1. Articles from Jessie Zubatkin (Jessie)

    25-48 of 66 « 1 2 3 »
    1. 8 Tweetable Facts from Curation Habits Report 2012

      Should I include photos in my curated content? Does it matter how long my blurb is about the article? Can I just curate, or should I be writing original content also? Are these some familiar questions you find yourself asking? Earlier this month, we launched the Curation Habits Report, where we reviewed over 1million articles curated to fund how curators are curating their content. Here are a few tidbits from the report to share with the curtaors in your life - tweet away!

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      Mentions: Curation
    2. An Introducion to (and an Interview with) Gary Kim

      An Introducion to (and an Interview with) Gary Kim

      I'd like to welcome Gary Kim to the curation team here at Curata. Gary will be providing his curation skills to our blog along with some great insights through some original content in the next few months. Some of you may already be familiar with Gary and his work through the Content Marketing Institute and other organizations. If not, I'd like to provide an introduction to Gary, and I also conducted a quick interview to get his thoughts on our ever growing Curation industry, along with getting a few tips on how he tackles curation.

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    3. Heading to SXSW this year? HiveFire will set you up with a free trial of Curata!

      Heading to SXSW this year?  HiveFire will set you up with a free trial of Curata!

      Next week thousands will board a flight to Austin, Texas for what is arguably the nation’s largest technology and media event, SXSW. New products will be introduced, twitter handles will be exchanged and parties will be attended while the bands of tomorrow play live on stage. For all those marketers who are packing their suitcases, we have good news for you. HiveFire, Inc. will be offering our content curation tool, Curata, free to brands that want to create customer sites with company and industry news tied to SXSW.

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      Mentions: Austin Texas HiveFire
    4. Feeding the Content Beast

      Feeding the Content Beast

      Recently, we hosted a webinar titled Feeding Your Content Beast, featuring Pawan Deshpande from Curata and Rick Burnes from Hubspot. If you missed the webinar, take a moment and check it out here. The webinar included an overview of why content is important and tactical tips on how to feed your content beast with some creative blog post ideas.

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    5. Google Fresh Makes Fresh Content—and Content Curation—Even More Important in SEO

      The greatest challenge of a search engine is to provide the person searching with the most relevant content based on the search key words. In many cases, the relevance of the content is inherently dependent on how recently the information was published (think of searching ‘Will Ferrell’ and being served a press release announcing ‘Will Ferrell has joined the cast of SNL’ as your top result).
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    6. Free Webinar on 1/19, Sign Up! "Top 10 Ways to Feed Your Content Beast" featuring Pawan Deshpande from HiveFire and Rick Burnes from Hubspot

      I'm happy to annouce that registration is open for our upcoming free webinar Top 10 Ways to Feed Your Content Beast with Pawan Deshpande from HiveFire, Inc. and Rick Burnes from HubSpot. Time: 2pm EST on 1/19/12 Register: https://cc.readytalk.com/r/tpcazp3m5c6p Topic: Old school B2B marketing can be summed up in three words - sell, sell, sell. Something remarkable then happened – your prospects wanted something different.  They wanted objective CONTENT that would inform them and help them make better purchasing decisions.How can today’s marketers generate relevant, engaging content to support their marketing objectives?  It’s near the top of our list of things to do, but content blog writing and other content generation activities usually get de-prioritized as fire drills. “Marketing emergencies” and other realities get in the way.Presented by content marketing thought leaders, Pawan Deshpande (HiveFire) and Rick Burnes (Hubspot), this webinar will give you tips and tricks to help you feed your content beast and accelerate your content marketing efforts. Click to register today!
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    7. Recipe Curation - Gojee got it right

      Recipe Curation - Gojee got it right
      I have a huge passion for food and spend a lot of my free time scouring the web for new recipes and ideas. In one of these searches, I came across a interesting website appeared to be curating blogger recipe content. Gojee not only curates their content, they do a great job categorizing the content so it's easy to sort through and allowing you to check out the original blog post.
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      Mentions: Curation Blog
    8. Curating Competitors Gives You the Edge

