Templatized, Easy-to-Produce Content, Yay or Nay?
Everybody has read blog posts with titles like: 3 Ways to Improve Your (noun) or 6 Best Examples of (tactic you're using to Achieve your goal). Templatized, easy-to-produce content is rampant and often scoffed at in content marketing. Despite the overuse and negative sentiment around this kind of content—it might actually be beneficial to create.
Heidi Cohen, President of Riverside Marketing Strategies advises that:
Using the same content format can help you build your audience and amplify your content reach. While it may not work for every content marketing plan or blog, one-trick pony content can be a viable content option that yields results.
Among other things, posts that are easy to create allow you to ramp up creation and create enough content to support your content strategy. Here are some pros and cons of creating this kind of content:
- Improve relations with influencers
- Become more creative within the templatized constraints you set for yourself
- Plan and create multiple posts at the same time
- Not enough variety in your content offering
- More work at the beginning reaching out to influencers and doing background research
- More support for other forms of content creation such as images or videos
While this kind of content isn't for everyone, most organizations can benefit from having a combination of easy-to-make, templatized content and time-intensive content like thought leadership pieces or in-depth informative articles.
For a deeper dive on when to use template content, click the link below.