s and con’s of each. Here’s a quick overview on each, and how to think about which is right for you.

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    9. Altimeter: Building an Organization to Feed the Content Beast

      Altimeter: Building an Organization to Feed the Content Beast

      The Altimeter Group interviewed 130 social strategists at companies including Dell, IBM, GE, and Curata, over half of those surveyed said that content marketing was the top go-to-market priority for 2013. However, Altimeter concludes that many struggle with content marketing because they have not built an organization internally to support a sustainable content marketing strategy.

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    10. Case Study: How Curation can help Build Communities

      Case Study: How Curation can help Build Communities

      BraveNewTalent is an online community destination for enterprise level folks looking to make connections and learn from other within their industry. They are currently using curated content to help keep a healthy stream of relevant content flowing into each of the discussions.  Here's an interview describing how communities can be build starting with curation.

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      Mentions: Curata
    11. Is the next Google Reader Replacement the recently acquired Wavii?

      Is the next Google Reader Replacement the recently acquired Wavii?

      There has been much buzz in the past few days about Google’s acquisition of Wavii for about $30M.  Just a month prior, many were upset by another announcement from Google that they are killing Google Reader as of July 1st. Upon closer inspection of Wavii, there are a lot of functional similarities between the Wavii and Google Reader. Here's a deeper look at what some of Google's plans may be for Wavii.

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      Mentions: Curata
    12. How Google’s Wavii & Yahoo’s Summly acquisitions could hurt Marketers

      How Google’s Wavii & Yahoo’s Summly acquisitions could hurt Marketers

      In recent weeks, there are have been two near identical high profile acquisitions by search titans Yahoo and Google for news summarization apps.  In late March, Yahoo snapped up Summly, a news summarization app for a cool $30M from a 17-year-old founder using licensed technology from SRI International.  Almost exactly a month later, Google mirrored that acquisition with one of its own of Wavii.  This article explains why those acquisitions happened and what they mean for marketers.

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    13. Content curation and Marketing Automation come Together

      Content curation and Marketing Automation come Together

      Content curation platform Curata recently said they joined Marketo's new LaunchPoint ecosystem as a partner to bring the benefits of curation to marketing automation users.

      Most marketers simply lack the time, resources, and staff to produce sufficient content.  In most organizations, it often falls to the bottom of the priority list, leading to suboptimal results in any marketing campaign that is dependent on a steady stream of content.

      Curata said they plan to help marketers starved for content with curated content using their technology.

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    14. Content Curation Guidelines for Where to Share your Content

      Content Curation Guidelines for Where to Share your Content

      Extensive blog post by Pawan Deshpande of Curata that details the various places where curated content can be shared ranging from social media, to email, to sites, to feeds.  In the post he goes through each venue, the pro's and con's, and recommends a framework for crafting your own guidelines for sharing your curated content.

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    15. Two Ways Curation can help with Social Marketing Failure

      Two Ways Curation can help with Social Marketing Failure

      Similar to having your content in the right place at the right time (like Oreo during the Superbowl), creating an integrated experience is a great way to keep an engaged audience.  A combination of online, TV and live-response social media curating allows a level of real-time, content-driven interaction with the potential to truly excite audiences. Shark Week had a unique curation technique.

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    49-72 of 222 « 1 2 3 4 5 6 7 8 9 10 »
  1. Feed Your Content Need

    It takes time a lot and energy to find the RIGHT content.

     

    Curata find the content on your chosen topic and intelligently optimizes based on your content needs.

     

    Want to see how Curata and keep your content flowing?

  2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

     

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