      If you’re reading our blog right now, chances are you know that curation – the process of finding, organizing and sharing content online – is impossible without utilizing third-party content.  You probably also know that we see content curation as a way for companies to boost or improve thought leadership initiatives.  So after reading this headline you may be asking, “How will curating my competitors’ content help my company be seen as thought leader?” The answer is simple: because it works! Here’s why: It keeps readers coming back for more.Providing your audience with the best, most relevant content is a sure shot way to keep them engaged and coming back for more.  Believe it or not, this content will not all come straight from your own desk, or the desk of your coworker for that matter.  It will instead come from all corners of the web – and yes, one of those corners may very well be the office of your competitor. It is vital to position your site as a “one-stop” resource for your audience.  If readers have to surf the net to find the best content about your industry then you are not doing your job as a curator and they will not continue to use your site as a resource.  Thus, providing competitor content on your site when appropriate helps attract more readers and keep them there. You will stay “above the fray.”Becoming an authoritative source for industry knowledge puts you above the fray when it comes to the discussion that your competitors are having.  Curation gives you the opportunity to weigh in on your competitors’ editorial content, put it in the context that you want, and control the dialogue.  It also provides your audience with a sense that you’re not worried about sharing competitors content, which in their mind may say that you’re not worried about them taking your business either. Google will like you better.Utilizing third-party content from competitors can actually help you capture their traffic when your curated content shows up higher in search results. A competitor could create some really engaging material about an industry topic, yet because you curated the article, Google sends prospects to you.  By including competitors’ content on your site, you are keeping readers from going to their site to find that information. Despite this evidence, there will always be objections when the use of competitors joins the conversation.  We frequently hear marketers voice concern regarding the topic. Perhaps the only way you can determine where you stand is to try it yourself.  If you’re a beginner testing the waters of content curation, you may want to check out our 30 Day Free trial. No obligation. No credit card required.
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    9. 6 Ways Content Curation Can Solve Your Content Needs

      Though is has always been important, content curation techniques are more and more becoming a key part of content marketing. The creation of original content is vital for the development of consumer engagement, but curated content has some qualities that can add incredible value to any online marketing campaign. When new content ideas are scarce, writers block is in full force or when time is short, content curation can save the day.Here are six ways that content curation can help you meet your online content marketing needs: Added value. Curating content makes information from other sites available on your own, adding value to your customers’ experience. Commenting on the work of other people provides your perspective on information that others are publishing and reading. Thought leadership. You not only know what is going on at your own organization, you freely share industry-related developments from other thought leaders. Connect customers with brands. Content curation elevates brand visibility and increases lead generation, without the same amount of time and energy it would take to create original content. More time for original content. Instead of pumping out content in quantity to keep sites updated, curating saves marketers time and allows them to spend more of it creating quality original material that readers will find to be unique and valuable. Never get writer’s block again! Monetary savings. Because less time will need to be committed to content creation, curation can save businesses money and time spent on writing original pieces, while still supplying content that drives revenue. Supportive documentation. When you express something in original content, the reader knows your opinion. When other brands’ content conveys the same message, it lends credibility to your own statements and readers will believe its not just opinion, its probably fact. Original content will always be king. However, content curation techniques should be included in any online content marketing campaign. Let content curation help ease the pressure of content creation and watch your efforts multiply. Solve your content creation problems today: Try Curata for free for 30 days.
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    10. Thanksgiving Leftovers – A Content Curation Guide for the Foodie in All of Us

