1. Articles from Pawan Deshpande

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    1. 4 Examples of Content Curation Done Right

      4 Examples of Content Curation Done Right

      In recent years there has been a lot of buzz about content curation, given its power to help fuel content marketing and better engage an audience. In fact in 2014, CNBC listed at as the #1 most overused word of the year. By now most marketers have heard of curation conceptually, but may not be familiar with how their peers use it in the real-world.

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    2. Begin your Journey to Content Marketing Enlightenment

      Begin your Journey to Content Marketing Enlightenment

      Curata's latest eBook, The 4 Steps to Content Marketing Enlightenment, reviews how marketers can adjust their marketing strategies to a stage where they are able to think like industry analysts, annotate curated articles using ethical best practices, calibrate goals before publishing content to meet readers' standards as well as campaign goals and tap into the power of content specific technology.

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    3. How to Practice Ethical Curation in 10 Steps

      How to Practice Ethical Curation in 10 Steps

      Many marketers are turning to curation to compliment their content marketing strategies, but some worry that this method may be unethical. 

      Let's be clear: good curation is not piracy, and it's not unethical, because good content curation properly credits sources and adds something new to the conversation instead of ripping off other people's content.

      Content curation done right can actually improve your credibly as a noteworthy source and reduce the time and resources you need to publish quality content. How can you implement these 10 steps to improve your content marketing strategy?

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    4. Why Should You Curate from Other Sources?

      Why Should You Curate from Other Sources?

      Content marketing is one of the most effective tactics used by B2B marketers today, but it's difficult to satisfy the content beast's appetite without producing new content every day. For many, content curation is the answer to this problem. 

      As a content curator, you can publish sufficient content for your content marketing campaigns, by selectively finding, organizing and sharing the best content on your topic.

      Collaborating with various thought leaders and publishing their content saves time, gives your content diversity and makes you a go to source for readers. 

      How can you leverage curation to improve your content marketing strategy?

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    5. Come out of your den Sales lion - Is Content Curation Worth it?

      Come out of your den Sales lion - Is Content Curation Worth it?

      “Why Curated Content on Your Website is an Ineffective Waste of Time” was published last week by Marcus Sheridan, the self-acclaimed “The Sales Lion." He has some strong views on how curation doesn't work, doesn't attract leads and doesn't help to create conversations. As I'm currently curating, and engaging you - I believe that comment is a little off the mark.

      Sheridan demonstrates a lack of understanding of what curation really is, and furthermore, he is confused by how it benefits marketers.  Instead, he advocates for solely creating content, and not curating other people’s content.

      But we do want to hear from you - what do you think? Do you agree? Do you disagree? Would love to hear your thoughts.

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    6. Content Curation: 6 Strategies to Add Value With Your Own Commentary

      Content Curation: 6 Strategies to Add Value With Your Own Commentary

      When curating content as part of your content marketing strategy, it’s crucial to add your own commentary — or annotation — to differentiate your content from that of other sources, comply with fair use requirements, and boost the overall SEO value of all your content offerings.

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    7. Editorializing Curated Content is Key to being on Google's Good Side

      Editorializing Curated Content is Key to being on Google's Good Side

      Eric Enge writes in Search Engine Watch about Matt Cutt's recent commentary about the performance of curated content in Google's search engine listings.  Similar to my blog post in response to Matt Cutts' advice, Eric also stresses the important of editorializing your curated content to help differentiate it from aggregated content:

      In addition to producing the list of resources, add commentary and analysis from recognized experts and cement that with rel=author tagging. This is where the "editorial voice" and "distinctive point of view" come in.

      On a related note, recently, I put together a framework with 6 Content Curation Template for Content Annotation as a reference guide for editorializing your curated content.

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    8. 17 People You Should Meet at Content Marketing World

      17 People You Should Meet at Content Marketing World

      On September 9th, I will be attending the third annual Content Marketing World conference in Cleveland, Ohio. Through my experiences attending the conference for the past two years, I’ve created a list of outstanding and exemplary individuals to meet at the conference. Here’s a look at who you should meet and the topics you might discuss.

