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Is a Video Content Strategy Right for You?

TopRank Marketing Blog

Whether it's live video, Instagram stories, a vlog, or virtual reality, the options and opportunities for video marketing are expanding. This expansion in choices has made many marketers feel they need a video content strategy. 

If you're one who feels your organization needs a content marketing strategy, don't get ahead of yourself. TopRank Marketing's Caitlin Burgess believes video marketing can be successful with or without a documented strategy to back it.

For me, this comes down to storytelling. You need a compelling narrative that’s hyper-focused on why your organization does what it does.

One thing to bear in mind when determining whether to implement a video marketing strategy is the amount of involvement and buy-in you need from other departments. Customer Success has to help you secure video case studies, subject-matter experts need to be comfortable in front of the camera, and upper management should support your video initiative. 

To help prove your case, consider these stats:

If you're not ready for a comprehensive video marketing strategy, it's okay to start small. Try creating a couple of low-budget videos. Use the results to get more support from your peers. 

For more on video content marketing, check out Burgess's complete article below.

Mentions: Content Marketing Video marketing