      Thanksgiving Leftovers – A Content Curation Guide for the Foodie in All of Us
      Every marketer knows that with Thanksgiving comes endless days of delectable leftovers.  Although you may still be shaking off the tryptophan from your Turkey Day meal, it is no time to slow down your marketing efforts. In reality, implementing an effective content marketing strategy is not all that different from eating that sandwich filled with your favorite smorgasbord of Thanksgiving fixins’. Whether your goal is to end Q4 on a high note or start out the new year strong, read on to see how content marketing can fit into your leftover plans.Everyone knows that perfect leftover Thanksgiving sandwich cannot be executed without the proper strategy in place, and content curation is no different. Content curation- the process of finding, organizing and sharing online- is an emerging strategy that, according to a recent survey conducted by HiveFire, 82 percent of marketers are now implementing.Following these three steps will ensure that your meal, and your strategy, will go off without a hitch. 1. Scan the refrigerator and news wisely.Just like you can’t create that delicious leftover meal without first locating the ingredients, you can’t share relevant content without first finding it.  You must ensure your dog did not dive into the stuffing and check to see that the food is not suffering from post-turkey day exposure in the same way you must find content for your audience that is still relevant and fresh enough for them to enjoy.  Successful content curators and sandwich makers alike know that finding the best ingredients are the foundation to a great end result. 2. Create that perfect tasty mix.Molding your leftovers into a work of sandwich art takes a great deal of organization.  Keeping ingredients in separate Tupperware and knowing how long to reheat the sandwich without over-toasting the bread is just the beginning.  You must look at organizing your content with the same eye.  Successful content curation requires mixing key components in measured increments to create material that will keep your readers engaged. Tagging content in a similar way as you label your Tupperware containers will help things to be easily located by those who tread into the refrigerator or onto your website. 3. It’s all about presentation.Once you have created your Thanksgiving leftover masterpiece it is time to share it with family friends – as long as you have enough remaining after you eat it, of course.  The same is true for content marketing.  Once you have established the perfect mix of relevant contributed content and created content it’s time to share it with your customers via your company website, email newsletter or social media channels! Nobody is crazy enough to throw away their Thanksgiving leftovers so why would anyone throw out valuable content in their marketing strategies?  Use these content curation tips and results will be just as satisfying as Thanksgiving dinner itself. 
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    11. Simplify Your Content Marketing Strategy

      Do you believe in the value of online content marketing? Congratulations, you are ahead of the game! Now, to really succeed with content marketing and beat the competition, you need a simple and sound content marketing strategy. Marketers need to plan for what content should be created, how and when it will be delivered, and what metrics will be used to evaluate a campaign’s success. The process should be adjustable as needed and repeatable in the future. If you don’t have an online content strategy, it’s time to develop one. Appoint a leader.Too many organizations are cranking out content without a leader who owns the content strategy. Regardless of the size of your organization, it is essential to assign a skilled, trusted individual with the power to drive your content strategy.Create a content team.When kicking off the content strategy, tap the others you want to include in future endeavors, including key marketing reps, copywriters, designers and the rest of your creative team. Keep everyone in the loop on their responsibilities for the team and make sure to talk to relevant senior management. Keeping key decision-makers informed from the beginning can help smooth out any problems that may pop up.Conduct an audit.Determine exactly what online content you already have, where it resides, who’s responsible for it, how it is being created and who is the target audience.  Because many organizations have pieced together content over many years, they may not know what they already have and where it is. Without having a basic understanding of where your brand is at, you cannot create an accurate map for where you want it to go.Start at the source.Your website is like a home base for your content strategy. Most of your efforts are meant to funnel traffic to your site, so this has to be the most well designed aspect of your plan. Make certain that text includes relevant key words for organic search engine queries, but also ensure  that it reads well for human. This also requires an understanding of information architecture and user interface design.  All of these elements must work together to deliver results.Understand your target.Effective content is much more than key words and images assembled in readable phrases. Your content should reflect an understanding of how your target users will respond to your content. You must have a clear assessment of what your target customers expect to find online when they are searching for answers to their problems.Define a repeatable process.Although great ideas inspire great content, without effective process management, consistent quality is up in the air.  Like a traditional publication, marketers should develop quarterly and annual editorial calendars, as well as workflow plans for each element. Since you are now in the content creation business, it is time to act like it!Like any other campaign or marketing endeavor, content marketing needs a strategy for it to perform at its best. It shouldn ...
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    12. You’re putting on the show, but who’s in the audience?

