1. Articles in category: Exclusives

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    1. Quick Hits for Starting a Content Marketing Career

      Quick Hits for Starting a Content Marketing Career

      Consumer and B2B marketing departments have increased their content budgets this year Trends suggest that spending will continue to grow in 2017. Investment isn’t going exclusively to technology; half of the companies surveyed are spending on staffing their content marketing teams. The people who land these roles have reason to be excited as they emerge into a career that is all about telling a story. Here is what a rookie should know about preparing, getting hired, and what to expect out of a career in content marketing.

      Preparation

      Regardless of which content format you specialize in, it’s important to get your stuff out there. Practice makes perfect! You wrote an article? Post it to Medium. You made an infographic? Share it on Reddit. You made a video? Publish it on YouTube. Get public exposure and seek constructive criticism.

      Getting Hired

      Pimp yourself. Use all the content you’ve created and improved through previous publishing by making your own portfolio. There is no better place to showcase your professional aptitude than LinkedIn. This is a place to showcase your skills, but also your growth and the evolution of your voice.

      Challenges

      Not all companies understand how to culture a great content marketing team, or how creating awesome content requires time, planning, research—and creativity. Executing content marketing without strategy will produce unfortunate results, such as getting a heaping workload with unbalanced deadlines, or creating content to produce short term results. Lionel Valdellon advises a remedy for this:

      “...you have to demonstrate your ability to provide value and insight even in the planning stages of a campaign. If you’re forever silent, no one will realize you have strategies or best practices to share with the larger team.”

      Lionel is battle tested. Check out his wisdom in the original article below.

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    2. 10 Killer Social Media Advertising Hacks For Content Marketers

      10 Killer Social Media Advertising Hacks For Content Marketers

      Let’s start with the bad news first. It’s tougher than ever to get content noticed.

      Changes to Google search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search costs per click (CPCs) are at all-time highs in established markets.

      Organic reach in social media? It’s pretty much dead. Half of all content gets zero shares, and less than 0.1 percent is shared more than 1,000 times.

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      Mentions: Curata
    3. Top Content Marketers’ Secret Weapon? PPC

      Top Content Marketers’ Secret Weapon? PPC

      Pay per click—a.k.a. PPC.

      It may sound like the opposite of everything we’ve ever learned about content marketing. That’s an inbound marketing tactic that provides value in exchange for more meaningful relationships with audiences, is organic in nature, and therefore couldn’t possibly have anything to do with paid media, right?

      Not so fast.

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    4. Content Marketing Strategy: Welcome to The Jungle

      Content Marketing Strategy: Welcome to The Jungle

      The great news is that content marketing works! The best marketers know this, and are increasing their investment in content to drive leads and revenue. 75% of companies will make this increased investment in the coming year, and the most cunning and clever teams will drive the greatest return from their investment in content marketing strategy: we call these marketers the FOXES.

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    5. Six Ingredients for a Content Marketing Death Potion

      Six Ingredients for a Content Marketing Death Potion

      Content marketing efforts can fail for a number of reasons. This post outlines specific ingredients for a content marketing death wish, and also provides tips on how to avoid this deadly potion. Curating third party content is one way to steer clear of this disaster. Fortunately, marketers are planning on curating more content in the future. 

      Almost 1/3rd of marketers today are creating 90% or more of their own content, while hardly curating or syndicating external content.  The good news is that this number will drop to about 10% of marketers in the next 6 to 18 months as more companies increase their use of curated content to complement their created content.  This will enable them to better engage with their audience in a less egocentric manner, not to mention getting more return from their content marketing investment."  

      Ingredients for a content marketing death wish include little promotion and lack of innovation. Take a look this post to find out all of the ingredients and learn how to avoid these pitfalls.

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    6. Ultimate List of Curation Tools

      Ultimate List of Curation Tools

      This list of content curation tools is comprised of both business grade platforms and tools that can be used for individual hobbyist or organizational purposes. Many marketers, 71% in fact, are increasing their spend on content marketing this year. In order to keep up with all the content published in their industry each day, many of them are turning to curation to consistently publish content of value for readers. 

      Marketing and technology are constantly joining forces to provide marketers with simpler solutions to publishing higher quality, relevant content for their audiences. Whether you’re part of the 71% of marketers increasing spend on content this year, or you’re just looking for a tool to help keep track of news and social media, this list of curation tools will help to cut through the curation clutter and make sense of what differentiates each application, service and platform.

      Content curation tools can also be used to help individuals keep track of their social media channels, make lists/bookmark content across the web and keep track of their favorite news sources in a single location. Aren't sure which content curation is the right fit for you or your business? Take a look at the ultimate list. 

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    7. Take Readers into Consideration Before Hitting Publish

      Take Readers into Consideration Before Hitting Publish

      Many brands, 71%, are stepping up their content marketing game by increasing their budget this year. However, not all of these marketers understand how to properly leverage content to provide value for their audience.

