Is There a Formula for Viral Content?
Creating viral content is the ultimate and often, most difficult achievement for a content marketer. Content that's expected to perform wonderfully can flop, while content created as an afterthought can perform beautifully.
Determining what's causing a piece of content to perform a certain way is confusing. Despite this, there are a few things you can do to significantly increase your content's chances of success. Joshua Nite, contributor to TopRank Marketing blog, shares his opinion:
Instead of counting on going viral, take lessons from widely-shared content and use them to build content that will succeed with your target audience, whether or not it hits the zeitgeist and ends up on Ellen. Telling stories with data, taking a stand, and adding humor and human interest are all fundamental building blocks of great content marketing.
One way you can succeed with visual data is going beyond the idea of an infographic. Making data visual is important for your content marketing's success. Think beyond the typical infographic to create something more interesting and creative.
Another strategy is to create content that has a strong opinion. Like REI's #OptOutside campaign or Always's #LikeAGirl, content with a strong stance is interesting and inspirational to its advocates.
For more ways you can improve your content's chances of going viral, check out the complete article in the link below.