      You’re putting on the show, but who’s in the audience?
      The importance of understanding what your prospects want in a curated site. When a comedian goes on stage what is his or her biggest fear? One would assume that it is a silent, unenthused crowd. The success of the comedian’s performance lies solely in the faces of those sitting in their chairs waiting to be entertained. The experiences of those in the audience are what make or break the performance. The same goes for content curation – the process of finding, organizing and sharing relevant content online. The success of any curated site depends on how the audience receives it. If the content is what they are looking for, they will come back to the site and begin to view it as a resource for their informational needs. It may seem simple but often curators overlook the importance of analyzing their audience to find out what content to deliver. What follows is a four-step process to make certain that your curated site will be given a standing ovation: 1. Don’t be afraid to experiment.No comedian ever became famous by playing it safe.  The only way to accurately assess what your audience wants is to experiment.  Writing about new topics or curating out-of-the-box third party content will provide your audience a chance to broaden their horizons and engage with content they didn’t even realize they wanted. 2. Be sure to keep your ears open.Listening to how your audience takes in your content is, the key to learning what it is they desire. If there is silence in the room after the punch line chances are it wasn’t that great of a joke. Content curators must always monitor what content is getting shared and examine which posts seem to be generating more traffic, driving comments and creating dialog among the community. 3. Always be thinking of your next “big thing.”What people desire is constantly changing which means content on your site should be constantly changing as well.  A joke that got the room smiling a month ago could bring on the tomato throwing today.  Curators must constantly be reevaluating and reinventing content on their site.  Whether it’s the use of video, pictures or social media, it’s important to always be conscientiously thinking about what new material you can deliver. 4. Stay with the times.Jokes about items in the news always get a rise from the crowd, the same goes for content on curated sites.  Take care to ensure the content on your site is reflective of what trends, issues and events are being talked about at the moment.  You audience wants to find content that is relevant to current events.  Make sure what you’re talking about fits in with what the rest of the industry is chatting about. Using content curation tools like Curata can help make the never-ending practice of coming to understand your audience a bit easier. Back-end analytics report the traffic attracted by each article on your site and ...
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    13. Simplify Your Content Marketing Strategy

      Do you believe in the value of online content marketing? Congratulations, you are ahead of the game! Now, to really succeed with content marketing and beat the competition, you need a simple and sound content marketing strategy. Marketers need to plan for what content should be created, how and when it will be delivered, and what metrics will be used to evaluate a campaign’s success. The process should be adjustable as needed and repeatable in the future. If you don’t have an online content strategy, it’s time to develop one. Appoint a leader.Too many organizations are cranking out content without a leader. Without a leader, coherent strategy is all but impossible. Regardless of the size of your organization, it is essential to assign a skilled, trusted individual with the power to drive your content strategy. Create a content team.Yes, appoint a leader for your content strategy, but from the beginning, also tap the others you want to include in future endeavors, including key marketing reps, copywriters, designers and the rest of your creative team. Let them know what each of their responsibilities are. Also make sure to talk to relevant senior management, as keeping key decision-makers in the loop from the beginning can help smooth out any problems that may pop up as launch approaches. Conduct an audit.Determine exactly what online content you already have, where it resides, who’s responsible for it, how it is being created and who is the target audience.  Because many organizations have pieced together content over many years, they may not know what they already have and where it is. Without having a basic understanding of where your brand is at, you cannot create an accurate map for where you want it to go. Start at the source.Your website is like a home base for your content strategy. Most of your efforts are meant to funnel traffic to your site, so this has to be the most well designed aspect of your plan. Make certain that text includes relevant key words for organic search engine queries, but also ensure  that it reads well for human. This also requires an understanding of information architecture and user interface design.  All of these elements must work together to deliver results. Understand your target.Effective content is much more than key words and images assembled in readable phrases. Your content should reflect an understanding of how your target users will respond to your content. You must have a clear assessment of what your target customers expect to find online when they are searching for answers to their problems. Define a repeatable process.Although great ideas inspire great content, without effective process management, consistent quality is up in the air.  Like a traditional publication, marketers should develop quarterly and annual editorial calendars, as well as workflow plans for each element. Since you are now in the content creation business, it is time to act like it! Like any other campaign or marketing ...
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    14. 6 Leaders in Content Marketing