      Content for readers cannot just be repurposed internal assets, consist of only your brand’s opinions or be rephrased material from other sources in your industry. Successful content must be relatable for your audience.

      It's important to craft content with your customers and potential buyers in mind. What are their goals and interests? How can you help them overcome challenges? Always write high quality and relevant content in order to find success and drive qualified leads. 

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    8. Begin your Journey to Content Marketing Enlightenment

      Begin your Journey to Content Marketing Enlightenment

      Curata's latest eBook, The 4 Steps to Content Marketing Enlightenment, reviews how marketers can adjust their marketing strategies to a stage where they are able to think like industry analysts, annotate curated articles using ethical best practices, calibrate goals before publishing content to meet readers' standards as well as campaign goals and tap into the power of content specific technology.

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    9. People to Meet at Social Media Marketing World

      People to Meet at Social Media Marketing World

      Heading to Social Media Marketing World this year? Here's a list of 20 content marketing experts to meet at the 2014 event. Get the scoop on which content marketing sessions to attend and what to talk to these content experts about. Just getting started with video? Talk to Gideon Shalwick. 

      Gideon is your resident video expert at SMMW. Video is one of content marketing’s newest mediums. If you’re thinking about embedding video in your content strategy, ask Gideon about best practices to make sure this tactic is successful. 

      If you're facing other content marketing challenges, check out this list to see who you should speak with at SMMW. If you can't attend, follow the event on Twitter with #SMMW14. 

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    10. Buyer's Journey Myths Unmasked

      Buyer's Journey Myths Unmasked

      Marketers are constantly adjusting their strategies around the buyer's journey and what we believe to be true about how our customers interact with us - but to what extent are the rumors surrounding the buyer's journey true? Lori Wizdo of Forrester took on buyer's journey myths during a recent event in Boston. Myth #1: the funnel is dead.

      Lori was quick to point out that contrary to what some folks say, the funnel is not dead. “Marketing has significantly improved their nurturing process, with 22% more campaigns launched than in the past, four or more touches of leads within the nurturing cycle, and execution of lead scoring. There is more early funnel activity, and greater impact by marketing on the sales funnel; however, we are not where we need to be.”

      She goes on to discuss buyer personas, gathering leads and the impact of sales reps in the buying process. Interested in gaining more insight into the buyer's journey? Check out the full article. 

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    11. Curation Drives Startup Success

      Curation Drives Startup Success

      Content curation is proving to be a successful tactic in companies of all sizes. 360Chestnut, a green energy startup in Cambridge, MA, has seen increased engagement directly resulting from the implementation of curation in their content marketing strategy. Harold Simansky, 360Chestnut's CEO, reviews the results.

      “We’re getting a much higher quality of visitors to the site as a result of great content. We’ve seen a 40 percent increase in marketing leads since Curata’s installation,” says Simansky. The startup has also seen at 20 percent increase in Twitter followers due to the increase in content.

      Using a content curation platform to publish on relevant, quality information on a consistent basis is helping 360Chestnut reach a wider audience and spreading brand awareness.

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    12. Learn Content Marketing with these 57 Statistics

      Learn Content Marketing with these 57 Statistics

      If you didn't already realize how crucial content is to your marketing strategy, check out these statistics.

      93% of B2B marketers use content marketing

      Content marketing generates 3 times as many leads, per dollar spent, as traditional marketing tactics

      The content marketing facts included in this article will help inform your content strategy on what works, what doesn't and what you should plan for. Specific topics include SEO, email marketing, social media and blogging. 

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    13. Content Marketing: How Creation & Curation Work Together

      Content Marketing: How Creation & Curation Work Together

      Created content should be the main focus for any content marketing strategy. However, it's nearly impossible to create 100% of content and keep up with the amount of content published every day. The answer to this challenge is content curation.

      Our recent survey of top marketers found that on average, they use 65 percent created content and 25 percent curated content, with 10 percent of content syndicated from third party sources.

      Content curation saves marketers time and money; as well as helping organizations publish relevant content on a consistent basis. Complimenting created content with curated content can help drive leads, improve engagement and establish an effective content strategy.

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    14. The Content Olympics

      The Content Olympics

      As Olympic teams from around the world are hitting the slopes (and ice and luge!) this week, us content marketers are training in our everlasting pursuit of the perfect content strategy. In our recent study, we found that many marketers ranked promoting their existing content as a low priority, while in reality, promoting existing content is what will help content marketers win the gold, as well as the hearts of prospects.

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    15. Your Organization: Content Marketing and Crowdsourcing

      Your Organization: Content Marketing and Crowdsourcing

      Most marketers are on-board the “content marketing train”, with 71% increasing investment in this area in the coming year. However, allocating funds to content marketing is only the first step. The more challenging part is how to provide high quality, relevant content on a consistent basis to feed an efficient and effective content marketing engine.

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  1. Feed Your Content Need

    It takes time a lot and energy to find the RIGHT content.

     

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    Want to see how Curata and keep your content flowing?

  2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

     

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