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    9. 10 Tips and Tricks for Creating Content

      10 Tips and Tricks for Creating Content

      Creating content doesn’t have to be hard. Here are some content-creation strategies that were shared.  

      By now, most brands understand the importance of content. In fact, HubSpot found that companies that blog get 97% more inbound links and 55% more web visitors than those that don’t. Still, creating content on a regular schedule poses some challenges.

      This 10 point list gives you some creative ways to feed your content beast.

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    10. Optimizing your Content Marketing with Secrets Exposed in Recent Google Patent

      Optimizing your Content Marketing with Secrets Exposed in Recent Google Patent

      Recently there has been a lot of chatter after ComputerWorld dug up and analyzed Google’s recently published patent about their Google News ranking algorithms. Though the patent can effectively protect Google’s intellectual property from competitive news aggregation sites, the patent also exposes the underlying algorithms behind the ranking of their popular news site. While Google’s competitors should stay away from the patent to avoid infringement, marketers can learn a lot in terms of how they create, curate and compose content to better rank in Google News.

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    11. The Dawn of the Curator

      The Dawn of the Curator

      Pawan Deshpande of Curata writes in Destination CRM about the rise of the role of a curator with respect to finding content online as information consumers, and as marketers as publishers. In the editorial, he questions the efficacy of Google in finding the best content:

      Aside from a smorgasbord of other factors, Google primarily ranks content that has the most inbound links. While it can get us part of the way there, Google is essentially a giant online popularity contest. It surfaces the most popular content, but not necessarily the most relevant.

      For dynamic and newer content, he argues that Google can no longer cut it.  Instead, curation plays a big role in surfacing up this content where experts on a topic can selectively filter-forward the most relevant content, faster than Google takes to ascertain what content is good or not.

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    12. 6 Ways to Build a Sustainable Content Marketing Strategy

      6 Ways to Build a Sustainable Content Marketing Strategy

      There are only six ways to build a sustainable content marketing strategy that can be executed upon on a regularly basis including outsourcing, crowd-sourcing, and of course curating content among other options.  This article walks you through each method and the advantages and disadvantages of each so you can choose which way is best for you.

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    13. The Ultimate List of Content Marketing Tools

      The Ultimate List of Content Marketing Tools

      Pawan Deshpande of Curata publishes a comprehensive guide of 77 content marketing tools organized by the need they solve for marketers who are use content as a part of their strategy. Pawan provides an overview of how the market has changed and how content marketing tools have become more mainstream.

      In the past year, there has been a major growth of content marketing tools available to content marketers.  While many of these tools have existed for years prior to the advent of content marketing and would normally be deemed as simply internet marketing tools, many of them are rechristening themselves as content marketing tools.

      Is there a category of tools he's missing? Is there a tool you use regularly that should be included? We'd love to hear from you. Provide a comment below and let us know.

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    14. Beef up Your Content Marketing with a Content Pyramid Approach

      Beef up Your Content Marketing with a Content Pyramid Approach

      Byline post by Pawan Deshpande discussing the content pyramid. The different levels are defined by what the goals are for the content. The article also dives into how to move through the levels, creating or curating content to achieve maximum benefits.

      For that we turn to the Content Marketing Pyramid, a framework for mixing short, low-effort content with longer, more time-intensive content.

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    15. The Downsides of Licensed Content for Curation

      The Downsides of Licensed Content for Curation

      When it comes to curated content, there are two predominant models for utilizing third party content: unlicensed content, and licensed content.  As you contemplate your curation strategy, it’s worth understanding the pro’s and con’s of each. Here’s a quick overview on each, and how to think about which is right for you.

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    1-24 of 62 1 2 3 »
  1. Feed Your Content Need

    It takes time a lot and energy to find the RIGHT content.

     

    Curata find the content on your chosen topic and intelligently optimizes based on your content needs.

     

    Want to see how Curata and keep your content flowing?

  2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

     

  3. Topics in the News

    1. (47 articles) Curation
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    6. (15 articles) Blog
    7. (8 articles) Marketing Strategy
    8. (7 articles) CMI
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