Promoting and distributing content is just as important as creating it. But it's difficult to execute distribution and promotion well. Fifty percent of content created gets eight shares or less, according to BuzzSumo.
While most marketers understand the importance of sharing and distributing content, determining how to do so beyond sharing on LinkedIn and Twitter is another matter. In truth, there are hundreds of methods outside traditional social platforms to share your content.
HubSpot's Kelsey Meyer advises that:
Before you toast to your status as a progressive marketer who also publishes on LinkedIn and posts on Reddit, consider this: There are dozens, if not hundreds, of methods for content distribution beyond social that you might be overlooking.
Consider these distribution methods:
- Guest posting: Reach out to other blogs that have the same target audience as your brand. By posting to other blogs and linking back to your website, you're reaching a new audience, driving traffic to your website, and improving your website's SEO.
- Leverage the sales team: Use your sales team to help increase traffic to your content. This will help you more precisely reach your target audience, and speed up your sales team's cycle.
For more content promotion tips, read Meyer's complete article below.