      When it comes to diving into the world of content marketing, you don’t have to go it alone. There are people who have come before you, learning what works and what doesn’t. Because they are content writing masters, not only can you gain tips and tricks while reading their blogs, you can see examples of their work. Learn from these experts to increase the success of your online marketing techniques. Aaron Wall, SEOBook - After 10 years of being a self-taught search marketer and self-made entrepreneur, Aaron Wall now teaches others through the Internet Marketing Training Forum at SEOBook.com. He has a deep understanding of web marketing, campaign development, analyzing behavior and predicting future trends. Wall, and several of his websites, have been mentioned in marketing publications like Slashdot, TechCrunch, The Wall Street Journal, Wired, USA Today, BusinessWeek, Time Magazine, MSNBC, The Guardian and more. With a resume like that, he slides right in to this list of content marketing leaders. Brian Clark, Copyblogger.  Brian Clark is founder of Copyblogger and CEO of Copyblogger Media. He was at the forefront of developing ways to generate interest and profit from online content. Clark is most well known for his blog, the Copyblogger, which has about 150,000 subscribers. He developed the Teaching Sells training product with colleague Tony Clark. He also helped create the popular Thesis theme for WordPress. He or his blog have appeared in Advertising Age, the Guardian, Technorati, Performancing and BusinessWeek. He has become one of the most respected and well-liked figures of the blogosphere. Jackie Huba. As a speaker and a business advisor, Huba has worked with thousands of businesses at association conferences such as Microsoft, Ulta, Discovery Education, Yahoo and Verio. In 2008, she and Ben McConnell founded the Society for Word of Mouth, a free social network for true believers of word of mouth. The “society” aims to provide a resource for making word of mouth fundamental to any organization. She is also the writer of the popular Church of the Customer blog. Jason Falls. Jason Falls is a leading educator, public speaker and thought leader in the world of public relations, digital marketing and social media, known for his insights, sharp wit and brutal honesty. His blog, Social Media Explorer, is a top resource for observations, opinions and data about social media marketing, online communications, branding and more. The blog ranks consistently in the top 25 of the Advertising Age Power 150 Marketing Blogs. It even reached the top spot on the list for several weeks in 2009. Rebecca Lieb. Rebecca Lieb is a columnist, journalist, author, speaker and the Altimeter Group's digital advertising/media analyst. She previously served as vice president at Econsultancy and was also VP and editor-in-chief of The ClickZ Network for over seven years. Her book, “The Truth About Search Engine Optimization,” became an immediate best seller on Amazon. She published her second book, “Content Marketing,” in September of this year. She writes the Rebecca Lieb blog ...
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    15. Recent Announcement from Big Name Curators Demonstrate the Key to the Future is to Curate Content

      Big companies are making clear what we’ve been talking about for a while now: content curation is the best way to ensure that timely, relevant information reaches consumers through the clutter of the online world. Several media giants (Yahoo, WSJ, NYTimes, GMA) known for their reliable information are looking to curation as a way to ensure they continue to be a trusted source in the future.
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    16. New HiveFire, Inc. Ebook - The Open and Shut Case for Content Curation

      New HiveFire, Inc. Ebook - The Open and Shut Case for Content Curation
      We're please to announce our new eBook The Open and Shut Case for Content Curation has just launched this morning. This ebook provides the evidence that content curation is a cost-effective and efficient way to generate more business for your organization. The ebook contains customer testimony and examples of the benefits of content curation - focusing on providing tangible examples of successful curation and the facts to prove it. Download your copy today and let us know what you think by posting a comment below.
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    17. Upcoming Webinar Featuring Pawan Deshpande and Burt Herman

      Upcoming Webinar Featuring Pawan Deshpande and Burt Herman
      I'm happy to annouce that registration is open for our upcoming webinar 5 Tips for Old World Story Telling in Today's New World with Pawan Deshpande from HiveFire, Inc. and Burt Herman from Storify providing their unique perspectives. There will also be a short Q&A with both Pawan and Burt after the webinar.
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    25-48 of 66 « 1 2 3 »
  1. Feed Your Content Need

    It takes time a lot and energy to find the RIGHT content.

     

    Curata find the content on your chosen topic and intelligently optimizes based on your content needs.

     

    Want to see how Curata and keep your content flowing?

  2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

     

  3. Topics in the News

    1. (43 articles) Curation
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    7. (14 articles) Pawan Deshpande
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    SXSW Update - #CurateDebate Content Marketing Bootcamp Questions Answered! How Content Curation Makes You a Social Media Rock Star Beyond Blogs and White Papers: A Recap of Pawan Deshpande’s Panel at MarketingProf’s B2B Forum Social Media Marketing and Thought Leadership Intel Launches Curated Site - Interview with Luke Kintigh, Managing Editor 5 Rules for Content Curation on Twitter Content Curation & Joomla - A Starter Guide Why Are Smart Brands Investing in Content Curation? Here's the Secret to Employee Advocacy Content Marketing KPIs: Mapping Content’s Organizational Influence How To Fuel A Better Email Strategy With Content Curation